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Hong Kong Polytechnic University
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Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The Ritz Carlton case study demonstrates the rich STEAM-themed activities offered through the innovative Riz-Kids program, attracting family guests' attention, enhancing the hotel's brand presence and generating additional revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil
- Resource Type:
- Others
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Others
The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Japan -- Kyūshū Region Tourism -- Marketing Tourism
- Resource Type:
- Others
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Others
The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fund raising -- Marketing
- Resource Type:
- Others
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Others
The case of Daming Mountain Ski Resort demonstrates that innovative products and marketing strategies have succeeded in increasing patronage and filling the gap in local winter tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Ski resorts -- Marketing
- Resource Type:
- Others
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Others
The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
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Others
Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fairs Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing
- Resource Type:
- Others
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Others
The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits
- Resource Type:
- Others
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Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Others
The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
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Others
The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing China -- Beijing Tourism
- Resource Type:
- Others
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Others
The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hebei Sheng Tourism -- Marketing Tourism
- Resource Type:
- Others
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Others
The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.
- Subjects:
- Food and Beverage, Marketing, and Hotel, Travel and Tourism
- Keywords:
- China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits
- Resource Type:
- Others
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Others
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Postnatal care Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
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Others
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
- Resource Type:
- Others
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Others
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism
- Resource Type:
- Others
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Video
