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Video
Ken Cooper, Global Head of HR for Bloomberg, shares his insights on why being adaptable matters for individuals and organizations to remain relevant in an ever-changing world.
- Keywords:
- Organizational behavior Change (Psychology) Adaptability (Psychology) Organizational change -- Management
- Resource Type:
- Video
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Video
The world is changing quickly, affecting how we work, live and learn. Whether you’re starting a new job, learning to use new technology or need to develop different abilities to move up at your current job, possessing strong adaptability skills is important if you want to be successful.Skills for Success can help you develop your adaptability skills so you can continue to grow and succeed at work and in life.
- Keywords:
- Adaptability (Psychology) Success -- Psychological aspects Change (Psychology)
- Resource Type:
- Video
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Video
When venture investor Natalie Fratto is determining which start-up founder to support, she doesn't just look for intelligence or charisma; she looks for adaptability. In this insightful talk, Fratto shares three ways to measure your "adaptability quotient" -- and shows why your ability to respond to change really matters.
- Keywords:
- Adaptability (Psychology) Change (Psychology)
- Resource Type:
- Video
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MOOC
To survive in today’s constantly changing business landscape requires being comfortable in uncertainty. Adaptability is what allows people and businesses to solve problems, overcome challenges and move back from the edge of attrition to the more stable ground of relevance. Adaptability is everything. — Jeff Boss, Forbes
Adaptability refers to your ability change your actions, course, or approach in order to suit different conditions or environments. Adaptability implies a sense of personal choice, of purposefully navigating—rather than being driven by—changing circumstances.
Resilience is the capacity to recover quickly from difficulties. Resilience gives you the ability to bounce forward with new insights and learning you can carry into the future.
Both adaptability and resilience include the ability to assess an evolving situation from multiple perspectives, to shift thinking and viewpoint, and to choose the best response. Adaptable people flourish amidst chaos while inflexible people flounder. Adapters find openings in situations where others only see closure. This 4-module course will give you knowledge and tools to become more adaptable and resilient in your workplace and in your life.
- Keywords:
- Adaptability (Psychology) Resilience (Personality trait) Change (Psychology)
- Resource Type:
- MOOC
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MOOC
Everyone experiences adversity and stress at some level, whether it’s the pressure to perform in school or work, relationship problems, financial difficulties, or simply the number of tasks to do in a short period of time. All stress isn’t bad, but chronic stress can take its toll on our minds, bodies, and behavior. Research has shown that people can learn and use specific resilience skills (such as optimistic thinking, relaxation strategies, choosing one’s attention) and positive routines (good sleep, scheduling in fun, and so on) in order to better manage stress, bounce back quicker after a setback, be more effective in their academic and vocational pursuits, develop stronger relationships with others, be physically and mentally healthy, and be satisfied with their lives overall. In short, resilience is ordinary magic and can be learned. It does not necessarily mean that you have to be born resilient or get lucky in life. The purpose of this course is to teach individuals the science behind becoming a resilient person. Stated simply, resilience is the ability to survive and thrive. Resiliency is not only about your ability to positively adapt in the face of adverse or challenging circumstances (that is, survive), but it is also about learning the positive skills, strategies and routines that enable you to live a happy, fulfilling, and meaningful life (in other words, thrive). This course gives you the permission to take care of yourself in order to effectively manage life stressors and do what matters most in life.
By the end of this course, you will have learned about the knowledge and skills that you can apply in your life now and in the future to be a resilient person.
- Keywords:
- Stress management Resilience (Personality trait)
- Resource Type:
- MOOC
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MOOC
Globalisation and advances in information and communication technology have resulted in a 24/7 work environment characterised by rapid change, a greater sense of competition, and an explosion in access to communication and information. These pressures compound stress related to workload and information processing – this not only reduces performance but can lead to a reduced sense of meaning and purpose as well as physical and mental health issues. Understanding stress and how to boost your resilience to it are essential skills for contemporary leaders and play a vital role in managing the demands you face at work. This course will focus on the nature of stressors facing leaders in today’s work environments and how to deal with them. You’ll explore personal resilience – your capacity to withstand and cope with stress – and strategies for self-management, motivation and organisation. You’ll also learn how resilience is impacted by health and social relationships.
