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Video
A short video on aphasia for the general public.
什麼是失語症?為什麼會有失語症? 為什麼中風後會不懂得說話?又或者聽完他人說話完全沒有反應,好像聽不懂? 或者似乎聽得明白,想說話回應但總是話到嘴邊又說不出?這可能是由失語症引致,想進了解失語症的成因及症狀,請觀看短片簡介
- Subjects:
- Communication
- Keywords:
- Aphasia Speech therapy Cerebrovascular disease -- Patients
- Resource Type:
- Video
-
Video
A short video on dysphagia (also known as swallowing disorder) for the general public
- Subjects:
- Communication
- Keywords:
- Deglutition disorders -- Treatment Deglutition disorders
- Resource Type:
- Video
-
Video
A short video on game and language development for the general public.
[遊戲及語言發展] 為了贏在起跑線上,很多家長會帶幼童參加playgroup或興趣班,但其實是否必要呢,而且是否能取代幼童和家長之間的遊玩?遊戲究竟對幼童有多重要?(1:22) 市面上玩具五花八門,家長如何選擇?幼童在不同階段適合玩什麼玩具?(2:07) 隨著科技發達,一些家長會讓幼童使用平板電腦等電子產品學習語言和玩遊戲,是否妥當呢?(4:00) 大家一起聽聽專家的說法! 如大家想詳細知道如何透過不同遊戲引導小孩和提供適當語言輸入,請留意下一集!
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
-
Video
A short video on autism for the general public.
近期,我們經常會聽到有關自閉症的案例, 知道自閉症對於患者及家人都會帶來很大的影響和困擾,究竟什麼是自閉症?(0:45) 有什麼病癥會與自閉症會同時出現?(1:21) 自閉症對於語言有影響嗎?(3:06) 如何可以及早發現自閉症傾向?(4:10) 有沒有藥物可以治療自閉症?(5:20) 對於高功能自閉症,大家也有不同的迷思 (2:24),一起聽聽專家的解說吧!
- Subjects:
- Health Sciences and Communication
- Keywords:
- Autism
- Resource Type:
- Video
-
Video
A short video on language development for the general public.
[牙牙學語] 普遍來說,幼童6個月時,就會開始有牙牙學語的聲音,到了一歲,就會開始說有意思的單字或詞語。有家長會問:「如果我孩子到了一歲只會發出『咿咿呀呀』的聲音,甚至於還沒開口發聲,到底是什麼問題呢?是否代表他們完全還沒發展語言?其他幼童說的單字又是什麼呢?」我聽一聽言語治療臨床導師,楊浩怡姑娘的解說。
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language
- Resource Type:
- Video
-
Video
A short video on dyslexia for the general public.
許多小朋友可能喺學習中文字時會遇上困難,花上很多時間溫習默書和考試但成績仍然強差人意,對文字和功課產生恐懼或厭惡, 他們有可能正受讀寫障礙的困擾。究竟什麼是讀寫障礙?我們如何地識別讀寫障礙既兒童呢?坊間流傳不同治療方法,是否有效?
- Subjects:
- Health Sciences and Communication
- Keywords:
- Reading disability Dyslexia Language disorders
- Resource Type:
- Video
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Video
A short video on self description for the general public.
上一集,我們為大家介紹了「平行描述」的促進語言發展技巧,讓小孩一面玩耍,一面吸收家長的語言輸入。今集我們會介紹另一個技巧 - 「自行描述」,家長們可以一起試一試運用這些技巧,讓孩子邊玩邊學習!
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
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Video
A short video on speech disorder for the general public.
[發音障礙]你的孩子說話時會否發音不準導致口齒不清,令你難以理解他的意思?甚至嚴重到被朋友取笑而不敢多說? 究竟什麼時候需要言語治療的介入呢?想了解多一點,不妨看看我們的短片。
- Subjects:
- Health Sciences and Communication
- Keywords:
- Speech therapy Speech disorders
- Resource Type:
- Video
-
Video
A short video on dysgraphia for the general public.
[讀寫障礙 - 書寫困難] 有沒有家長發現學童無論重複抄寫多少次,還是難以記住如何寫字,默書成績更是強差人意?有時候他們會寫字出格、混淆筆劃等,有時候他們可能寫了一半又寫不下去,到底為什麼會這樣的呢?言語治療師如何可以幫助他們呢?我們聽一聽讀寫專家 - 劉博士的解說。
- Subjects:
- Health Sciences and Communication
- Keywords:
- Agraphia Writing Language disorders
- Resource Type:
- Video
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Video
A short video on parallel description for the general public.
