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The seminar commenced with a welcome speech and speaker introduction by Prof. CHEN Qingyan, Director of the PolyU Academy for Interdisciplinary Research (PAIR). In his presentation, Prof. Cao stated that urban environment engineering seeks to apply system engineering to solve complex urban problems. He highlighted that interdisciplinary research that combines scientific and mathematical approaches is crucial for understanding the mechanisms and laws concerning the complex interactions between humans and the ecological environment. Prof. Cao emphasised that the modelling of urban pollution involves a mix of techniques, including remote sensing, big data, computational simulation, the Internet of Things, artificial intelligence, digital twins, etc. He gave various project examples to explain how different techniques can be used for scientific monitoring, fast prediction, assessment and regulation of urban pollution. To conclude, Prof. Cao pointed out that advancements in urban environment modelling and intelligent control can build the scientific foundation for sustainable urban development.
Event date: 22/05/2024
Speaker: Prof. CAO Shi-Jie
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Environmental Engineering
- Keywords:
- Urban ecology (Sociology) Urbanization -- Environmental aspects Urban pollution
- Resource Type:
- Video
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Video
Prof. Alex MIHAILIDIS, Associate Vice President of International Partnerships at the University of Toronto delivered the 19th PAIR Distinguished Lecture titled “The Future of Elder Care: Integrating Large Language Models” on 26 April 2024. The lecture attracted about 100 participants to join in person and captivated an online viewing audience of over 14,100 from different countries and regions to watch the live broadcast on multiple social media platforms, including Bilibili, WeChat, Weibo, YouTube, etc.
The lecture commenced with a welcome speech and speaker introduction by Prof. ZHENG Yongping, Director of the Research Institute for Smart Ageing (RISA), followed by an engaging presentation by Prof. Mihailidis. The content materials used in Prof. Mihailidis’s presentation were generated by ChatGPT, while he added the narrative.
In his presentation, Prof. Mihailidis first played several videos created by artificial intelligence (AI) to introduce what LLM is, how it can support elderly care services, some drawbacks of using LLM, and its future development. He supplemented that LLMs are advanced AI systems capable of understanding and generating human-like texts, as well as visual outputs and models that can respond to or interact with users. Next, Prof. Mihailidis outlined the specific benefits of using LLMs in elderly care, including the support tools and resources they offer to caregivers. He then delved into the ethical considerations and challenges in LLM design, such as privacy concerns, the risk of over-dependence on technology, and the barriers to technology adoption by older adults and their caregivers. To conclude, Prof. Mihailidis emphasised the role of empathetic and emotionally-intuitive AI in enhancing the quality of life for the elderly and supporting the caregiving ecosystem.
Following the presentation was a lively and insightful question-and-answer session moderated by Ir Prof. Zheng. The audience had a fruitful discussion with Prof. Mihailidis. A souvenir was presented by Prof. CHEN Qingyan, Director of PAIR, to thank Prof. Mihailidis for his excellent presentation and support to PAIR.
Event date: 26/04/2024
Speaker: Prof. Alex MIHAILIDIS (University of Toronto)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Social Work and Human Services and Computing
- Keywords:
- Older people -- Care Natural language generation (Computer science) Artificial intelligence Technological innovations
- Resource Type:
- Video
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Video
The lecture commenced with a welcome speech and speaker introduction by Prof. CHEN Qingyan, Director of PAIR, followed by a presentation by Prof. Cui. He first shared his scientific journey by reminiscing about the old days when he moved abroad to develop an academic career after graduating in China and gradually became a highly successful scientist. Next, he explained the importance of interdisciplinary research and shared how the combination of medical science and engineering enables the development of health technologies such as imaging, keyhole surgery, in vitro diagnostics, in vitro fertilisation, etc. Prof. Cui emphasised that scientists are to “discover” and find out “how a thing happens” whereas engineers are to “create” and “make things happen”. He then gave some advice on how to do well in interdisciplinary research and shared some innovations in microbioreactor and point-of-care testing developed by him and his team which has achieved great success in research commercialisation and made significant contributions to drug discovery and public health. To conclude, Prof. Cui shared that scientific success is based on many factors, including team, facilities, timing, luck, etc., and encouraged the next generation of engineers and scientists to consider a career in biomedical engineering, an exciting and rewarding domain.
