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  • Video 
    作為政治小說的《意大利建國三傑傳》:梁啟超的跨文類與跨文化書寫

    作為政治小說的《意大利建國三傑傳》:梁啟超的跨文類與跨文化書寫

    晚清時期英雄傳記風行一時，引發英雄崇拜的熱潮。但是此時所謂「傳記」，其實是融合諸多資源形構而成的新文類。《意大利建國三傑傳》作為晚清英雄傳記的代表作，充分展示了這一特徵。梁啟超借鑑明治政治小說的多種書寫模式，又援引本土小說的要素，將意大利建國史轉化為中國未來命運的預言，將意大利建國三傑刻畫為智、仁、勇的化身，將兒女情長俠義精神引入傳記書寫。正是由於梁啟超自出機杼的創造與轉化，此類英雄傳記廣受讀者歡迎，成為晚清文學文化史上的典範作品。
    日期：2023年3月23日
    講者：崔文東博士 (香港城市大學)
    主辦：香港孔子學院

    Subjects:
    Chinese Literature
    Keywords:
    Liang Qichao 1873-1929 Criticism interpretation etc.
    Resource Type:
    Video
     
  • Video 
    論「志」與「史」之分別：地方志對歷史研究的當代意義

    論「志」與「史」之分別：地方志對歷史研究的當代意義

    編修地方志為中華民族悠久而獨特的文化傳統，至今已有2000多年歷史。中國方志有始於《山海經》、《尚書‧禹貢》和《周禮》這三種說法。「國有史，地有志」，「方志」和「歷史」在中國史學傳統上，有同源異流的密切關係。是次講座根據歷來中國地方志的原始資料和方志學著述，討論「志」與「史」的異同，並疏理中國舊方志和中國新方志在「存史」及「資政」方面的經驗，並就地方志對歷史研究的當代意義提出建議。
    日期：2023年2月24日
    講者：蔡思行博士 (香港地方志中心)
    主辦：香港孔子學院

    Subjects:
    History
    Keywords:
    Local history Local history--Sources
    Resource Type:
    Video
     
  • Video 
    錢鍾書哲學小說《圍城》中的存在主義諷喻

    錢鍾書哲學小說《圍城》中的存在主義諷喻

    This talk begins with an overview of the interconnection between literature and philosophy in modern Chinese literature. Then, it probes into the three existentialist allegories in Fortress Besieged (1947), a philosophical novel written by Qian Zhongshu, a polyglot scholar of East-East comparative literature and philosophy. The novel’s overarching allegory, i.e., a fortress besieged, will be compared in juxtaposition with several philosophical allegories about the mutability and limitations of human life in Western philosophy. This talk concludes with a reflection on the seminal influence of this novel in contemporary Chinese society where “fortress besieged” has become an everyday word referring to one’s existential crisis.
    Event date: 9/2/2023
    Speaker: Dr. Heidi Huang (Lingnan University)
    Hosted by: Confucius Institute of Hong Kong

    Subjects:
    Chinese Literature
    Keywords:
    Wei cheng (Qian Zhongshu) Qian Zhongshu 1910-1998 Criticism interpretation etc.
    Resource Type:
    Video
     
  • Video 
    嶺南文化形象的歷史演變

    嶺南文化形象的歷史演變

    講座主要講述嶺南文化形象的歷史變遷，主要對嶺南的地域範圍、歷史發展、文化形象的演變做出梳理，以期為當代粵港澳大灣區“人文灣區”建設提供參考。
    日期：2023年4月28日
    講者：陳恩維教授 (廣東外語外貿大學)
    主辦：香港孔子學院, 中國文化學系

    Subjects:
    Chinese Studies
    Keywords:
    Civilization China
    Resource Type:
    Video
     
  • Others 
    “The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

    “The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

    This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
    Resource Type:
    Others
     
  • Others 
    Sofitel Jinan Silver Plaza Hotel | GreatCase100

    Sofitel Jinan Silver Plaza Hotel | GreatCase100

    This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Festivals -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Taizhou Crowne Plaza Hotel | GreatCase100

    Taizhou Crowne Plaza Hotel | GreatCase100

    This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
    Resource Type:
    Others
     
  • Others 
    Le Meurice Hotel | GreatCase100

    Le Meurice Hotel | GreatCase100

    This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
    Resource Type:
    Others
     
  • Others 
    Hotel Mooncake Promotion | GreatCase100

    Hotel Mooncake Promotion | GreatCase100

    This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
    Resource Type:
    Others
     
  • Others 
    Disney Cruises | GreatCase100

    Disney Cruises | GreatCase100

    This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Cruise lines -- Marketing Disney Cruise Line
    Resource Type:
    Others