我們經常聽說小孩可以一面玩耍一面學習,除了學習遊玩技巧外, 原來家長作爲小孩的主要溝通對象,是可以爲他們營造一個良好的語言學習環境, 從而促進語言發展。今集,我們會為大家講解和示範其中一種「促進語言發展技巧」 - 自行描述。大家一起看看到底如何能夠做到自行描述吧!
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
-
Video
Have you ever come across times when you get particularly nervous, say during a presentation, you find it extra hard to speak smoothly? Most of us may stop at times when we talk, so how do we differentiate between Normal Dysfluency and Stuttering? Are kids struggling with words due to language ability or are they stuttering? Will they naturally outgrow stuttering? How do speech therapists help adults and children who stutter?
大家有否試過在某些時間特別緊張,例如在發佈會中,你覺得難以流暢地說話? 其實每一個人說話時也會有停頓的時候,到底我們如何分辨「口吃」和正常的不流暢呢? 孩子到底是口吃還是因語言能力較弱而在找字呢?是否長大後自然會沒有口吃的問題? 言語治療師可以如何幫助受口吃困擾的小孩和成人呢?
- Subjects:
- Health Sciences and Communication
- Keywords:
- Stuttering Speech disorders
- Resource Type:
- Video
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Video
A video showing the steps to take off Personal Protective Equipment (PPE).
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
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Video
A video showing the steps to take off Personal Protective Equipment (PPE).
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Others
粵語,又稱「廣東話」,是香港最常用的語言。來自世界各地的學生可透過學習粵語,認識生活中常用的粵語詞句,應付日常溝通需要,從中更好地了解香港,融入香港。為此,我們開發了一個量身定制的在線粵語學習平台──翻轉粵語教室,按大學課程所學,制作相關的多媒體自習材料,讓學生可於上課前,利用網絡、智能手機等學習工具預習各單元的學習內容,然後回校再進行互動的粵語學習,提升學習成效。
- Subjects:
- Chinese Language, Communication, and Foreign Language Learning
- Keywords:
- China -- Hong Kong Cantonese dialects
- Resource Type:
- Others
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Video
A video showing the steps to put on Personal Protective Equipment (PPE).
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the steps to put on Personal Protective Equipment (PPE).
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Others
由於漢字數量多、結構複雜,香港學生寫錯別字的情況甚為普遍。進入大學後,學生主要使用電腦輸入文字,手寫中文的機會更大為減少,導致錯別字的問題愈見嚴重。多年來,不少學者已就此問題進行各項研究,而坊間的相關參考專書更是汗牛充楝,不可勝數。然而,上述所論多從傳統的形音義角度出發,較少從文體、語境方面加以深入討論。
有見及此,我們去年申請了香港理工大學「教學發展及語文培訓補助金」(Teaching Development and Language Enhancement Grant for Language Enhancement Activities, LEG16-19/SS/CBS10),開展「『專業文體的錯別字糾正』網站」計劃,旨在探討於特定場合或行業語境下之實用文類的錯別字問題,藉以協助學生準確書寫各類職場文書,以恰當、得體的書面語言與外界接觸,完成傳意任務。
- Subjects:
- Chinese Language
- Keywords:
- Chinese language -- Terms phrases Chinese language -- Errors of usage Chinese language -- Homonyms
- Resource Type:
- Others
-
Video
A video showing the proper way to take off face-shield.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the removal of non-sterile Examonation gloves
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention Gloves
- Resource Type:
- Video
-
Video
A video showing the removal of disposable gown
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to remove cup-shaped N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to remove foldable N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to wear surgical face mask.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to wear face-shield.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper hand washing technique to health workers.
- Subjects:
- Nursing
- Keywords:
- H washing Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention H -- Care hygiene
- Resource Type:
- Video
-
Video
A video showing proper way to wear non-sterile examination gloves
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention Gloves
- Resource Type:
- Video
-
Video
A video showing the proper way to wear disposable gown
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Protective clothing Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to use alcohol based handrub.