- Keywords:
- Adaptability (Psychology) Stress management Resilience (Personality trait) Job stress
- Resource Type:
- MOOC
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Others
Managers have tried various strategies and perks to boost employee engagement—all with little impact on long-term retention and performance. But now, neuroscience offers some answers. Through his research on the brain chemical oxytocin—shown to facilitate collaboration and teamwork—Zak has developed a framework for creating a culture of trust and building a happier, more loyal, and more productive workforce.
By measuring people’s oxytocin levels in response to various situations—first in the lab and later in the workplace—Zak identified eight key management behaviors that stimulate oxytocin production and generate trust: (1) Recognize excellence. (2) Induce “challenge stress.” (3) Give people discretion in how they do their work. (4) Enable job crafting. (5) Share information broadly. (6) Intentionally build relationships. (7) Facilitate whole-person growth. (8) Show vulnerability.
Ultimately, Zak concludes, managers can cultivate trust by setting a clear direction, giving people what they need to see it through, and then getting out of their way. In short, to boost engagement, treat people like responsible adults.
- Keywords:
- Personnel management Corporate culture Employee motivation Trust
- Resource Type:
- Others
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Others
Teamwork has a dramatic effect on organizational performance.
An effective team can help an organization achieve incredible results.
A team that is not working can cause unnecessary disruption, failed delivery and strategic failure.
Nowadays it is almost impossible to avoid being a member of team. If you're not on an official team at work, chances are you function within one in one way or another. So it's important for your personal and career development to know your teamworking strengths and weaknesses.
This assessment helps you uncover common teamworking problems that you might be experiencing. Once you've completed the assessment, we direct you towards team tools that will help you to improve and develop these important skills.
- Keywords:
- Teams in the workplace Performance Organizational effectiveness
- Resource Type:
- Others
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Others
You can't just switch on teamwork. It takes time for a new team to "gel" and work to its full potential. What's more, team members go through stages as they move from strangers to co-workers.
Bruce Tuckman's Forming, Storming, Norming, and Performing model describes these stages. When you understand Tuckman's model, you'll know how to help your new team to become effective – faster. Let's look at how.
- Keywords:
- Teams in the workplace Teams in the workplace -- Management
- Resource Type:
- Others
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Others
Dr Meredith Belbin defines a 'Team Role' as one of nine clusters of behavioural attributes identified by his research at Henley as being effective in order to facilitate team progress.
- Keywords:
- Teams in the workplace Project management
- Resource Type:
- Others
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MOOC
In today’s workplace, professionals don’t work alone, and rarely work with just one other person. More often, we are required to work in groups to strategize, design solutions, ideate, motivate, manage, and execute. This course, part of the Leadership Essentials Professional Certificate program, complements business communication skills and expands those competencies to provide a foundation for decision-making, consensus-building, and problem-solving within a group environment.
In this course, learners will analyze and evaluate their own experiences of leading and participating in teams, and will relate them to industry examples.
Topics in the course also include:
Team formation and development
Building, leading, organizing, and motivating teams
Managing conflict in groups to build productive professional relationships
Collaboration among cross-functional teams
Interpersonal relationship dynamics in small groups
- Keywords:
- Interpersonal communication Teams in the workplace Business communication
- Resource Type:
- MOOC
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MOOC
In this course, you will enhance your ability and opportunity to work creatively within any organization, learn to understand the importance and role of teamwork within the organization, and develop skills that differentiate yourself as a team player. The professional business skills related to teamwork and creativity gained through this course will help you to succeed working in any organization.
- Keywords:
- Creative thinking Creative ability in business
- Resource Type:
- MOOC
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MOOC
Recently revised and updated! Effective teamwork and group communication are essential for your professional and personal success. In this course you will learn to: make better decisions, be more creative and innovative, manage conflict and work with difficult group members, negotiate for preferred outcomes, improve group communication in virtual environments, develop a better overall understanding of human interaction, and work more effectively as a team. Our goal is to help you understand these important dynamics of group communication and learn how to put them into practice to improve your overall teamwork.
