Search Constraints
Number of results to display per page
Results for:
Language
English
Remove constraint Language: English
Polyu oer sim
No
Remove constraint Polyu oer sim: No
Resource Type
MOOC
Remove constraint Resource Type: MOOC
« Previous |
1 - 20 of 69
|
Next »
Search Results
-
MOOC
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
- Subjects:
- Marketing and Statistics and Research Methods
- Keywords:
- Quantitative research Marketing research
- Resource Type:
- MOOC
-
MOOC
In this course you will be introduced to the basic ideas behind the qualitative research in social science. You will learn about data collection, description, analysis and interpretation in qualitative research. Qualitative research often involves an iterative process. We will focus on the ingredients required for this process: data collection and analysis. You won't learn how to use qualitative methods by just watching video's, so we put much stress on collecting data through observation and interviewing and on analysing and interpreting the collected data in other assignments. Obviously, the most important concepts in qualitative research will be discussed, just as we will discuss quality criteria, good practices, ethics, writing some methods of analysis, and mixing methods. We hope to take away some prejudice, and enthuse many students for qualitative research.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Qualitative research -- Methodology Social sciences -- Research -- Methodology
- Resource Type:
- MOOC
-
MOOC
Explore key concepts in the new field of design theory. Gain fundamental knowledge of what design is and its relation to culture, economics, and the arts.
- Keywords:
- Design Design -- Social aspects Design -- Philosophy
- Resource Type:
- MOOC
-
MOOC
Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success. This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model. Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business. Start the course anytime, and complete it at your own pace! What you'll learn: What a business model is. Why business models matter to your firm and the value they bring. How business model innovation improves business performance. How tooling can help you to innovate your business model.in
- Subjects:
- Management
- Keywords:
- Business planning Strategic planningIndustrial management
- Resource Type:
- MOOC
-
-
MOOC
You will also learn about the practical factors that need to be taken into consideration during the transition process, i.e. the competency of your people and your IT, in order to successfully implement a new business model. What you'll learn: How to create a business model roadmap. How to plan concrete actions to realize a new business model. How to find partners to realize a new business model. In this business and management course, you will learn how to make a practical action plan to implement your new business model. Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model? You will create a business model roadmap that will include practical activities that take into consideration the possible risks associated with moving to a new business model.
- Subjects:
- Management
- Keywords:
- Business planning Strategic planning Industrial management
- Resource Type:
- MOOC
-
-
MOOC
An introduction to the Six Sigma methodology and DMAIC cycle for process improvement with a focus on the Define and Measure phases.
- Subjects:
- Management
- Keywords:
- Six sigma (Quality control stard)
- Resource Type:
- MOOC
-
-
MOOC
Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans?
- Subjects:
- Interactive and Digital Media and Storytelling
- Keywords:
- Digital storytelling Narration (Rhetoric) Interactive multimedia
- Resource Type:
- MOOC
-
MOOC
The MOOC introduces learners to key environmental health and natural resources management challenges associated with the rapid growth in international tourist arrivals into low-income countries.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Sustainable tourism
- Resource Type:
- MOOC
-
MOOC
Gain the skills and knowledge to rethink current tourism developments and reimagine practices to build alternatives futures.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Sustainable tourism
- Resource Type:
- MOOC
-
MOOC
Discuss the often perplexing question of how to pair wine with food, and the physical, structural, textural, and aromatic aspects of both the "wine side" and the "food side" of the equation
- Keywords:
- Wine wine making Wine tasting
- Resource Type:
- MOOC
-
MOOC
Learn about the principles and practices of how grapes are grown and wine is made.
- Subjects:
- Food and Beverage
- Keywords:
- Vineyards Wine wine making
- Resource Type:
- MOOC
-
MOOC
explore key themes in wine history and learn about the methods and resources that historians use to understand the past.
- Subjects:
- Food and Beverage
- Keywords:
- Wine wine making Wine industry
- Resource Type:
- MOOC
-
MOOC
for individuals who are desirous of discovering the career opportunities and adventures available to and experienced by the Hospitality/Tourism industry professional person.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry
- Resource Type:
- MOOC
-
MOOC
focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.
- Subjects:
- Food and Beverage
- Keywords:
- Food service management
- Resource Type:
- MOOC
-
MOOC
introduces a number of basic scientific principles underpinning the methodology of cooking, food preparation and the enjoyment of food.
- Subjects:
- Food and Beverage and Food Science
- Keywords:
- Cooking
- Resource Type:
- MOOC
-
MOOC
covers the basics of hotel demand management, distribution, and revenue management. participants will learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotel management Hospitality industry -- Management
- Resource Type:
- MOOC
-
MOOC
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management Hospitality industry -- Management Hospitality Industry -- Marketing
- Resource Type:
- MOOC
-
MOOC
This course is an introduction to the Delft Design Approach offering a model and a set of signature methods from Delft to teach you how to get from understanding the user in context to defining a meaningful design challenge and – in the end – deliver a great design! The course challenges you to experience the design process yourself and reflect on your work with the help of students and excellent teaching staff from Delft, and industrial experts. What you'll learn: - How to study users in their own environment; - How to translate user insights into a design challenge that will spark creativity; - How to create a meaningful design to meet your challenge; - How to design and to structure your projects with the support of design thinking, a model and several methods; - How to evaluate and present your design.
- Subjects:
- Product Design
- Keywords:
- Commercial products Industrial design Product design New products
- Resource Type:
- MOOC
-
MOOC
It has become almost impossible to imagine what our lives would be like without the many benefits of packaging - just think about the different packaging and single-use items you use on a daily basis. Yet as our global population grows in size and affluence, both our collective demand for packaging materials and the waste we generate as a result will increase dramatically. Currently, large amounts of packaging waste escape formal collection and recycling systems and eventually end up polluting the environment. Moreover, their material value is forever lost to the economy. The Ellen MacArthur Foundation estimates that uncollected plastic packaging waste alone is worth somewhere between 80 to 120 billion dollars a year. So how can we improve packaging systems in order to capture this wasted potential? Clearly, the way we currently design, recover, and reuse packaging urgently needs a rethink! In this course, you will learn about the design of sustainable packaging systems. To do so we will explore the design and business strategies of the circular economy. Contrary to our current industrial model, which extracts, uses and ultimately disposes of resources, a circular economy is regenerative by design. This means that products and services are reimagined from a systems perspective in order to minimize waste, maximize positive economic, environmental and social impacts, and keep resources locked in a cycle of restoration. This course is for you if you are interested in learning about sustainable packaging design. You'll also benefit if you are a professional in the packaging industry and want to learn how to find circular opportunities in your work. Students - particularly in design - will be able to broaden their knowledge of circular design and business strategies.
- Subjects:
- Product Design
- Keywords:
- Packaging -- Environmental aspects Packaging -- Design Sustainable design
- Resource Type:
- MOOC
-
MOOC
Although taking, sharing, and viewing photographs has become second nature for many of us, our regular engagement with images does not necessarily make us visually literate. This course aims to address the gap between seeing and truly understanding photographs by introducing a diversity of ideas, approaches, and technologies that inform their making. In this course you will look closely at photographs from the collection of The Museum of Modern Art and hear a variety of perspectives on what a photograph is and the ways that photography has been used throughout its nearly 180 year history: as a means of artistic expression, as a tool for science and exploration; as an instrument of documentation; to tell stories and record histories; and as a mode of communication and critique in our ever increasingly visual culture.
- Subjects:
- Photography
- Keywords:
- Photography Photographs Art photography
- Resource Type:
- MOOC
- « Previous
- Next »
- 1
- 2
- 3
- 4