- Subjects:
- Nursing
- Keywords:
- H washing Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention H -- Care hygiene
- Resource Type:
- Video
-
Video
A video showing the proper way to wear cup-shaped N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to wear foldable N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to take off face-shield.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the removal of non-sterile Examonation gloves
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention Gloves
- Resource Type:
- Video
-
Video
A video showing the removal of disposable gown
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to remove cup-shaped N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to remove foldable N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to wear surgical face mask.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to wear face-shield.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper hand washing technique to health workers.
- Subjects:
- Nursing
- Keywords:
- H washing Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention H -- Care hygiene
- Resource Type:
- Video
-
Video
A video showing proper way to wear non-sterile examination gloves
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention Gloves
- Resource Type:
- Video
-
Video
A video showing the proper way to wear disposable gown
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to use alcohol based handrub.
- Subjects:
- Nursing
- Keywords:
- H washing Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention H -- Care hygiene
- Resource Type:
- Video
-
Video
A video showing the proper way to wear cup-shaped N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to wear foldable N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Others
香港人講「懶音」的情況愈來愈普遍,如「女仔」說成「呂仔」(n-、l-不分),「過」、「個」不分(gw-、g-不分),「講解」說成「趕解」(-ng、-n不分),「襪」、「默」不分(-t、-k不分)等等。
為了加強學生對粵語的敏感度,協助學生說出流利的粵語,提升整體的表達能力,我們申請了香港理工大學「教學發展及語文培訓補助金」(Teaching Development and Language Enhancement Grant for Language Enhancement Activities, LEG16-19/SS/CBS9),開展「『粵語懶音測試及糾正』網站」計劃。此計劃的目的是協助學生以標準的粵語作日常的交際溝通,減少懶音,以恰當、得體的粵語與外界接觸,完成傳意任務。
- Subjects:
- Chinese Language
- Keywords:
- China -- Hong Kong Cantonese dialects -- Pronunciation
- Resource Type:
- Others
-
Others
撰寫學術論文是大學生必要的經歷。中國語文教學中心是次建構「中文論文寫作教學網站」,旨在在已有的自學教材上,進一步分享撰寫中文論文的心得與要項。有別於一般論文教學網站,本網站總結了中心教員多年來評改學生習作的經驗,並以此為例,分享撰寫論文各個部份、各種細節的竅門與注意事項,期望學生省察論文寫作的過程,並思考其中意義。
- Subjects:
- Chinese Language
- Keywords:
- Dissertations Academic Academic writing
- Resource Type:
- Others
-
Others
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
- Resource Type:
- Others
-
Others
This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Tian Ji, who provided information and insights for this video. This case discusses how Luckin Coffee and liquor brand Kweichow Moutai collaborated on a co-branded "Sauce-flavored Latte" promotion that leveraged both brands' influence to target young consumers with innovative flavors. The campaign generated extensive social media buzz and discussion, and the product saw tremendous sales success. The partnership allowed Luckin Coffee to expand its brand appeal and Moutai to reach a younger demographic, demonstrating the power of cross-industry co-branding.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝田吉為本視頻提供信息和見解。本案例討論了瑞幸咖啡和酒類品牌貴州茅臺如何合作推出的聯合品牌“醬香拿鐵”促銷活動,利用兩個品牌的影響力,以創新口味瞄準年輕消費者。該活動引起了社交媒體的廣泛關注和討論,產品銷售取得了巨大的成功。此次合作使瑞幸咖啡擴大了品牌吸引力,茅臺也接觸到了更年輕的人群,展示了跨行業聯合品牌的力量。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Strategic planning Beverages -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zhang Shuang, who provided information and insights for this video. This case discusses the digital marketing strategy implemented by the Heilongjiang provincial government in China to promote its "Enjoy Heilongjiang with One Click" mini-app. The province leveraged the app to provide comprehensive tourism services and experiences for visitors, integrating hotels, scenic spots, and transportation resources across the region. The marketing campaign featured various online and offline promotional activities during the Lunar New Year Lantern Festival, including interactive events, discounted tour packages, and influencer outreach, attracting 45,000 participants and significantly increasing app usage. The case highlights the importance of leveraging digital technologies to integrate regional tourism resources and provide personalized, seamless experiences for travelers, which can help strengthen the province's cultural and tourism brand.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝張爽為本視頻提供信息和見解。本案例討論了中國黑龍江省政府為推廣其「一鍵玩龍江」小程式而實施的數字行銷策略。該省利用該應用程式為遊客提供全面的旅遊服務和體驗,整合了整個地區的酒店、景區和交通資源。此次營銷活動在農曆新年元宵節期間開展了豐富多彩的線上線下推廣活動,包括互動活動、優惠旅遊套票、網紅外展等,成功吸引了45,000名參與者,並顯著提高了應用的使用率。該案例凸顯了利用數位技術整合區域旅遊資源,為旅客提供個人化、無縫體驗的重要性,有助於加強全省文化和旅遊品牌。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Heritage tourism Mid-autumn Festival Tourism -- Marketing China -- Heilongjiang Sheng
- Resource Type:
- Others
-
Others
The Virtual Reality (VR) Training for Laser Cutter Operation was developed as a supplementary training tool for the PolyU Library’s technical support staff to practice and become familiar with the operation of a laser cutter. The application simulates the environment, laser cutter model, essential operational procedures, and corresponding responses of our laser cutter in service as realistically as feasible. A computer with a simplified laser cutting software interface was also built to simulate the software operation. Interactions (primarily on/off) with all other peripheral equipment, such as the ventilation system, air compressor, and earmuffs, are triggered through button clicks in an on-screen menu. The application simulates the operational procedures and corresponding reactions of the real laser cutter as closely as necessary. New technical staff members who are trained but not yet proficient with laser cutting can practice safely in an immersive environment enabled by VR technology.
