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  • MOOC 
    Quantitative Research

    Quantitative Research

    In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

    Subjects:
    Marketing and Statistics and Research Methods
    Keywords:
    Quantitative research Marketing research
    Resource Type:
    MOOC
     
  • MOOC 
    Qualitative Research Methods

    Qualitative Research Methods

    In this course you will be introduced to the basic ideas behind the qualitative research in social science. You will learn about data collection, description, analysis and interpretation in qualitative research. Qualitative research often involves an iterative process. We will focus on the ingredients required for this process: data collection and analysis. You won't learn how to use qualitative methods by just watching video's, so we put much stress on collecting data through observation and interviewing and on analysing and interpreting the collected data in other assignments. Obviously, the most important concepts in qualitative research will be discussed, just as we will discuss quality criteria, good practices, ethics, writing some methods of analysis, and mixing methods. We hope to take away some prejudice, and enthuse many students for qualitative research.

    Subjects:
    Statistics and Research Methods
    Keywords:
    Qualitative research -- Methodology Social sciences -- Research -- Methodology
    Resource Type:
    MOOC
     
  • MOOC 
    Design Theory

    Design Theory

    Explore key concepts in the new field of design theory. Gain fundamental knowledge of what design is and its relation to culture, economics, and the arts.

    Keywords:
    Design Design -- Social aspects Design -- Philosophy
    Resource Type:
    MOOC
     
  • MOOC 
    MOOC: The Value of Business Models | TU Delft Online

    MOOC: The Value of Business Models | TU Delft Online

    Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success. This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model. Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business. Start the course anytime, and complete it at your own pace! What you'll learn: What a business model is. Why business models matter to your firm and the value they bring. How business model innovation improves business performance. How tooling can help you to innovate your business model.in

    Subjects:
    Management
    Keywords:
    Business planning Strategic planningIndustrial management
    Resource Type:
    MOOC
     
    OER
  • MOOC 
    MOOC: Business Model Implementation | TU Delft Online

    MOOC: Business Model Implementation | TU Delft Online

    You will also learn about the practical factors that need to be taken into consideration during the transition process, i.e. the competency of your people and your IT, in order to successfully implement a new business model. What you'll learn: How to create a business model roadmap. How to plan concrete actions to realize a new business model. How to find partners to realize a new business model. In this business and management course, you will learn how to make a practical action plan to implement your new business model. Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model? You will create a business model roadmap that will include practical activities that take into consideration the possible risks associated with moving to a new business model.

    Subjects:
    Management
    Keywords:
    Business planning Strategic planning Industrial management
    Resource Type:
    MOOC
     
    OER
  • MOOC 
    Six Sigma: Define and Measure

    Six Sigma: Define and Measure

    An introduction to the Six Sigma methodology and DMAIC cycle for process improvement with a focus on the Define and Measure phases.

    Subjects:
    Management
    Keywords:
    Six sigma (Quality control stard)
    Resource Type:
    MOOC
     
    OER
  • MOOC 
    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

    Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans?

    Subjects:
    Interactive and Digital Media and Storytelling
    Keywords:
    Digital storytelling Narration (Rhetoric) Interactive multimedia
    Resource Type:
    MOOC
     
  • MOOC 
    Sustainable Tourism – promoting environmental public health

    Sustainable Tourism – promoting environmental public health

    The MOOC introduces learners to key environmental health and natural resources management challenges associated with the rapid growth in international tourist arrivals into low-income countries.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Sustainable tourism
    Resource Type:
    MOOC
     
  • MOOC 
    Sustainable Tourism: Rethinking the future

    Sustainable Tourism: Rethinking the future

    Gain the skills and knowledge to rethink current tourism developments and reimagine practices to build alternatives futures.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Sustainable tourism
    Resource Type:
    MOOC
     
  • MOOC 
    Wine Tasting: Sensory Techniques for Wine Analysis

    Wine Tasting: Sensory Techniques for Wine Analysis

    Discuss the often perplexing question of how to pair wine with food, and the physical, structural, textural, and aromatic aspects of both the "wine side" and the "food side" of the equation

    Keywords:
    Wine wine making Wine tasting
    Resource Type:
    MOOC