Following the lecture, a lively and insightful question-and-answer session was moderated by Ir Prof. ZHANG Ming, Director of the Research Institute for Sports Science and Technology (RISports), Head of the Department of Biomedical Engineering and Chair Professor of Biomechanics. The audience had fruitful discussions with Prof. Cui.
Event date: 23/04/2024
Speaker: Prof. Zhanfeng CUI (University of Oxford)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Interdisciplinary research Interdisciplinary approach in education
- Resource Type:
- Video
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Video
This talk will survey the intersection of artificial intelligence (AI), ethics, and the Humanities in the UK. It integrates insights from bibliometric analyses, interviews with various stakeholders, and reviews of existing research infrastructure and policies. The talk examines the current state of AI ethics research in the UK, identifying the contributions of the Arts and Humanities, the obstacles researchers face, and the potential impacts of their work. It also considers the international research environment and strategic investments made by other countries in AI and ethics, drawing comparisons with the UK's approach. Opportunities and threats are identified within the context of academia, public perception, and commerce, including the impacts of AI on diverse populations and industries. The talk will conclude by considering how the situation in the UK may compare with that in Hong Kong.
Event date: 30/04/2024
Speaker: Prof. Tony MCENERY (Lancaster University and Shanghai International Studies University)
Hosted by: Faculty of Humanities
- Subjects:
- Philosophy and Computing
- Keywords:
- Artificial intelligence -- Philosophy Great Britain Artificial intelligence -- Moral ethical aspects
- Resource Type:
- Video
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Video
In this lecture, Prof. Robin D.S. YATES will focus on a review of recent data concerning the military development of the Qin and early Han periods. This information is crucial as these empires were established through the use of armed force. The lecture aims to address several fundamental inquiries that have previously lacked sufficient evidence. For instance, it will explore the command structure of the Qin and early Han forces, the fate of soldiers in victorious Qin armies, the treatment of defeated enemy, the existence of resistance against the Qin conquerors, the deployment of weapons and other equipment, the different types of soldiers present, and the methods employed in treating their wounds.
Event date: 11/04/2024
Speaker: Prof. Robin D.S. YATES (McGill University)
Hosted by: Faculty of Humanities
- Subjects:
- Chinese Studies
- Keywords:
- Han Dynasty (China) China Military art science Qin Dynasty (China) History Military
- Resource Type:
- Video
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Video
The lecture commenced with a welcome speech and speaker introduction by Prof. WANG Zuankai, Associate Vice President (Research and Innovation). In his presentation, Prof. Chen first gave a brief introduction to the United Nations’ 17 Sustainable Development Goals (SDGs) as well as the SDG monitoring practices in Mainland China. He pointed out that the Nation has adopted the high quality sustainable development concept, which emphasises harmonising the social, economic and environmental aspects in national development. Next, he elaborated on a pilot project that he led to measure Deqing County’s progress towards SDGs using geospatial and statistical information. The project was selected by the UN Department of Economic and Social Affairs as one of the first 16 good SDGs’ practices in 2020. After that, Prof. Chen shared that the achievement of sustainable development requires holistic and systematic research to build a digital governance system that can provide the basis for the scientific and orderly development of national territorial space. He also explained how territorial space sustainability studies can help unveil and analyse various patterns, such as the distributions of population, enterprises and public service facilities, and the relationships between them. To conclude, Prof. Chen introduced the national program on the development of the Realistic Geospatial Landscape Model (3dRGLm), which can generate digital description and representation of the real 3D geospatial spaces. This new geographic information system can support the Nation in achieving natural resources management and high quality sustainable development.
