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Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.
- Management and Industrial and Systems Engineering
- Product differentiation New products Textbooks
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This course is an introduction to the Delft Design Approach offering a model and a set of signature methods from Delft to teach you how to get from understanding the user in context to defining a meaningful design challenge and – in the end – deliver a great design! The course challenges you to experience the design process yourself and reflect on your work with the help of students and excellent teaching staff from Delft, and industrial experts. What you'll learn: - How to study users in their own environment; - How to translate user insights into a design challenge that will spark creativity; - How to create a meaningful design to meet your challenge; - How to design and to structure your projects with the support of design thinking, a model and several methods; - How to evaluate and present your design.
- Product Design
- Commercial products Industrial design Product design New products
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