Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Creating Ultimate Experience - New Breakthrough in Hotel Performance | GreatCase100

The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Green Cloud Digital Services Promotion | GreatCase100

Green Cloud has developed a full-scenario and full-link digital service solution for the hospitality industry, catering to the increasing adoption of technology in hotels and the desire to provide unique stay-and-play experiences. The marketing strategy includes offering value-added services to customers who purchase PMS or OPERA software, online promotion through platforms like TikTok, and showcasing the practical uses and convenience of digital services in real business scenarios. The outcomes include increased sales of software products, attracting more potential clients, and accumulating positive word-of-mouth for full-scenario services. Challenges include conducting research to solve business pain points, providing accurate solutions, and enhancing communication and feedback to continuously improve customer satisfaction.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Tourism -- Computer network resources Hotels -- Marketing Hotel management -- Data processing
Resource Type:: Others

Video

Technology based tourism in future

A video showing technology based tourism in future

Subjects:: Hotel, Travel and Tourism
Keywords:: Information technology Tourism -- Computer network resources Tourism
Resource Type:: Video

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