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  • Video 
    Business Strategy

    Business Strategy

    This video series is designed to teach bench researchers how scientists develop and execute strategy. Content includes an overview of how scientific enterprises use business strategy such as determining value proposition, identifying stakeholders, and defining vision. Concepts will be reinforced using practical examples from academic and industry settings.

    Subjects:
    Management
    Keywords:
    Strategic planning
    Resource Type:
    Video
     
  • Video 
    How IKEA Is Growing Its Business While Shrinking Emissions

    How IKEA Is Growing Its Business While Shrinking Emissions

    IKEA currently makes up 0.1 percent of all global carbon emissions -- but by 2030, they're planning to be carbon negative across their business. Discussing new thinking about the lifespan of their products, from the forest to the landfill, Jesper Brodin and Pia Heidenmark Cook of Ingka Group (IKEA) share their company's steps towards sustainably sourcing materials like cotton and wood and redesigning products to extend their use without compromising on quality or affordability.

    Subjects:
    Management
    Keywords:
    Strategic planning Ikea (Firm) Industrial procurement Purchasing
    Resource Type:
    Video
     
  • Video 
    Business Model

    Business Model

    Business Model

    Course related:
    MM2B05 Introduction to Marketing
    Subjects:
    Management and Marketing
    Keywords:
    Business planning Strategic planning
    Resource Type:
    Video