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This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Recreational vehicle camping Hospitality industry -- Marketing Target marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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Others
This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Restaurant management COVID-19 (Disease) -- Economic aspects
- Resource Type:
- Others
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Others
This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Live streaming Internet marketing
- Resource Type:
- Others
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Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Hotels -- Pet accommodations Target marketing Family vacations
- Resource Type:
- Others
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Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Target marketing COVID-19 (Disease) -- Economic aspects
- Resource Type:
- Others
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Others
This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Special events -- Management Weddings Target marketing
- Resource Type:
- Others
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Others
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Target marketing Strategic alliances (Business) Travel -- Health aspects
- Resource Type:
- Others
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Others
By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Target marketing Family vacations
- Resource Type:
- Others
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Others
This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Social media China--Sichuan Sheng Internet marketing
- Resource Type:
- Others
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Others
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Social media Strategic alliances (Business) Internet marketing
- Resource Type:
- Others
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Others
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Hospitality industry -- Marketing Live streaming
- Resource Type:
- Others
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Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Social media Amusement parks -- Marketing Bring (Marketing) Internet marketing
- Resource Type:
- Others
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Others
DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.
- Course related:
- SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
- Subjects:
- Nursing and Health Care, Education and Promotion
- Keywords:
- Diabetics
- Resource Type:
- Others
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Others
A portfolio for ITC3089E showing how to present the theme and fabric
- Course related:
- ITC3089E Woven Fabric Design Project
- Subjects:
- Textiles
- Keywords:
- Textile fabrics Weaving
- Resource Type:
- Others
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Others
A Comprehensive Guide for EndNote, Mendeley and Zotero
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Others
Introduce useful online tools that may help to prepare your assignment.
- Keywords:
- Bibliographical citations Report writing Hbooks manuals Research
- Resource Type:
- Others
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Others
In this presentation, it explain three areas: (1) Law journals submission and ranking, (2) Information for submitting articles to law review & journal, and (3) Submission of law student articles for publication.
- Keywords:
- Law -- Periodicals Scholarly publishing Authorship Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
In this exercise, learners are required to find the statement that best describes the publications or the type of law review and journal and match them up.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Others
One may try to publish in the best law review or journal as much as possible for various reasons, such as getting a teaching job. Journals are normally ranked by rates of citation, prominence of authors,reputation, etc. In this presentation, there are various law review and journal lists, some provide ranking information. The ranking is based on the mechanism adopted by the respective system.
- Keywords:
- Law -- Periodicals Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
You have learned that it is necessary to evaluate legal information. And you have also learned some evaluation criteria. In this exercise, learners are required to match the legal information together.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Others
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Others
In this exercise, learners are required to match the legal publication with its contents.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Others
In this exercise, learners are required to match legal resources with the contents.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Others
A subject encyclopedia contains articles (some short, some long) on the theories, events and thinkers that sum up the available literature about a discipline. Articles are arranged in alphabetical order.Indexes in the back of the encyclopedia can help you to determine if the encyclopedia contains an article on your topic, or if your topic is covered within an essay on a related topic. In this slide, here are some examples of subject encyclopedias that may available in your university library.
- Keywords:
- Encyclopedias Education Encyclopedias dictionaries
- Resource Type:
- Others
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Others
In this exercise, a team of students listed out a number of tasks that they have to complete when preparing the lesson plan. Which of the following task will be listed as the top priority on your to-do list? Will you start searching at this moment?
- Keywords:
- Lesson planning Teaching Information literacy
- Resource Type:
- Others
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Others
In this exercise, learners are required to tell which one is a citation entry for a book/book chapter/article/map/news article.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Authorship Bibliographical citations Psychology -- Authorship
- Resource Type:
- Others
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Others
In this game, you need to match the types of information sources with the corresponding information needs.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Social sciences -- Research Information literacy
- Resource Type:
- Others
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Others
In this exercise, learners are required to rank the task in the order that reflects the usual practices.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Research
- Resource Type:
- Others
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Others
In this game, learners are required to put the information that can support the work in different research stages.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research -- Methodology Information literacy Information resources
- Resource Type:
- Others
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Others
In this matching game, learners are required to match the different phases of a research project.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research -- Methodology Research
- Resource Type:
- Others
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Others
In this matching game, learners are required to match various scientific content types, for example, books, literature review articles, encyclopedia entry, conference proceedings, scholarly journal articles, government documents, reference books, technical reports, with their intended purpose.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research Information literacy Information resources
- Resource Type:
- Others
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Others
In this exercise, learners are required to sort the given information into scholarly journals or popular magazine.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Public health -- Research Medical care -- Research Medical sciences -- Research Information literacy
- Resource Type:
- Others
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Others
In this exercise, students are required to match various types of information in health sciences.