- Keywords:
- Laser beam cutting Makerspaces in libraries Virtual reality Virtual reality -- Library applications
- Resource Type:
- Others
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Others
The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Pan Hongling, who provided information and insights for this video. This case discusses the marketing strategies employed by the Altay region in Xinjiang, China, to position itself as a premier skiing destination. The key strategies include: 1) Creating a popular "check-in spot" for skiing experiences by leveraging the region's natural scenery and working with social media influencers, 2) Introducing the Altay Ski Card, which offers unlimited skiing access to drive repeat visits and increase tourist spending on accommodations, dining, and equipment rentals. These strategies have successfully increased tourist traffic, length of stays, and overall revenues for the local tourism industry. However, the case also highlights the need to address challenges around managing the influx of tourists, maintaining service quality, and ensuring sustainable development of the region's natural resources.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝潘虹伶為本視頻提供信息和見解。本案例討論了中國新疆阿勒泰地區為將自己定位為首屈一指的滑雪目的地而採用的行銷策略。主要策略包括:1)通過利用該地區的自然風光並與社交媒體影響者合作,為滑雪體驗創造一個受歡迎的“打卡點”,2)推出阿勒泰滑雪卡,提供無限制的滑雪通道,以推動重複訪問並增加遊客在住宿、餐飲和設備租賃方面的支出。這些策略成功地增加了當地旅遊業的客流量、逗留時間和整體收入。然而,該案例也凸顯了應對遊客湧入、維持服務品質和確保該地區自然資源可持續發展等挑戰的必要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Skis skiing Mountain tourism Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Yi Liang, who provided information and insights for this video. This case discusses the marketing strategy of Xiangyan Rock Tea, a premium oolong tea brand from the Wuyi Mountain region of China. The company recognized the importance of accurately positioning its high-quality tea and targeting potential customers with the purchasing power and demand for such products. By leveraging relationships with influential figures in the local real estate and cultural tourism industries, the company could effectively introduce its tea to a select group of middle and high-level consumers. The company significantly increased its revenue and established a loyal customer base through personalized product samples, constant communication, and building trust. The case highlights the value of thorough market segmentation, relationship-driven promotion, and emotional preparation in marketing premium tea products to a specific, high-net-worth target audience.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝易亮為本視頻提供信息和見解。本案例討論了中國武夷山區優質烏龍茶品牌響岩岩茶的行銷策略。該公司認識到準確定位其高品質茶葉的重要性,並瞄準具有購買力和需求的潛在客戶。通過利用與當地房地產和文化旅遊業有影響力的人物的關係,該公司能夠有效地將其茶葉介紹給選定的中高端消費者群體。通過個人化的產品樣品、持續的溝通和建立信任,該公司顯著增加了收入並建立了忠實的客戶群。該案例凸顯了徹底的市場細分、關係驅動的推廣和情感準備在向特定的高凈值目標受眾營銷優質茶產品方面的價值。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Marketing Customer relations -- Management
- Resource Type:
- Others
-
Others
The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
-
Video
In this video, Prof. Mark Hampton share his view on why we need to care about other historians' ideas? Why don't we just finding facts.
