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Polyu oer sim
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In this exercise, learners are require to order the tasks in a way that reflect the research usual practice.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Humanities -- Research -- Methodology Humanities -- Research
- Resource Type:
- Others
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Others
In this slide, it introduces the six frames for informed learning, suggested by Prof. Christine Bruce, would help learners brainstorm about the research topic in all-rounded, comprehensive way. The six aspects of your research topic that you should brainstorm for are: (1) Content frame, (2) Competency frame, (3) Learning to learn frame, (4) Personal relevance frame, (5) Social impact frame, and (6) Relational frame.
- Keywords:
- Learning Information literacy
- Resource Type:
- Others
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Others
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
In this exercise, learners are required to distinguish the information belong to "primary sources" or "secondary sources". Primary information source are anything created at the time when the incident/event happened. They were created with the intention to record the incident/event. It could be a document, manuscript, autobiography, a recording, a diary, an artifact, and so on. Secondary information source is anything (e.g., documents, records, artifacts, objects, and so on) that discuss, relates, or refers another piece of information existing elsewhere.
- Keywords:
- Information resources Research -- Methodology Information literacy
- Resource Type:
- Others
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Others
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
In this exercise, learners are required to match legal resources with the contents.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
In this exercise, learners are required to tell which one is a citation entry for a book/book chapter/article/map/news article.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Authorship Bibliographical citations Psychology -- Authorship
- Resource Type:
- Others
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others