- Keywords:
- Interpersonal communication Project management Communication in small groups Group problem solving
- Resource Type:
- MOOC
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Video
Are you a first time project manager and need to learn the project manager basics so that your project can be successful? In this video, I’m sharing the most important tips for new project managers so that you’ll never experience a failed project.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
Project Management Skills [WHAT YOU NEED TO SUCCEED AS A PM] / Are you looking to improve your project management skills and want to know the skills required for project manager success? Today, I’ll be sharing with you the most important project manager required skills so that you can be a successful project manager.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
In this video, we’ll take you through 5 of the best project management software, their key features, what each tool is best for as well as pricing information.Project management software mentioned in this video:
- ClickUp
- monday.com
- Hive
- Smartsheet
- Asana
- Keywords:
- Project management -- Computer programs Project management
- Resource Type:
- Video
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Video
Introduction to Project Management. Learn how to manage a project on your own, how to structure projects in large, medium, and small organizations, and understand why some projects are successful while others not. This video covers some of the fundamental knowledge, concepts, tools and techniques you need to understand how a project works and what is the best way to manage it.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
Project Planning | Project Plan In Excel With Gantt Chart | Project Management In Excel |Simplilearn
This video on project planning in Excel will help us understand the process of project planning concerning Excel. The video will explain the process of project management in Excel, elaborating on the reasons why we should use excel for project management. Then we will see the basics of a Gantt chart, along with understanding the process of making a Gantt chart in Excel. We will also see different Microsoft Excel templates, along with their features. Now, let us get started.
- Keywords:
- Project management -- Data processing Project management Microsoft Excel (Computer file)
- Resource Type:
- Video
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Video
This video on project manager roles and responsibilities will help us understand who is a project manager and what all skills are required to be a project manager. The video explains the roles and responsibilities of a project manager. After we know who is a project manager and what all a project manager is supposed to do, we will check the project manager’s salary. We will also see how one can become a project manager. Towards the end, we will review how a project manager’s resume looks like. Now, let us get started.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
This video on Project Management tools will help us understand the popular project management tools in the market. In the beginning, the video will explain the parameters one needs to keep in mind while choosing a project management tool for personal use or their team. The video mentions the release of the PM tool, its features, and the companies that use them. We will also know the different packages in the market, along with their costs and various constraints. Now, let us get started and get to know the Project Management tools in detail.
- Keywords:
- Project management -- Computer programs Project management
- Resource Type:
- Video
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Video
What Is Project Management? | Introduction To Project Management | PMP Training Videos | Simplilearn
This video on what is project management will help us understand the basics of project management. The video explains everything that project management includes beginning from What is a project and the components of project management. We will understand the project life cycle and the responsibilities in project management. Furthermore, it tells about various certifications that one may take to become a project manager and excel in the field of project management. Finally, we will learn the risks in project management and how to manage those risks. Now, let us get started and understand project management in detail.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people. The process is taught in top design and business schools around the world. It has brought many businesses lots of happy customers and helped entrepreneurs from all around the world, to solve problems with innovative new solutions
- Keywords:
- Creative thinking Thought thinking Problem solving Creative ability
- Resource Type:
- Video
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Video
Imagine you were asked to invent something new. It could be whatever you want, made from anything you choose, in any shape or size. That kind of creative freedom sounds so liberating, doesn’t it? Or ... does it? if you're like most people you’d probably be paralyzed by this task. Why? Brandon Rodriguez explains how creative constraints actually help drive discovery and innovation.
- Keywords:
- Creative ability Inventions Problem solving
- Resource Type:
- Video
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Video
Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular? It's because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems. Learn to love being bored as Manoush Zomorodi explains the connection between spacing out and creativity.
- Keywords:
- Creative thinking Creative ability Boredom
- Resource Type:
- Video
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Video
People have been grappling with the question of artificial creativity -- alongside the question of artificial intelligence -- for over 170 years. For instance, could we program machines to create high quality original music? And if we do, is it the machine or the programmer that exhibits creativity? Gil Weinberg investigates this creative conundrum.
- Keywords:
- Creative ability Artificial intelligence
- Resource Type:
- Video
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Video
Radio host Julie Burstein talks with creative people for a living -- and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira Nair, writer Richard Ford, sculptor Richard Serra and photographer Joel Meyerowitz.
- Keywords:
- Creative thinking Creative ability
- Resource Type:
- Video
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Others
At IDEO.org, part of our mission is to spread human-centered design to social sector practitioners around the world. The Field Guide to Human-Centered Design reveals our process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centered design in action. The Field Guide has everything you need to understand the people you're designing for, to have more effective brainstorms, to prototype your ideas, and to ultimately arrive at more creative solutions.
- Keywords:
- Design -- Psychological aspects Design -- Social aspects Human engineering
- Resource Type:
- Others
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MOOC
This course deals directly with your ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and concepts to solve problems. Through a series of creativity building exercises, short lectures, and readings, learners develop both an understanding of creativity and increase their own ability.