- Keywords:
- Communication in the humanities Humanities -- Research History -- Research
- Resource Type:
- Video
-
Others
In this slide, it explains the reason why the information came from authoritative sources but still not trustworthy. The possible reason could be (1) the way information is produced, (2)carelessness or loaded with secret intentions, (3) in favour of their hidden goal, (4)not spending enough time, (5) limited topic vocabulary, (6) limited by technical barriers, (7)information that fits with your knowledge & beliefs, and (8) from a source that you think is trustworthy.
- Keywords:
- Research -- Methodology Information resources -- Evaluation
- Resource Type:
- Others
-
Video
In this video, Prof Klaus Tochtermann, the Director of Leibniz Information Centre for Economics (ZBW) and Professor of Media Informatics of University of Kiel in German shares his view on the importance of becoming information literate.
- Keywords:
- Information literacy
- Resource Type:
- Video
-
Video
In this video, a year 3 LLB student who is preparing a term paper with a substantial research component regularly consults his supervisor. In a recent meeting, the supervisor queries why two pieces of information were cited in his draft. One piece of information is from a local real estate agent’s website summarizing the legal provision for the Hong Kong deed of mutual covenant agreements. Another piece of information is a court case covered in a Hong Kong land law blog.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Why do Housing Prices Go Sky high?".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Building and Real Estate
- Keywords:
- Real property Real estate business Housing -- Prices
- Resource Type:
- Video
-
Video
To have a better understanding on the importance of BPM by watching a video about graduates of Industrial Systems Engineering at PolyU and the good work by Professor Devonport Tom Davenport.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
In this video, a team of students are now discussing where is the best place to find primary sources and search more efficiently.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Information retrieval Humanities -- Research
- Resource Type:
- Video
-
Others
In the exercise, learner need to determine where is the best place to find these primary information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Humanities -- Research Information literacy
- Resource Type:
- Others
-
Video
It covers the diversity on BPM and its derivative
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Others
In this game, you need to match the types of information sources with the corresponding information needs.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Social sciences -- Research Information literacy
- Resource Type:
- Others
-
Others
In this game, learners are required to put the information that can support the work in different research stages.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research -- Methodology Information literacy Information resources
- Resource Type:
- Others
-
Video
In this video, two students are discussing the types of information are needed to answer the sub-questions. In their conversation, various type of information, including manuscripts, diaries and autobiographies, audio recordings and videos, original art works, letter patents, conference papers, books, government publications, critical analysis and review, journal articles, and handbooks.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Social sciences -- Research Information literacy
- Resource Type:
- Video
-
Others
In this exercise, a team of students listed out a number of tasks that they have to complete when preparing the lesson plan. Which of the following task will be listed as the top priority on your to-do list? Will you start searching at this moment?
- Keywords:
- Lesson planning Teaching Information literacy
- Resource Type:
- Others
-
Video
In this video, Prof. Christine Bruce shares her view on "Why InfoLit is vital?" through the search & research they do every day.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
-
Video
This video gives a brief introduction of the Hong Kong Polytechnic University Library’s OneSearch and the types of materials you can find on the platform.
- Keywords:
- Online library catalogs Online bibliographic searching Library catalogs
- Resource Type:
- Video
-
Video
An online lecture on the topic of "What is Microgravity? Discovering Interesting Phenomena in Microgravity".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Physics and Aeronautical and Aviation Engineering
- Keywords:
- Gravity Reduced gravity environments
- Resource Type:
- Video
-
Others
In this exercise, learners are required to rank the task in the order that reflects the usual practices.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Research
- Resource Type:
- Others
-
Others
In this exercise, please rank the task in the order that reflect your usual research practices.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Public health -- Research Medical care -- Research Medicine -- Research
- Resource Type:
- Others
-
Others
In this exercise, learners are require to order the tasks in a way that reflect the research usual practice.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Humanities -- Research -- Methodology Humanities -- Research
- Resource Type:
- Others
-
Video
While many journal articles and conference papers are written by scholars working at universities or research institutions, professional engineering associations also play a major role in disseminating research findings and practices by: Publishing peer-reviewed research journals Publishing practical “trade” journals Holding conferences & publishing proceedings In this video, it explains what professional associations do and why it matters.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Professional associations Professional education Periodicals
- Resource Type:
- Video
-
Video
In the video, it explains the criteria to use to evaluate legal information.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Video
-
Others
In this slide, it introduces the six frames for informed learning, suggested by Prof. Christine Bruce, would help learners brainstorm about the research topic in all-rounded, comprehensive way. The six aspects of your research topic that you should brainstorm for are: (1) Content frame, (2) Competency frame, (3) Learning to learn frame, (4) Personal relevance frame, (5) Social impact frame, and (6) Relational frame.
