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Video
This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Recreational vehicle camping Target marketing Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Video
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Video
This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Strategic alliances (Business)
- Resource Type:
- Video
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Video
This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hotels -- Marketing Hospitality industry -- Marketing Restaurant management
- Resource Type:
- Video
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Video
This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Live streaming Hotels -- Marketing Internet marketing Hospitality industry -- Marketing
- Resource Type:
- Video
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Video
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Target marketing Hotels -- Marketing Family vacations Hotels -- Pet accommodations Hospitality industry -- Marketing
- Resource Type:
- Video
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Video
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Target marketing COVID-19 (Disease) -- Economic aspects Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Video
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Video
This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- Marketing China -- Hong Kong
- Resource Type:
- Video
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Video
This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Target marketing Hotels -- Marketing Special events -- Management Weddings Hospitality industry -- Marketing
- Resource Type:
- Video
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Video
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Health aspects Target marketing Hotels -- Marketing Hospitality industry -- Marketing Strategic alliances (Business)
- Resource Type:
- Video
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Video
By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Target marketing Hotels -- Marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Video
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Video
This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Social media Internet marketing Tourism -- Marketing China--Sichuan Sheng
- Resource Type:
- Video
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Video
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Social media Food industry trade -- Marketing Internet marketing Strategic alliances (Business)
- Resource Type:
- Video
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Video
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Live streaming Tourism -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Video
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Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Marketing Tourism -- Marketing Travel -- Computer network resources
- Resource Type:
- Video
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Video
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- Marketing Social media China -- Shanghai Internet marketing Bring (Marketing)
- Resource Type:
- Video
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Expertise Democratization Information technology -- Social aspects
- Resource Type:
- Video
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Others
DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.
- Course related:
- SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
- Subjects:
- Nursing and Health Care, Education and Promotion
- Keywords:
- Diabetics
- Resource Type:
- Others
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Video
Professor Yigong Shi will reflect on the challenges in global higher education, based on his 37 years of learning, scientific research, and teaching experience in academia. He will present Westlake University's educational reforms in university operations, governance, talent recruitment, student development, research and academic evaluation, and interdisciplinary studies, which altogether provide new opportunities for future-oriented higher education.
Even date: 6/12/2022
Speaker: Prof. Yigong Shi
Moderator: Prof. Qingyan Chen (Hong Kong Polytechnic University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Educational change China Education Higher
- Resource Type:
- Video
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Video
A chance to have dialogue and interactive match with an Olympic Gold Medalist! On 17 December, the renowned foil fencing athlete and Olympic champion, Mr Cheung Ka-long, will have a live chat at PolyU where he will share details about his athletic and personal life with participants.
一起與奧運金牌運動員在校園對話、台上較量﹗香港著名劍擊運動員張家朗將於12月17日蒞臨 理大 校園，與一眾與會者暢談他在劍術內外的生活點滴。
- Keywords:
- Fencing China -- Hong Kong 張家朗 1997- Fencers Athletes -- Training of
- Resource Type:
- Video
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Video
What is your dream? And how to make it come true? Ms Guo Jingjing, the Olympic Gold Medalist, will share with us her story of chasing dreams.
你的夢想是什麼？你有好好努力使它實現嗎？奧運金牌得主郭晶晶女士將與大家分享她追逐夢想的故事。
Event Date: 22.11.2022
- Keywords:
- China Athletes -- Training of Diving
- Resource Type:
- Video