A question-and-answer session moderated by Prof. DING Xiaoli, Director of the Research Institute for Land and Space (RILS) and Prof. WENG Qihao, Associate Director of RILS, followed. The online and on-site audience engaged in a productive discussion with Prof. Chen.
Event date: 27/03/2024
Speaker: Prof. Jun CHEN (National Geomatics Center of China)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Sustainable development Geospatial data China Sustainable Development Goals Geographic information systems
- Resource Type:
- Video
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Video
The lecture commenced with a welcome speech and speaker introduction by Ir Prof. MAN Hau-chung, Dean of Faculty of Engineering and Director of the Research Institute for Advanced Manufacturing (RIAM). In Prof. Lin presentation, he primarily indicated the increasing global requirements for reducing energy use and carbon dioxide emission of transportation vehicles, lightweight passenger cars have become an inevitable trend. Ultra-high strength steel (UHSS) can save the production cost of vehicles, improve productivity and car performance. Next, he introduced the “HFQ®-Technology” developed by his team in recent years that has enabled high strength alloys to be stamped into complex-shaped automotive components. He outlined the use of thermomechanical experimental tests for generating high quality data for modelling, and the use of spatio-temporal method for determining necking and fracture strains of sheet metals. He also explained the computational steps for evaluating the formability of sheet metals under hot stamping. To conclude, Prof. Lin emphasised that improvements in experimental sciences, technologies and standardised testing are important for supporting the development of new materials processing technologies.
Event date: 09/04/2024
Speaker: Prof. LIN Jianguo (Imperial College London)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Automobiles -- Materials Steel High strength Automobile industry trade
- Resource Type:
- Video
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Video
The lecture commenced with a welcome speech by Prof. CHEN Qingyan, Director of PAIR, followed by a brief speaker introduction by Prof. Christopher CHAO, Vice President (Research and Innovation).
In his presentation, Prof. Brilakis first gave a brief introduction to digital twins (DT), pointing out that DT plays a central role in digital transformation. Next, he elaborated on the application of DT in the construction industry and explained how DT is involved in the planning, design, construction, maintenance and operation processes. He introduced research conducted at the University of Cambridge on inexpensive methods for generating object-oriented infrastructure geometry, detecting, and mapping visible defects on the resulting DT, automatically extracting defect spatial measurements, and sensor and sensor data modelling. Prof. Brilakis also provided examples of how these resulting DT are further exploited in design for manufacturing and assembly (DfMA), mixed-reality-enabled mobile inspection, and proactive asset protection from accidental damage. To conclude, Prof. Brilakis stated that DT, smart materials, data science, and automation & bobotics, constitute important digital assets for driving sustainability, and pointed out the future development directions in these areas.
A question-and-answer session moderated by Prof. DING Xiaoli, Director of the Research Institute for Land and Space (RILS), and Prof. WANG Yuhong, Member of RILS, followed. This session provided both the online and on-site audience with an opportunity to engage in a fruitful discussion with Prof. Brilakis.
Event date: 08/03/2024
Speaker: Prof. Ioannis BRILAKIS (University of Cambridge)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Technology
- Keywords:
- Construction industry Digital twins (Computer simulation) Buildings -- Computer-aided design
- Resource Type:
- Video
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Video
Neuroemergentism, (NM) is a novel framework which has sought to consider language development as involving the organization and reorganization of cognition and its underlying neural substrate. Work to support this framework comes from studies of language and cognitive development. In this talk, I will focus on two separate levels, the sensorimotor plasticity needed to adjust to new input and the cognitive flexibility needed to select between these competing sources of information. This talk will discuss both these levels with regard to the neurocognitive adaptations seen in bilinguals. This will include structural brain differences in monolinguals and bilinguals that vary in the age of second language acquisition. In the second part, of the talk work that has focused on the cognitive flexibility will be presented. This will focus on the adaptations of the basal ganglia and frontostriatal tracts as a gating mechanism crucial for selecting the correct motor response. This includes newer work which links genes associated with dopamine to cognitive and language flexibility in bilinguals. The ways in which sensorimotor plasticity and cognitive flexibility represent accurate but incomplete conceptualizations of the competitive processes involved in language and cognitive processing will be discussed. The talk will conclude with potential future directions using an NM framework.