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Others
In this exercise, please rank the task in the order that reflect your usual research practices.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Public health -- Research Medical care -- Research Medicine -- Research
- Resource Type:
- Others
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Others
In this slide, you will learn more about citation counts, h-index, eigenfactor score, and impact factor.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Periodicals Bibliometrics Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
In this exercise, you will learn various engineering content types. For example, journal articles & conference papers, e-books, patents, standards, thesis & dissertations.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Engineering -- Research Information literacy
- Resource Type:
- Others
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Others
In this slide, it explains 3 questions: (1) What are the top 20 journals in the subject discipline of business and international management, (2) How can I find the most highly cited articles on a specific strategy, and (3) How can I find the articles from practitioner magazines and newspapers.
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Others
In this slide, it explains 3 questions: (1) How do I gather the forecast of key economic indicators in Hong Kong, (2) How can I find the market data and analytics for mobile phones in China, and (3) How can I create a customized table to compare P/F ratios of all constituent stocks in Hang Seng Index.
- Keywords:
- China -- Hong Kong Economic conditions -- Statistics Business -- Databases
- Resource Type:
- Others
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Others
In the exercise, learner need to determine where is the best place to find these primary information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Humanities -- Research Information literacy
- Resource Type:
- Others
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Others
In this exercise, learners are require to order the tasks in a way that reflect the research usual practice.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Humanities -- Research -- Methodology Humanities -- Research
- Resource Type:
- Others
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Others
In this slide, it explains the reason why the information came from authoritative sources but still not trustworthy. The possible reason could be (1) the way information is produced, (2)carelessness or loaded with secret intentions, (3) in favour of their hidden goal, (4)not spending enough time, (5) limited topic vocabulary, (6) limited by technical barriers, (7)information that fits with your knowledge & beliefs, and (8) from a source that you think is trustworthy.
- Keywords:
- Research -- Methodology Information resources -- Evaluation
- Resource Type:
- Others
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Others
In this slide, it introduces different type of resource was created with a particular kind of purpose: to transmit facts, to interpret the findings, to put forward a viewpoint, to let fellow workers know some important idea, and so on.
- Keywords:
- Information resources Research -- Methodology
- Resource Type:
- Others
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Others
When preparing for research tasks (e.g. articles, essay, projects, reports, thesis,...), you have to go through a series of small tasks. In this slide, it elaborates and expands the research topic before carrying out the actual search.
- Keywords:
- Research -- Methodology
- Resource Type:
- Others
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Others
In this slide, it introduces the six frames for informed learning, suggested by Prof. Christine Bruce, would help learners brainstorm about the research topic in all-rounded, comprehensive way. The six aspects of your research topic that you should brainstorm for are: (1) Content frame, (2) Competency frame, (3) Learning to learn frame, (4) Personal relevance frame, (5) Social impact frame, and (6) Relational frame.
- Keywords:
- Learning Information literacy
- Resource Type:
- Others
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Others
In this slide, it explains the 4-steps-method outlined by the University of Pittsburg and it illustrate the role information and information literacy play in each step to help learners to see the bigger picture.
- Keywords:
- Information retrieval Study skills Information literacy
- Resource Type:
- Others
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Others
The way you put ideas together reflect your level of understanding about the issue you have inquired in your research, which, is what your professor looks for when she/he assess your work. In this slide, it introduces 5 level of research output and note the differences between different sentences, and the depth of idea you could get.
- Keywords:
- Research -- Methodology Report writing Academic writing
- Resource Type:
- Others
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Others
Apart from subject domain knowledge, there are some personal competencies and skills that learner may want to develop in university. The personal competencies and skills include, critical thinking, evaluating definitions, evaluating arguments, evaluating news & media, evaluating scientific studies, evaluating disagreement, and evaluating statistics & graphs.
- Keywords:
- Critical thinking Media literacy Journalism -- Social aspects Information literacy Press criticism
- Resource Type:
- Others
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Others
In this slide, it introduces AAOCC, a way to identify bad information that helps people carrying out to filter information.
- Keywords:
- Web sites -- Evaluation Information literacy
- Resource Type:
- Others
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Others
In this slide, there could be as many as 12 types of biases that information user could fall victim when dealing with information.
- Keywords:
- Fallacies (Logic) Cognition Selectivity (Psychology)
- Resource Type:
- Others