Universities conduct research for three reasons: to educate students, to contribute to society, and to understand the world. While society often holds a view of the scholar as a solitary and singular genius, in reality scholars today participate in a highly collaborative, worldwide search for shared understandings that stand the test of time and the scrutiny of others. The problems in the 21st century often demand effort by teams of researchers with resources at scale: laboratories and equipment, compute resources, and expert staffing. Working with faculty, students, and other stakeholders to identify the greatest opportunities and the resources needed to address them is both a privilege and a challenge for modern academic administrators. In this talk, I will share three examples: fostering collaborative proposal-writing; planning for shared capabilities in experimental facilities, data, and computation; and transforming academic structures.
Even date: 12/4/2023
Speaker: Prof. Kathryn Ann Moler
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research Science
- Resource Type:
- Video
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Video
今天盛行的“科學育兒”話語和“科學母職”家政培訓背後,反映著中國現代化進程與家政工主體之間什麼樣的關係? 本講座從現代化的理論入手,以商業化科學母職培訓為切入點,展現國家和市場如何共同塑造農村打工女性的現代化主體。
日期:2022年11月18日
講者:蘇熠慧博士
主辦:香港孔子學院
- Subjects:
- Chinese Studies
- Keywords:
- China Women
- Resource Type:
- Video
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Video
中國戲曲源自新石器時代的巫術儀式,經歷漢代百戲、唐代戲弄和北宋雜劇,在北宋末融匯了多種形式的演出藝術、民歌、文人曲子及多種演唱文類,發展成戲曲鼻祖「南戲」。粵劇是清代地方劇種百花齊放的產品,既保留着近乎巫術儀式的《祭白虎》,也承傳着崑曲牌子、秦腔梆子、徽劇二黃、宋明南戲和元雜劇的劇目,堪稱中國戲曲的縮影。本講座概述當代香港粵劇的傳承狀況和中國戲曲的歷史面貌,從中探討粵劇如何保留和發展傳統戲曲的元素。講座將論及粵劇神功戲的演出、《祭白虎》儀式、戲班結構、行當、劇目題材、唱腔特點和傳承。
日期:2022年2月16日
講者:陳守仁教授
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies, Hong Kong Studies, and Performing Arts
- Keywords:
- Operas Chinese Theater China China -- Hong Kong
- Resource Type:
- Video
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Video
作為宋遼夏金時期的一個王朝,西夏歷史文化有突出的特色,同時與中原文化有著內在的、緊密的聯繫。西夏參照漢字創制了民族文字西夏文,形成了很多文獻;吸納儒學,尊孔子為文宣帝;提倡漢學,實行科舉,培養人才;借鑒中原王朝法律,編纂法典,保存了最早的少數民族文字《律令》,豐富中華法系;接受中原社會習俗,存留下大批珍貴社會文書;弘揚中原印刷術,發明木活字印刷,有最早的活字印刷實物;尊崇佛教,翻譯中原大藏經,出土了數千卷佛經。西夏同時也吸收了臨近吐蕃、回鶻等民族的文化。西夏文化是中華民族優秀傳統文化的有機組成部分,對中華民族文化做出了重要貢獻。
日期:2022年3月11日
講者:史金波教授
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Civilization Xi Xia Dynasty (China) History China
- Resource Type:
- Video
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Video
本演講的出發點是《西廂記》在法國的傳播與接受,從儒蓮、巴贊的戲曲翻譯談起,說明《西廂記》故事如何被十九世紀的歐陸漢學家理解,進而創發出風貌各異的紅娘、鶯鶯與張生等角色類型。本演講也將觸及晚清民初在法國的外交官、留學生,說明他們如何譯介或改編《西廂記》,並與法國文學界激盪出不同模式的文化交流。由此延伸出的議題是熊式一、夏志清等身處英美國家的華人學者,淺析他們如何將《西廂記》置放於知識傳播的脈絡下,讓《西廂記》在二十世紀成為西方讀者認識中國戲曲的重要媒介之一。
日期:2022年3月17日
講者:羅仕龍博士
主辦:香港孔子學院、中國文化學系
- Subjects:
- Chinese Literature
- Keywords:
- Criticism interpretation etc. Chinese fiction
- Resource Type:
- Video
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Video
清末民初由文言到白話的文學語言轉型,對中國女性的“發聲”產生了深遠的影響。本次講座將從晚清白話報的白話書寫、女子教科書的流變、性別觀念的生成三個方面展開,結合不同歷史階段的女子教育和社會風俗,考察詞彙、語法和作文觀念的變遷如何改變了女性表達和國人的性別認知。
日期:2022年4月6日
講者:曹曉華博士
主辦:香港孔子學院、中國文化學系
- Subjects:
- Chinese Literature and Chinese Studies
- Keywords:
- China Women in literature Feminism Women -- Social conditions
- Resource Type:
- Video
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Video
有關《穆天子傳》周穆王西行地理的研究多矣,然自古未有定論。本研究以顧頡剛的實據地理與神話地理二重結構為理論框架,結合傳世文獻、出土資料與地理實查資料,重探《穆傳》的地理空間。針對有實據之部的地理,本研究強調以當代資料作為地理重構的依據,並發現其主要以戰國早期的晉南及其鄰近地區為核心。針對神話空間,則著重分析其「理性化」的創作思維及其反映的歷史地理脈絡,包含其領土型態、中國觀、世界觀以及交通地理背景。基於上述的歷史地理重構與分析,本研究進一步探討《穆傳》的體裁、國家主體、成書年代、資料依據、作者與讀者以及文本性質,期許對於這部高度爭議的奇書帶來新的認識。
日期:2022年4月8日
講者:雷晉豪博士
主辦:香港孔子學院、中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Zhou Dynasty (China) Zhou Muwang Emperor of China active 11th century B.C.-10th century B.C.