Event date: 15/03/2024
Speaker: Prof. Arturo E. HERNANDEZ (University of Houston)
Hosted by: Faculty of Humanities
- Subjects:
- Language and Languages
- Keywords:
- Language acquisition Code switching (Linguistics) Psycholinguistics Bilingualism
- Resource Type:
- Video
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Video
In the lecture, Prof. Batty gave an overview of the development of the science of cities in the last 50 years. Drawing on the system approach and complex theory, he explained that urban science involves top-down and bottom-up thinking; it is a systematic, complex and evolving discipline built on knowledge in social physics, economics, transportation and numerous scientific methods that yield theories. He illustrated this with city morphology examples from the UK and the Greater Bay Areas (GBA) generated by large-scale computer models. At the end of the lecture, Prof. Batty described some challenges with fractal geometry, size and scaling, networks, and building models currently faced by the field, and he suggested the way forward for the discipline.
Event date: 01/09/2023
Speaker: Prof. Michael Batty
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Building and Real Estate
- Keywords:
- City planning -- Data processing City planning
- Resource Type:
- Video
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Video
In the lecture, Prof. Lao will introduce his 30 years of experience in acupuncture research and share his witness in the United States from exploration in early years to the accessibility in the current healthcare system. Prof. Lao will also share his opinion on the challenges and difficulties in acupuncture clinical research.
Event date: 8/12/2023
Speaker: Prof. LAO Lixing
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Health Sciences
- Keywords:
- United States Acupuncture
- Resource Type:
- Video
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Video
Smaller, faster-charging batteries are the answer for affordable and sustainable electric vehicles (EVs) for everyone, everywhere. The ability to quickly refill energy is profoundly important in order to reduce EV cost and demand for critical minerals. In this talk I will present asymmetric temperature modulation (ATM) approach to enabling 10-minute fast charging of energy-dense Li-ion batteries in any temperatures (even at -60°C) while still delivering remarkable cycle life. Recent disastrous events at EV charging stations caused by an arctic blast in Chicago will be given as an example of the dire need for quick energy refill in the extreme cold. Battery fast charging must also work in hot summers along with high-temperature stability of cycling and storage. We shall present novel thermal management concepts for extreme fast charging in both extreme cold and hot conditions. Overall, our development points to a new paradigm of battery design and thermal management without having to trade-off among fast charge, safety, lifetime, and cost.
Event date: 27/02/2024
Speaker: Prof. WANG Chao-Yang
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Electrical Engineering
- Keywords:
- Lithium ion batteries Electric vehicles -- Batteries
- Resource Type:
- Video
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Video
I will discuss how co-speech (i.e., speech-accompanying) gestures relate to language and conceptualisation underlying language. I will focus on “representational gestures”, which can depict motion, action, and shape or can indicate locations. I will provide evidence for the following two points. Various aspects of language shape co-speech gestures. Conversely, the way we produce co-speech gestures can shape language. I will discuss these issues in relation to manner and path in motion event descriptions, clause-linkage types in complex event descriptions, and metaphor. I will conclude that gesture and language are parts of a "conceptualisation engine”, which takes advantage of unique strengths of spatio-motoric representation and linguistic representation.
Event date: 26/02/2024
Speaker: Prof. Sotaro Kita (University of Warwick)
Hosted by: Faculty of Humanities
- Subjects:
- Language and Languages
- Keywords:
- Nonverbal communication Language languages Gesture
- Resource Type:
- Video
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Video
The relationship between language experience and cognitive control (e.g., working memory, inhibitory control, cognitive flexibility) could be very well illustrated by the cognitively demanding language experience of interpreting training. A series of our empirical studies with interpreting students (see DONG 2023 for a review), together with studies with professional interpreters in the literature, suggest that interpreting training may first enhance students’ working memory (WM) updating ability and then WM spans, with probable some decline of WM updating ability between the shift from the two WM abilities. Similar patterns may appear in other cognitive control functions, such as cognitive flexibility (first with switching cost reduced and then with mixing cost reduced) and multi-tasking coordination. These results could be explained by the task features of interpreting (including task schemas and their cognitive loads) (see DONG & LI 2020), suggesting a close and dynamic relationship between language experience and cognitive control.
