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In this exercise, learners are required to distinguish the information belong to "primary sources" or "secondary sources". Primary information source are anything created at the time when the incident/event happened. They were created with the intention to record the incident/event. It could be a document, manuscript, autobiography, a recording, a diary, an artifact, and so on. Secondary information source is anything (e.g., documents, records, artifacts, objects, and so on) that discuss, relates, or refers another piece of information existing elsewhere.
- Keywords:
- Information resources Research -- Methodology Information literacy
- Resource Type:
- Others
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Others
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
In this exercise, learners are required to match legal resources with the contents.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Video
In this video, you will learn about strategies to critically evaluate search results, including (1) Choose good & varied search tools, (2) Ask yourself what you want or need, (3) Use the sorting & filtering functions, (4) Look for your keywords the important parts of the results, (5) Pay issuing organization or publisher, (6) Ask yourself the information whether is credible, suitable, technical information appropriate to your information needs.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research -- Methodology Engineering -- Research Information retrieval Information resources -- Evaluation
- Resource Type:
- Video
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Video
In this video, the students are plan to submit their report to "Student Newspaper" and call the editor for advices.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Intellectual property Social sciences -- Research Scholarly publishing Copyright
- Resource Type:
- Video
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e-book
This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Smart cities Cities towns -- Data processing Cities towns -- Remote sensing Big data
- Resource Type:
- e-book
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MOOC
A self-paced online course designed to help students improve the grammar that they need to successfully complete their university studies. Combines short, informative videos with fun, interactive activities. Topics include parts of speech, using tenses, sentence structure, and grammar for presentations.
Created by the English Language Centre of The Hong Kong Polytechnic University.
- Subjects:
- English Language
- Keywords:
- English language -- Grammar -- Study teaching
- Resource Type:
- MOOC
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Video
In this video, a team of students are suggested to digitize the works of the exhibition.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Intellectual property Humanities -- Research Copyright
- Resource Type:
- Video
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Video
An online lecture on the topic of "Ultrasound: Application in Food Science and Technology". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Food Science
- Keywords:
- Ultrasonic imaging Food science
- Resource Type:
- Video
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Video
In this video, it covers the topic of (1).2D layered transition metal dichalcogenides; (2) Theoretical study on opto-electronic properties of 2D materials; and (3) Molecularly thin 2D quantum ruddlesden-popper perovskites.FAST is organizing the Research at FAST Seminar Series 2021/22 in the coming months to explore collaboration opportunities within PolyU community. The series also serve as a platform for colleagues to get to know FAST researchers.
- Subjects:
- Electronic Engineering and Materials Science
- Keywords:
- Two-dimensional materials Quantum chemistry
- Resource Type:
- Video
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Others
In this exercise, learners are required to tell which one is a citation entry for a book/book chapter/article/map/news article.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Authorship Bibliographical citations Psychology -- Authorship
- Resource Type:
- Others
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Video
What is your dream? And how to make it come true? Ms Guo Jingjing, the Olympic Gold Medalist, will share with us her story of chasing dreams.
你的夢想是什麼?你有好好努力使它實現嗎?奧運金牌得主郭晶晶女士將與大家分享她追逐夢想的故事。
Event Date: 22.11.2022
- Keywords:
- China Athletes -- Training of Diving
- Resource Type:
- Video
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Video
In this video, students are discussing the design of the report. One suggests to record an interview by their smartphones and use the video editing software.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Research Cell phones Interviewing
- Resource Type:
- Video
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Video
When Jacob receives his term paper assignment, he cannot find previous Land Law course materials. He and his classmates discuss what they should do next in the Library. They consult the law librarian who suggests they watch the this video to get an idea on how to plan and start legal research.
- Keywords:
- Information retrieval Legal research
- Resource Type:
- Video
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Video
In this video, the students are trying to finish writing up their report and using APA as the citation style.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Authorship Psychology -- Authorship Bibliographical citations
- Resource Type:
- Video
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Video
In this video, a team of students arrive the university library and meet the Reference Librarian at a discussion room. The Reference Librarian firstly recaps the concepts of the AAOCC. Then, she mentions the additional criteria for evaluating the primary and secondary sources!
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Information resources -- Evaluation Information literacy
- Resource Type:
- Video
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Others
In this slide, it explains the 4-steps-method outlined by the University of Pittsburg and it illustrate the role information and information literacy play in each step to help learners to see the bigger picture.
- Keywords:
- Information retrieval Study skills Information literacy
- Resource Type:
- Others