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Discipline
Hotel and Tourism Management
3
Keywords
Strategic planning
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3
Beverages -- Marketing
2
Hospitality industry -- Marketing
1
Hotels -- Marketing
1
Strategic alliances (Business)
1
Resource Type
Others
3
Creator / Instructor
Lin, Pearl
3
Liu, Hao
1
Miao, Jian
1
Tian, Ji
1
Affiliation
Hong Kong Polytechnic University
3
Year
2024
3
Language
Chinese
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3
Used in
HTM506 Managing Marketing in the Hotel and Tourism Industry
3
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Keywords
Strategic planning
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Chinese
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