Event date: 4/12/2023
Speaker: Prof. Yanping Dong (Zhejiang University)
Hosted by: Faculty of Humanities
- Subjects:
- Translating and Interpreting and Language and Languages
- Keywords:
- Cognition Language languages Translating interpreting
- Resource Type:
- Video
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Video
The lecture commenced with a warm welcome address by Prof. CHEN Qingyan, Director of PAIR, followed by a brief speaker introduction by Prof. WANG Zuankai, Associate Vice President (Research and Innovation) of PolyU. In his presentation, Prof. Yang highlighted that urgent need for tissue/organ biomanufacturing owing to the shortage of donation for organ transplantation. He pointed out some challenges in the in vitro manufacturing of tissues/organs, particularly in relation to accurate design, precise fabrication, and functional induction, which underscore the imperative need for new methods for tissue/organ manufacturing. Next, Prof. Yang outlined the development roadmap of biomanufacturing and shared specific examples demonstrating the research progress in 3D bioprinting. In concluding his presentation, Prof. Yang shared his insights on the future direction for biomanufacturing, as well as some significant accomplishments by him and his team at Zhejiang University in the field.
A question-and-answer session moderated by Prof. Wang was followed. Both the online and on-site audience had a fruitful discussion with Prof. Yang.
Event date: 2/1/2024
Speaker: Prof. Huayong Yang (Zhejiang University)
Moderator: Prof. Zuankai Wang (Hong Kong Polytechnic University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Biomedical Engineering and Biology
- Keywords:
- Biomedical engineering Tissue engineering Regenerative medicine Three-dimensional printing
- Resource Type:
- Video
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Video
PAIR distinguished lecture series: an overview of high performance computing and future requirements
In this talk, we examine how high performance computing has changed over the last ten years and look toward the future in terms of trends. These changes have had and will continue to impact our numerical scientific software significantly. A new generation of software libraries and algorithms are needed for the effective and reliable use of (wide area) dynamic, distributed, and parallel environments. Some of the software and algorithm challenges have already been encountered, such as the management of communication and memory hierarchies through a combination of compile-time and run-time techniques, but the increased scale of computation, depth of memory hierarchies, range of latencies, and increased run-time environment variability will make these problems much harder.
Event date: 6/12/2023
Speaker: Prof. Jack Dongarra
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Computing
- Keywords:
- High performance computing
- Resource Type:
- Video
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Video
We have witnessed a rapid expansion of the global Chinese medicines market in recent years. Herb-based products are becoming an integral part of health management not only in the East, but also in the Western world. Notwithstanding the booming of herbal markets, there are challenging issues and concerns from the medical/healthcare professionals, the nutritional/pharmaceutical communities, regulatory agencies, as well as the general public. In this presentation, a closer look will be taken at the scientific challenges of the quality, safety, and effectiveness of herbal products. While some of these difficulties are unlikely to be overcome within a short period of time, there are wide-open opportunities for international collaborative research to help meet the demands for high-quality Chinese medicine products.
Event date: 01/12/2023
Speaker: Prof. CHE Chun-Tao
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Medicine
- Keywords:
- China Drugs -- Quality control Herbs -- Therapeutic use Medicine Chinese Materia medica
- Resource Type:
- Video
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Video
Overcoming the COVID-19 pandemic, public interests for healthcare innovations significantly increase. In order to prepare the next pandemic, POSTECH is initiating a new engineering-based medical school. This new program aims to solve practical medical problems via innovative technology and put significant efforts for commercialisation. As a Program Chair for the new Medical Science and Engineering Program, I will share my experience and future plans. Further, we spin-off a start-up company, “Opticho”, from the research outcomes in my lab. I will share my experience how translate the lab toys to commercial products: not only excitement but also difficulty.
