Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
This is an introductory text intended for a one-year introductory course of the type typically taken by biology majors, or for AP Physics B. Algebra and trig are used, and there are optional calculus-based sections.