- Keywords:
- Learning Information literacy
- Resource Type:
- Others
-
Video
In this video, it explains what secondary legal material are. Secondary legal sources often explain legal principles more thoroughly so it is good to start your research project with secondary sources.
- Keywords:
- Information resources Legal research -- Databases Legal research Legal research -- Computer network resources
- Resource Type:
- Video
-
Others
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Video
An overview of the MOOC course: Human Anatomy ANA 101x, which featured on a real-life stroke case scenario.
- Subjects:
- Health Sciences
- Keywords:
- Human anatomy
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Wardrobe of Marie Antoinette - the last queen of France before French Revolution". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion
- Keywords:
- Marie Antoinette Queen consort of Louis XVI King of France 1755-1793 -- Clothing Fashion
- Resource Type:
- Video
-
Others
In this exercise, learners are required to distinguish the information belong to "primary sources" or "secondary sources". Primary information source are anything created at the time when the incident/event happened. They were created with the intention to record the incident/event. It could be a document, manuscript, autobiography, a recording, a diary, an artifact, and so on. Secondary information source is anything (e.g., documents, records, artifacts, objects, and so on) that discuss, relates, or refers another piece of information existing elsewhere.
- Keywords:
- Information resources Research -- Methodology Information literacy
- Resource Type:
- Others
-
Others
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
- Resource Type:
- Others
-
Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
-
Others
In this exercise, learners are required to match legal resources with the contents.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
-
Video
In this video, you will learn about strategies to critically evaluate search results, including (1) Choose good & varied search tools, (2) Ask yourself what you want or need, (3) Use the sorting & filtering functions, (4) Look for your keywords the important parts of the results, (5) Pay issuing organization or publisher, (6) Ask yourself the information whether is credible, suitable, technical information appropriate to your information needs.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research -- Methodology Engineering -- Research Information retrieval Information resources -- Evaluation
- Resource Type:
- Video
-
Video
In this video, the students are plan to submit their report to "Student Newspaper" and call the editor for advices.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Intellectual property Social sciences -- Research Scholarly publishing Copyright
- Resource Type:
- Video
-
e-book
This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Smart cities Cities towns -- Data processing Cities towns -- Remote sensing Big data
- Resource Type:
- e-book
-
MOOC
A self-paced online course designed to help students improve the grammar that they need to successfully complete their university studies. Combines short, informative videos with fun, interactive activities. Topics include parts of speech, using tenses, sentence structure, and grammar for presentations.
Created by the English Language Centre of The Hong Kong Polytechnic University.
- Subjects:
- English Language
- Keywords:
- English language -- Grammar -- Study teaching
- Resource Type:
- MOOC
-
Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
-
Video
In this video, a team of students are suggested to digitize the works of the exhibition.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Intellectual property Humanities -- Research Copyright
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Ultrasound: Application in Food Science and Technology". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Food Science
- Keywords:
- Ultrasonic imaging Food science
- Resource Type:
- Video
-
Video
In this video, it covers the topic of (1).2D layered transition metal dichalcogenides; (2) Theoretical study on opto-electronic properties of 2D materials; and (3) Molecularly thin 2D quantum ruddlesden-popper perovskites.FAST is organizing the Research at FAST Seminar Series 2021/22 in the coming months to explore collaboration opportunities within PolyU community. The series also serve as a platform for colleagues to get to know FAST researchers.
- Subjects:
- Materials Science
- Keywords:
- Two-dimensional materials Quantum chemistry
- Resource Type:
- Video
-
Others
In this exercise, learners are required to tell which one is a citation entry for a book/book chapter/article/map/news article.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Authorship Bibliographical citations Psychology -- Authorship
- Resource Type:
- Others
-
Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
-
Video
What is your dream? And how to make it come true? Ms Guo Jingjing, the Olympic Gold Medalist, will share with us her story of chasing dreams.
你的夢想是什麼?你有好好努力使它實現嗎?奧運金牌得主郭晶晶女士將與大家分享她追逐夢想的故事。
Event Date: 22.11.2022
- Keywords:
- China Athletes -- Training of Diving
- Resource Type:
- Video