Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Xi Bei-I Love Oat | GreatCase100

This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Valentine's Day Restaurants -- Marketing
Resource Type:: Others

Others

Why is information from authoritative sources not trustworthy?

In this slide, it explains the reason why the information came from authoritative sources but still not trustworthy. The possible reason could be (1) the way information is produced, (2)carelessness or loaded with secret intentions, (3) in favour of their hidden goal, (4)not spending enough time, (5) limited topic vocabulary, (6) limited by technical barriers, (7)information that fits with your knowledge & beliefs, and (8) from a source that you think is trustworthy.

Keywords:: Research -- Methodology Information resources -- Evaluation
Resource Type:: Others

Others

Where is the best place to find primary sources for cultural project?

In the exercise, learner need to determine where is the best place to find these primary information.

Subjects:: Statistics and Research Methods
Keywords:: Information resources Humanities -- Research Information literacy
Resource Type:: Others

Others

What type of information sources is needed to fulfill a specific information need

In this game, you need to match the types of information sources with the corresponding information needs.

Subjects:: Statistics and Research Methods
Keywords:: Information resources Social sciences -- Research Information literacy
Resource Type:: Others

Others

What kinds of information resources can help you at different stages

In this game, learners are required to put the information that can support the work in different research stages.

Subjects:: Statistics and Research Methods
Keywords:: Research -- Methodology Information literacy Information resources
Resource Type:: Others

Others

What is your usual practices to kick-start the lesson plan?

In this exercise, a team of students listed out a number of tasks that they have to complete when preparing the lesson plan. Which of the following task will be listed as the top priority on your to-do list? Will you start searching at this moment?

Keywords:: Lesson planning Teaching Information literacy
Resource Type:: Others

Others

What do you usually do when you receive the social sciences assignment topic

In this exercise, learners are required to rank the task in the order that reflects the usual practices.

Subjects:: Statistics and Research Methods
Keywords:: Social sciences -- Research
Resource Type:: Others

Others

What do you usually do when you receive the research topic (Medicine)

In this exercise, please rank the task in the order that reflect your usual research practices.

Subjects:: Statistics and Research Methods
Keywords:: Public health -- Research Medical care -- Research Medicine -- Research
Resource Type:: Others

Others

What do you usually do when you receive the assignment topic?

In this exercise, learners are require to order the tasks in a way that reflect the research usual practice.

Subjects:: Statistics and Research Methods
Keywords:: Humanities -- Research -- Methodology Humanities -- Research
Resource Type:: Others

Others

What are the six frame of informed learning

In this slide, it introduces the six frames for informed learning, suggested by Prof. Christine Bruce, would help learners brainstorm about the research topic in all-rounded, comprehensive way. The six aspects of your research topic that you should brainstorm for are: (1) Content frame, (2) Competency frame, (3) Learning to learn frame, (4) Personal relevance frame, (5) Social impact frame, and (6) Relational frame.

Keywords:: Learning Information literacy
Resource Type:: Others

Others

Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.

Subjects:: Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing
Resource Type:: Others

Others

Want to test your knowledge on Primary and Secondary Sources?

In this exercise, learners are required to distinguish the information belong to "primary sources" or "secondary sources". Primary information source are anything created at the time when the incident/event happened. They were created with the intention to record the incident/event. It could be a document, manuscript, autobiography, a recording, a diary, an artifact, and so on. Secondary information source is anything (e.g., documents, records, artifacts, objects, and so on) that discuss, relates, or refers another piece of information existing elsewhere.

Keywords:: Information resources Research -- Methodology Information literacy
Resource Type:: Others

Others

Want Want Group's Co-Branded Marketing Case Study | GreatCase100

This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.

Subjects:: Hotel, Travel and Tourism
Keywords:: Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
Resource Type:: Others

Others

Wanda Realm Jinhua Wester Restaurant | GreatCase100

This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
Resource Type:: Others

Others

Using secondary legal materials

In this exercise, learners are required to match legal resources with the contents.

Keywords:: Information resources Legal research
Resource Type:: Others

Others

Try to cite the reference

In this exercise, learners are required to tell which one is a citation entry for a book/book chapter/article/map/news article.

Subjects:: Statistics and Research Methods
Keywords:: Social sciences -- Authorship Bibliographical citations Psychology -- Authorship
Resource Type:: Others

Others

Tonglu Tourism Destination Marketing | GreatCase100

This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing China -- Hangzhou
Resource Type:: Others

Others

The role information and information literacy play in 4 steps methods for creating refutations

In this slide, it explains the 4-steps-method outlined by the University of Pittsburg and it illustrate the role information and information literacy play in each step to help learners to see the bigger picture.

Keywords:: Information retrieval Study skills Information literacy
Resource Type:: Others

Others

The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
Resource Type:: Others

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Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

Xi Bei-I Love Oat | GreatCase100

Why is information from authoritative sources not trustworthy?

Where is the best place to find primary sources for cultural project?

What type of information sources is needed to fulfill a specific information need

What kinds of information resources can help you at different stages

What is your usual practices to kick-start the lesson plan?

What do you usually do when you receive the social sciences assignment topic

What do you usually do when you receive the research topic (Medicine)

What do you usually do when you receive the assignment topic?

What are the six frame of informed learning

Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Want to test your knowledge on Primary and Secondary Sources?

Want Want Group's Co-Branded Marketing Case Study | GreatCase100

Wanda Realm Jinhua Wester Restaurant | GreatCase100

Using secondary legal materials

Try to cite the reference

Tonglu Tourism Destination Marketing | GreatCase100

The role information and information literacy play in 4 steps methods for creating refutations

The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

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PolyU OER

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