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Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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MOOC
Design thinking has become very popular recently. It is because many people believe that design thinking can help generate innovative solutions. Many business and non-business organizations are adopting it to resolving their problems. Even business schools and other disciplines include design thinking in their curriculum. Then, what is design thinking, really? And how can it benefit us?
Design thinking is commonly recognized as a problem-solving process that includes five stages - Empathize, Define, Ideate, Prototype and Test. However, when we compare the design thinking process with the conventional problem-solving process, there are no major differences, except the implementation part. Design thinking looks at problems with a holistic and human-centric perspective. It also tackles complex problems by using a non-linear approach. However, some people claim that considering design thinking as a problem-solving process is too simplistic.
Actually, design thinking should be considered as behaviors and attitudes when dealing with problems. Design thinkers use different thinking styles and attitudes when approaching problems. Design thinkers possess certain personal traits like human-centeredness, having a flexible and creative thinking style, being comfortable with subjective and intuitive judgement, and high self-efficacy. These thinking styles and attitudes help not only in problem-solving but also in finding opportunities. In order to be proficient in design thinking, we should not only understand the design Thinking process, but also have to make ourselves become a design thinker.
This MOOC provides you with core knowledge about design thinking and demystifies design thinking as a process for solving complex and wicked problems.
- Keywords:
- Creative ability Product design Critical thinking
- Resource Type:
- MOOC
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MOOC
This award-winning course aims to sharpen your competitive edge in work and life. It empowers you with positive values and practical problem-solving skills, including creative strategies for addressing challenges from COVID-19. Enriched with interesting animations, a new success story and breakthrough pedagogies, this updated version (2.5) effectively helps you master knowledge and skills requisite for a successful life.
- Keywords:
- Creative thinking Learning ability Critical thinking
- Resource Type:
- MOOC
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Video
In this video, Prof. Mark Hampton share his view on how to make a creative video.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Creative ability History -- Research Humanities -- Research
- Resource Type:
- Video
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Video
In this video, Prof. Christine Bruce explains the seven things you should pay attention to when you plan the information needs of your research. (1) Use information and communication technology to be really up to date with what's happening. (2) Encounter different types of sources and knowing when it's important to use them. Not only academic literature but also people, social media, the environment, visual information, sound, anything that might inform you. (3) Create your processes to tackle problems or make decisions. (4) Connect information of all kinds that you encounter with specific projects, problems, or areas of interest. (5) Build your knowledge base about your fields of study. (6) Use your creativity and intuition to do something new. (7) Seventhly using information wisely for the benefit of others.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video