Artificial intelligence (AI) is transforming hospitality, particularly in spa and wellness operations. In 2024, Lotte New York Palace introduced the world’s first fully automated AI massage, allowing guests to customize their experience via tablet and access services outside typical hours. AI is also used to support human therapists, as seen at Sensei Lanai, where sensors help tailor treatments and reduce administrative tasks. However, challenges remain: machine malfunctions or system failures could disrupt service or pose safety risks, especially if guests cannot stop the AI massage without human intervention. Balancing innovation with safety and personal touch is essential.