This course will help you understand the role of creativity and innovation in your own work and in other disciplines. It will challenge you to move outside of your existing comfort zone and to recognize the value of that exploration. This course will help you understand the importance of diverse ideas, and to convey that understanding to others.
The principal learning activity in the course is a series of "differents" where you are challenged to identify and change your own cultural, habitual, and normal patterns of behavior. Beginning with a prompt, e.g. "eat something different", you will begin to recognize your own = limits and to overcome them. In addition, you are encouraged to understand that creativity is based on societal norms, and that by it's nature, it will differ from and be discouraged by society. In this course, the persistence of the creative person is developed through practice. At the same time, these exercises are constrained by concerns of safety, legality, and economics, which are addressed in their creative process.
- Keywords:
- Creative thinking Change Problem solving Critical thinking
- Resource Type:
- MOOC
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Others
The Design Sprint Kit is an open-source resource for design leaders, product owners, developers or anyone who is learning about or running Design Sprints. Whether you are new to Design Sprints and gaining buy in for your first Sprint, or an experienced Sprint facilitator looking for new methods, this site will help you learn, plan, and contribute to the Design Sprint Methodology. The Design Sprint is a proven methodology for solving problems through designing, prototyping, and testing ideas with users. Design Sprints quickly align teams under a shared vision with clearly defined goals and deliverables. Ultimately, it is a tool for developing a hypothesis, prototyping an idea, and testing it rapidly with as little investment as possible in as real an environment as possible.
- Keywords:
- Design -- Psychological aspects Problem solving Creative ability in business
- Resource Type:
- Others
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Others
The Design Thinking Bootcamp Bootleg is an overview of some of our most-used tools. The guide was originally intended for recent graduates of our Bootcamp: Adventures in Design Thinking class. But we’ve heard from folks who’ve never been to the d.school that have used it to create their own introductory experience to design thinking. The Bootcamp Bootleg is more of a cook book than a text book, and more of a constant work-in-progress than a polished and permanent piece. This resource is free for you to use and share—and we hope you do.
- Keywords:
- Creative thinking Design -- Psychological aspects Creative ability Product design Critical thinking
- Resource Type:
- Others
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MOOC
Handling statistical data is an essential part of psychological research. However, many people find the idea of using statistics, and especially statistical software packages, extremely daunting. This free course, Getting started with SPSS, takes a step-by-step approach to statistics software through seven interactive activities. No statistics software is needed.
- Keywords:
- SPSS (Computer file) Statistics -- Computer programs Statistics -- Data processing
- Resource Type:
- MOOC
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Video
SPSS Statistics is a software package used for interactive, or batched, statistical analysis. Learn how to use it in this full course.
💻 Download course files here: https://drive.google.com/drive/folder...
✏️ Course created by Barton Poulson from datalab.cc.
🔗 Check out the datalab.cc YouTube channel: / datalabcc
🔗 Watch more free data science courses at http://datalab.cc/
⭐️ Course Contents ⭐️
(0:00:00) Welcome
(0:02:33) Versions, Editions, & Modules
(0:08:10) Taking a Look
(0:15:20) Sample Data
(0:19:10) Graph board Templates
(0:28:17) Bar Charts
(0:34:00) Histograms
(0:37:30) Scatterplots
(0:44:30) Frequencies
(0:53:00) Descriptives
(1:01:00) Explore
(1:12:00) Labels & Definitions
(1:23:00) Entering Data
(1:26:00) Importing Data
(1:37:00) Hierarchical Clustering
(1:48:00) Factor Analysis
(2:03:00) Regression
(2:15:00) Next Steps
- Keywords:
- SPSS (Computer file) Statistics -- Computer programs Statistics -- Data processing
- Resource Type:
- Video
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Video
Psychology, Computer Science and Neuroscience have a history of shared questions and inter-related advances. Recently, new technology has enabled those fields to move from “toy” small-scale approaches to the study of language learning from raw sensory input and to do so at a large scale that constitutes daily life. The three primary goals of my research are 1) to quantify the statistical regularities in the real world, 2) to examine the underlying computational mechanisms operated on the statistical data, and 3) to apply the findings from basic science to real-world applications. In this talk, I will present several projects in my research lab to show that the advances in human learning and machine learning fields place us at the tipping point for powerful and consequential new insights into mechanisms of (and algorithms for) learning.
