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Polyu oer sim
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This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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Others
In this slide, it explains the reason why the information came from authoritative sources but still not trustworthy. The possible reason could be (1) the way information is produced, (2)carelessness or loaded with secret intentions, (3) in favour of their hidden goal, (4)not spending enough time, (5) limited topic vocabulary, (6) limited by technical barriers, (7)information that fits with your knowledge & beliefs, and (8) from a source that you think is trustworthy.
- Keywords:
- Research -- Methodology Information resources -- Evaluation
- Resource Type:
- Others
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
In the exercise, learner need to determine where is the best place to find these primary information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Humanities -- Research Information literacy
- Resource Type:
- Others
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Others
In this game, you need to match the types of information sources with the corresponding information needs.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Social sciences -- Research Information literacy
- Resource Type:
- Others
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Others
In this game, learners are required to put the information that can support the work in different research stages.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research -- Methodology Information literacy Information resources
- Resource Type:
- Others
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Others
In this exercise, a team of students listed out a number of tasks that they have to complete when preparing the lesson plan. Which of the following task will be listed as the top priority on your to-do list? Will you start searching at this moment?
- Keywords:
- Lesson planning Teaching Information literacy
- Resource Type:
- Others
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Others
In this exercise, learners are required to rank the task in the order that reflects the usual practices.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Research
- Resource Type:
- Others
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Others
In this exercise, please rank the task in the order that reflect your usual research practices.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Public health -- Research Medical care -- Research Medicine -- Research
- Resource Type:
- Others