- Resource Type:
- Video
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Video
清朝皇族婚入女子的財產權受到法律保障,但是皇族女子的財產權則缺乏法律保障,分產的機會也相對稀少。清朝公主出嫁後對於其陪嫁的人丁、動產與不動產並未擁有完整的所有權,僅擁有占有權、使用權與收益權,而不具備轉讓或出售的處分權,其後代對其亦無繼承權。本文以清代滿洲公主的陪嫁莊頭與壯丁為例,運用清代滿蒙漢文檔案材料和官書典籍,輔以其他二手研究文獻,以出嫁蒙古王公之清朝公主的收支為核心,並聚焦於其妝奩上,探討其財產的所有權、管理機制與公主薨逝後的轉讓情況。最後透過研究公主在崇奉藏傳佛教上的花費,說明清朝公主如何在清朝治理蒙古的政策中起到重要作用。
日期:2022年4月28日
講者:蔡偉傑博士
主辦:香港孔子學院
- Subjects:
- Chinese Studies
- Keywords:
- Princesses China Qing Dynasty (China)
- Resource Type:
- Video
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Video
In this CIHK webinar, we will discuss the material conditions of and historical background to the use of Classical Chinese or Literary Sinitic in writing-mediated brush conversation between literati of Sinitic engaged in cross-border communication within Sinographic East Asia or the Sinographic cosmopolis, which corresponds with today’s China, North Korea, South Korea, Japan (including Okinawa, formerly the Ryukyu Kingdom) and Vietnam. Compared with speech as a modality of communication, real-time writing-mediated interaction between talking humans, synchronously face-to-face, seems uncommon. In any society, speaking is premised on one condition: the interlocutors must have at least one shared spoken language at their disposal, but even then, there are circumstances under which speaking is either physically not feasible or socially inappropriate. Could writing function as an alternative modality of communication when speaking is not an option due to the absence of a shared spoken language, as in cross-border communication settings? Whereas real-time writing-mediated face-to-face interaction is rare where a regional lingua franca was known to exist (e.g., Latin and Arabic), there is ample historical evidence of literati of Classical Chinese or Literary Sinitic from different parts of Sinographic East Asia conducting ‘silent conversation’, synchronously and interactively in writing mode using brush, ink, and paper. Such a pattern of writing-assisted interaction is still practiced and observable in pen-assisted conversation – pen-talk – between Chinese and Japanese speakers today, thanks to the pragma-linguistic affordance of morphographic, non-phonographic sinograms (i.e., Chinese characters and Japanese kanji). We will outline the historical spread of Classical Chinese or Sinitic texts from the ‘center’ to the ‘peripheries’, and the historical background to the acquisition of literacy in Sinitic by the people there. Their shared knowledge of Sinitic helps explain why, for well over a thousand years until the 1900s, literati from these places were able to speak their mind by engaging in ‘Sinitic brush-talk’ 漢文筆談 in cross-border communication.
Even date: 13/5/2022
Speaker: Prof. David C. S. Li
Hosted by: Confucius Institute of Hong Kong, Department of Chinese Culture
- Subjects:
- Chinese Language and Language and Languages
- Keywords:
- Chinese characters History Chinese language -- Written Chinese Written communication China East Asia
- Resource Type:
- Video
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Video
Focusing on tensions and links between national formation and international outlooks, this talk shows how classical world visions persist as China’s modernizers and revolutionaries adopted and revised the Western nation-state and cosmopolitanism. The concepts of tianxia (all under heaven) and datong (great harmony) have been updated into outlooks of global harmony that value unity, equality, and reciprocity as strategies of overcoming interstate conflict, national divides, and social fragmentation. The talk will delve into two debates: the embrace of the West vs. aspirations for a common world, and the difference between liberal cosmopolitanism and socialist internationalism.
Even date: 16/9/2022
Speaker: Prof. Ban Wang
Hosted by: Confucius Institute of Hong Kong, Department of Chinese Culture
- Subjects:
- Chinese Studies
- Keywords:
- Civilization Diplomatic relations World politics China
- Resource Type:
- Video
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Video
世界遺產「左江花山岩畫文化景觀」,綿延105公里,其中最大的單幅岩畫有8000平米。這一遺產有八個謎:何人、何時、出於什麼目的,投入如此巨大的人力物力,在懸崖峭壁之上繪製令人震撼的岩畫群?是用什麼顏料繪製千年不褪色?是怎樣畫上去的?為什麼人的圖像都是蛙形?岩畫中有數百面銅鼓,為什麼?為何這一世界遺產叫「文化景觀」?如今在廣西少數民族地區還有哪些岩畫遺風?
