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  • Video 
    Klook Marketing Case Study | GreatCase100

    Klook Marketing Case Study | GreatCase100

    This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Travel -- Computer network resources Tourism -- Marketing Marketing
    Resource Type:
    Video
     
  • Video 
    Fundamentals of Modern Marketing

    Fundamentals of Modern Marketing

    An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.

    Subjects:
    Marketing
    Keywords:
    Marketing
    Resource Type:
    Video
     
  • Video 
    Why Gender-based Marketing Is Bad for Business

    Why Gender-based Marketing Is Bad for Business

    Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

    Subjects:
    Marketing
    Keywords:
    Gender identity Marketing
    Resource Type:
    Video