Event Date: 28/06/2023
Speaker: Prof. Chen YU (University of Texas at Austin)
Hosted by: Faculty of Humanities
- Subjects:
- Language and Languages
- Keywords:
- Machine learning Language acquisition Computational linguistics
- Resource Type:
- Video
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Video
The QS Stars Reimagine Education Awards, backed by the Wharton School, describes itself as “ The global awards for innovative higher education pedagogies enhancing learning and employability”. Over the past few years PolyU has enjoyed much success at these awards with multiple shortlisted and winning entries. In this briefing, Reimagine Education Regional Award 2022: Asia Gold Award winner Dr. Kitty Chan (SN) will share her insights on converting great educational innovations into award-winning applications, as well as the hints on preparing the application materials. EDC and IPAO representatives will provide additional information to support colleagues who are interested in submitting their applications.
Event Date: 27/6/2023
Facilitator(s): Chan Kitty (SN), Anna Seto (IPAO), Kevinia Cheung (EDC), Kai Pan Mark (EDC)
- Keywords:
- Educational innovations Proposal writing for grants Education Higher--Awards
- Resource Type:
- Video
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Video
Generative AI challenges Higher Education institutions, educators and their practices to critically re-appraise the nature of what should and could be assessed. Gen AI can support equity and enhance new assessment designs. However, it also challenges us to reconsider what is valued, who is involved and what assessment can reliably reveal. This workshop will discuss the Australian Higher Education response to generative AI and explore the opportunities and challenges in relation to assessment.
Event Date: 19/6/2023
Facilitator(s): Michael Henderson (Monash University), Dick Chan (EDC)
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Video
A world class AI expert will explain to us in layman terms the power and limitations of generative AI tools, key factors that affect their performances and what users should know before deciding to use these tools and when reviewing the responses from these tools. Be inspired to discover more applications of these tools!
Event Date: 13/6/2023
Presenter: Prof. Usama Fayyad, Executive Director of the Institute for Experiential AI, Khoury College of Computer Sciences, Northeastern University, USA
Facilitator(s): Eric Tsui (EDC), Ioanna Pavlidou (ITS)
- Keywords:
- Machine learning Artificial intelligence Education -- Effect of technological innovations on
- Resource Type:
- Video
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Video
Join colleagues from the Department of Computing (COMP) and the English Language Centre (ELC) as they share their insights, experiences, challenges and plans on redesigning assessments in response to the emergence of generative AI. In this webinar, participants will learn how PolyU staff are adapting their assessment strategies to incorporate AI-generated content, while still maintaining academic integrity and ensuring student learning outcomes are met. This session will provide valuable perspectives for educators who are interested in leveraging AI in their own teaching and assessment practices.
Event Date: 30/5/2023
Facilitator(s): Richard Lui (COMP), Adam Forrester (ELC), Mitesh Patel (EDC)
- Subjects:
- Student Engagement, Assessment & Feedback, Lesson Design, and Good Practices
- Keywords:
- Artificial intelligence Computer-assisted instruction Education -- Effect of technological innovations on Educational technology
- Resource Type:
- Video
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Video
Your teaching scholarship and accolades can now be recorded on the PolyU Scholar’s Hub. Join this workshop tailored for teaching/clinical staff to find out how you can use this platform for systematic documentation and showcase purposes, and how your use of this platform may help increase your eligibility for an upcoming rewards system.
Event Date: 25/5/2023
Facilitator(s): Eric Tsui (EDC), Charles Cheng (IPAO), Vanessa Ramesh Mahboobani (IPAO), Ada Tse (EDC)
- Keywords:
- Academic achievement Scholarly publishing Universities colleges -- Administration
- Resource Type:
- Video
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Video
In the presentation, Prof. Chan shared Singapore’s long-term energy plan and research focus, as well as a few major initiatives on hydrogen application. He then introduced turquoise hydrogen and the catalytic decomposition of methane for hydrogen production, followed by an overview of the research activities on hydrogen and fuel cells at NTU over the last 30 years.
Event Date: 13/6/2023
Speaker: Prof. CHAN Siew Hwa (Nanyang Technological University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Electrical Engineering
- Keywords:
- Clean energy Hydrogen as fuel
- Resource Type:
- Video
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Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
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Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
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Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
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Others
This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
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Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others