日期:2022年10月13日
講者:萬輔彬教授
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Rock paintings China -- Zuo River Valley
- Resource Type:
- Video
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Video
中國古典詩歌非常善於運用視覺畫面來進行情感表達。在這個時候,視覺畫面就類似一種鏡頭語言,它不需要對白旁白,就能使觀眾理解作者希望表達什麼。講座將選取經典詩作,分析其中的運鏡和剪輯技巧,以及這些鏡頭語言可以激發的心理效果。
日期:2022年10月28日
講者:于溯博士
主辦:香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Chinese poetry Criticism interpretation etc.
- Resource Type:
- Video
-
Video
During the sixteenth and early seventeenth centuries, the relaxation of the Ming sea ban, along with the arrival of the Europeans, generated a multipolar environment in East Asia. It revolved around the intra-Asian exchange centered upon Chinese silk and Japanese silver, and a nascent global flow of New World bullion to China and spices for Western Europe. The situation changed during the mid-seventeenth century amid mounting restrictions on overseas contacts from the Tokugawa shogunate of Japan and the consolidation and militarization of Chinese merchants under the Zheng family. By 1683, when the Qing forced the Zheng to surrender and occupied their bastion of Taiwan, China had achieved naval preeminence in the East Asian sea lanes. Other than a few outposts, the Europeans had largely withdrawn from the area north of island Southeast Asia, which remained under the hegemony of the Dutch East India Company. In 1684, the Qing court legalized private trade and travel abroad, prompting another wave of overseas migration. Authorities in China and across eastern maritime Asia enacted policies that kept the Qing merchants and immigrants separate from the earlier Ming loyalists. Additionally, both groups of Chinese were accorded significant political, economic, and legal privileges. This infrastructure, backed by Qing naval power, paved the way for the “Chinese century” in maritime Asia.
Even date: 9/11/2022
Speaker: Dr. Xing Hang
Hosted by: Confucius Institute of Hong Kong
- Subjects:
- Area Studies and Chinese Studies
- Keywords:
- Qing Dynasty (China) Chinese diaspora Southeast Asia Chinese
- Resource Type:
- Video
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Video
古代中國幅員遼闊,習俗各異,如何實行統一管理是一大難題。秦朝用嚴刑峻法移風易俗,激起東方社會的激烈反抗,很快歸於失敗。西漢初年郡國並行,允許東方王國在一定程度上從俗而治。但王國勢力太大,危及國家的統一,文景二帝不得不收奪諸侯王的自治權。為了避免重蹈亡秦覆轍,儒生們提出“德教”主張,其中又包含“以禮為治”和“以德化民”兩種方案。受其影響,武帝以後的朝廷政策繼續表現出大幅度搖擺,至漢末魏晉才確立了基本符合當時國情的治理模式。
日期:2022年11月22日
講者:陳蘇鎮博士
主辦:香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Han Dynasty (China) Politics government Jin Dynasty (China : 265-419) China Public administration Qin Dynasty (China)
- Resource Type:
- Video
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Video
In this lecture, Prof. Sifakis will discuss the relevance of existing criteria for comparing human and machine intelligence and show some notable analogies and differences between scientific knowledge and that produced by neural networks. Emphasising that autonomy is an important step towards Artificial General Intelligence (AGI), he will present a characterisation of autonomous systems, and showing key differences with mental systems equipped with common sense knowledge and reasoning, and advocate challenging work directions, including the development of a new foundation for systems engineering and scientific knowledge, and the joint exploration of physical and mental phenomena that embody human intelligence.
Even date: 3/3/2023
Speaker: Prof. Joseph Sifakis
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Human-Computer Interaction
- Keywords:
- Artificial intelligence
- Resource Type:
- Video
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Others
This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
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Others
This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management
- Resource Type:
- Others