Event date: 27/10/2023
Speaker: Prof. KIM Chulhong
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Biomedical Engineering, Medicine, and Health Technology and Informatics
- Keywords:
- Biomedical engineering Medical technology Medical education
- Resource Type:
- Video
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Video
Water shortage is one of the biggest challenges that humanity faces. Novel technologies to tackle the challenge of water scarcity are urgently needed. However, all the existing studies are based on bare fibers with diameter in the order of mm. This talk introduces a novel fog collection technology using microfibers fabricated by near-field electrospinning. The collection efficiency reaches a record high level. Systematic investigation reveals that the waterdrops are “visible” to fog droplets in the incoming air flow because of the relatively small size of the microfibers. Thus, the large waterdrops deflect the fog-carrying airflow to the satellite small waterdrops, which effectively intercept the fog droplets.
Event Date: 12/10/2023
Speaker: Prof. TAN Zhongchao (Founding Chair Professor, Vice Provost and Dean of Academic Affairs of the Eastern Institute of Technology in Ningbo, China)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Environmental Sciences and Mechanical Engineering
- Keywords:
- Fog Hydrology Water harvesting Water-supply
- Resource Type:
- Video
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Video
我們的日常生活每時每刻都離不開語言,每一個人都會對語言中發生的問題感興趣,但是卻並不知道這些生活中的語言問題有沒有學術研究價值。本講座將以日常生活中的語言現象為例,重點介紹語言研究的選題、研究方法和研究路徑,以期對研究生的選題和論文寫作以及語言的跨學科研究有所啟發。
日期:2023年9月15日
講者:崔希亮教授
主辦:人文學院
- Subjects:
- Language and Languages
- Keywords:
- Sociolinguistics
- Resource Type:
- Video
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Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Aden Select Shenzhen Taizi Hotel, formerly known as the Shenzhen Taizi Hotel, was established in 1983 and recently underwent an upgrade and renovation. It is now managed by Shenzhen China Merchants Aden Hotel and Apartment Management Co., Ltd. It is located in Shekou, Shenzhen, with easy access to transportation and popular tourist attractions. The hotel has 107 rooms with a coastal and retro industrial theme. China Merchants Aden's brand "Aden" has been successful in the hotel industry, providing high-quality service to high-end guests. The aim is to create a comforting experience for travelers and make life on the road enjoyable.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Macau (Special Administrative Region) Tourism -- Marketing
- Resource Type:
- Others
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Others
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Green Cloud has developed a full-scenario and full-link digital service solution for the hospitality industry, catering to the increasing adoption of technology in hotels and the desire to provide unique stay-and-play experiences. The marketing strategy includes offering value-added services to customers who purchase PMS or OPERA software, online promotion through platforms like TikTok, and showcasing the practical uses and convenience of digital services in real business scenarios. The outcomes include increased sales of software products, attracting more potential clients, and accumulating positive word-of-mouth for full-scenario services. Challenges include conducting research to solve business pain points, providing accurate solutions, and enhancing communication and feedback to continuously improve customer satisfaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hotel management -- Data processing
- Resource Type:
- Others
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Others
In response to the increasing demand for natural and interactive outdoor vacation activities, Global Villa Hot Spring Paradise has launched personalized outdoor camping experience packages for families, couples, and groups. The marketing strategy includes providing customized activities for different customer segments, multi-channel promotion through OTA platforms and new media platforms, and collaborations with bloggers and KOLs. The outcomes include diversifying hotel products, improving customer experience, and increasing overall consumption and revenue. However, the hotel must continuously innovate activity content to remain unique and avoid imitation by competitors. Personalized services tailored to each customer segment's needs are also crucial for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.
- Subjects:
- Marketing, Hotel, Travel and Tourism, and Food and Beverage
- Keywords:
- Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others