The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.
This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.
The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.
The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.
In this slide, it explains the reason why the information came from authoritative sources but still not trustworthy. The possible reason could be (1) the way information is produced, (2)carelessness or loaded with secret intentions, (3) in favour of their hidden goal, (4)not spending enough time, (5) limited topic vocabulary, (6) limited by technical barriers, (7)information that fits with your knowledge & beliefs, and (8) from a source that you think is trustworthy.
In this exercise, a team of students listed out a number of tasks that they have to complete when preparing the lesson plan. Which of the following task will be listed as the top priority on your to-do list? Will you start searching at this moment?