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粵語，又稱「廣東話」，是香港最常用的語言。來自世界各地的學生可透過學習粵語，認識生活中常用的粵語詞句，應付日常溝通需要，從中更好地了解香港，融入香港。為此，我們開發了一個量身定制的在線粵語學習平台──翻轉粵語教室，按大學課程所學，制作相關的多媒體自習材料，讓學生可於上課前，利用網絡、智能手機等學習工具預習各單元的學習內容，然後回校再進行互動的粵語學習，提升學習成效。
- Subjects:
- Chinese Language, Communication, and Foreign Language Learning
- Keywords:
- China -- Hong Kong Cantonese dialects
- Resource Type:
- Others
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Others
由於漢字數量多、結構複雜，香港學生寫錯別字的情況甚為普遍。進入大學後，學生主要使用電腦輸入文字，手寫中文的機會更大為減少，導致錯別字的問題愈見嚴重。多年來，不少學者已就此問題進行各項研究，而坊間的相關參考專書更是汗牛充楝，不可勝數。然而，上述所論多從傳統的形音義角度出發，較少從文體、語境方面加以深入討論。
有見及此，我們去年申請了香港理工大學「教學發展及語文培訓補助金」(Teaching Development and Language Enhancement Grant for Language Enhancement Activities, LEG16-19/SS/CBS10)，開展「『專業文體的錯別字糾正』網站」計劃，旨在探討於特定場合或行業語境下之實用文類的錯別字問題，藉以協助學生準確書寫各類職場文書，以恰當、得體的書面語言與外界接觸，完成傳意任務。
- Subjects:
- Chinese Language
- Keywords:
- Chinese language -- Terms phrases Chinese language -- Errors of usage Chinese language -- Homonyms
- Resource Type:
- Others
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Others
香港人講「懶音」的情況愈來愈普遍，如「女仔」說成「呂仔」（n-、l-不分），「過」、「個」不分（gw-、g-不分），「講解」說成「趕解」(-ng、-n不分)，「襪」、「默」不分（-t、-k不分）等等。
為了加強學生對粵語的敏感度，協助學生說出流利的粵語，提升整體的表達能力，我們申請了香港理工大學「教學發展及語文培訓補助金」(Teaching Development and Language Enhancement Grant for Language Enhancement Activities, LEG16-19/SS/CBS9)，開展「『粵語懶音測試及糾正』網站」計劃。此計劃的目的是協助學生以標準的粵語作日常的交際溝通，減少懶音，以恰當、得體的粵語與外界接觸，完成傳意任務。
- Subjects:
- Chinese Language
- Keywords:
- China -- Hong Kong Cantonese dialects -- Pronunciation
- Resource Type:
- Others
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Others
撰寫學術論文是大學生必要的經歷。中國語文教學中心是次建構「中文論文寫作教學網站」，旨在在已有的自學教材上，進一步分享撰寫中文論文的心得與要項。有別於一般論文教學網站，本網站總結了中心教員多年來評改學生習作的經驗，並以此為例，分享撰寫論文各個部份、各種細節的竅門與注意事項，期望學生省察論文寫作的過程，並思考其中意義。
- Subjects:
- Chinese Language
- Keywords:
- Dissertations Academic Academic writing
- Resource Type:
- Others
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Others
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
- Resource Type:
- Others
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Others
This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Tian Ji, who provided information and insights for this video. This case discusses how Luckin Coffee and liquor brand Kweichow Moutai collaborated on a co-branded "Sauce-flavored Latte" promotion that leveraged both brands' influence to target young consumers with innovative flavors. The campaign generated extensive social media buzz and discussion, and the product saw tremendous sales success. The partnership allowed Luckin Coffee to expand its brand appeal and Moutai to reach a younger demographic, demonstrating the power of cross-industry co-branding.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝田吉為本視頻提供信息和見解。本案例討論了瑞幸咖啡和酒類品牌貴州茅臺如何合作推出的聯合品牌“醬香拿鐵”促銷活動，利用兩個品牌的影響力，以創新口味瞄準年輕消費者。該活動引起了社交媒體的廣泛關注和討論，產品銷售取得了巨大的成功。此次合作使瑞幸咖啡擴大了品牌吸引力，茅臺也接觸到了更年輕的人群，展示了跨行業聯合品牌的力量。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Strategic planning Beverages -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zhang Shuang, who provided information and insights for this video. This case discusses the digital marketing strategy implemented by the Heilongjiang provincial government in China to promote its "Enjoy Heilongjiang with One Click" mini-app. The province leveraged the app to provide comprehensive tourism services and experiences for visitors, integrating hotels, scenic spots, and transportation resources across the region. The marketing campaign featured various online and offline promotional activities during the Lunar New Year Lantern Festival, including interactive events, discounted tour packages, and influencer outreach, attracting 45,000 participants and significantly increasing app usage. The case highlights the importance of leveraging digital technologies to integrate regional tourism resources and provide personalized, seamless experiences for travelers, which can help strengthen the province's cultural and tourism brand.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝張爽為本視頻提供信息和見解。本案例討論了中國黑龍江省政府為推廣其「一鍵玩龍江」小程式而實施的數字行銷策略。該省利用該應用程式為遊客提供全面的旅遊服務和體驗，整合了整個地區的酒店、景區和交通資源。此次營銷活動在農曆新年元宵節期間開展了豐富多彩的線上線下推廣活動，包括互動活動、優惠旅遊套票、網紅外展等，成功吸引了45,000名參與者，並顯著提高了應用的使用率。該案例凸顯了利用數位技術整合區域旅遊資源，為旅客提供個人化、無縫體驗的重要性，有助於加強全省文化和旅遊品牌。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Heritage tourism Mid-autumn Festival Tourism -- Marketing China -- Heilongjiang Sheng
- Resource Type:
- Others
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Others
The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others