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Video
A short video on game and language development for the general public.
[遊戲及語言發展] 為了贏在起跑線上，很多家長會帶幼童參加playgroup或興趣班，但其實是否必要呢，而且是否能取代幼童和家長之間的遊玩？遊戲究竟對幼童有多重要？(1:22) 市面上玩具五花八門，家長如何選擇？幼童在不同階段適合玩什麼玩具？(2:07) 隨著科技發達，一些家長會讓幼童使用平板電腦等電子產品學習語言和玩遊戲，是否妥當呢？(4:00) 大家一起聽聽專家的說法！ 如大家想詳細知道如何透過不同遊戲引導小孩和提供適當語言輸入，請留意下一集！
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
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Video
A short video on autism for the general public.
近期，我們經常會聽到有關自閉症的案例， 知道自閉症對於患者及家人都會帶來很大的影響和困擾，究竟什麼是自閉症？(0:45) 有什麼病癥會與自閉症會同時出現？(1:21) 自閉症對於語言有影響嗎？(3:06) 如何可以及早發現自閉症傾向？(4:10) 有沒有藥物可以治療自閉症？(5:20) 對於高功能自閉症，大家也有不同的迷思 (2:24)，一起聽聽專家的解說吧！
- Subjects:
- Health Sciences and Communication
- Keywords:
- Autism
- Resource Type:
- Video
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Video
A short video on language development for the general public.
[牙牙學語] 普遍來說，幼童6個月時，就會開始有牙牙學語的聲音，到了一歲，就會開始說有意思的單字或詞語。有家長會問：「如果我孩子到了一歲只會發出『咿咿呀呀』的聲音，甚至於還沒開口發聲，到底是什麼問題呢？是否代表他們完全還沒發展語言？其他幼童說的單字又是什麼呢？」我聽一聽言語治療臨床導師，楊浩怡姑娘的解說。
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language
- Resource Type:
- Video
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Video
A short video on dyslexia for the general public.
許多小朋友可能喺學習中文字時會遇上困難，花上很多時間溫習默書和考試但成績仍然強差人意，對文字和功課產生恐懼或厭惡， 他們有可能正受讀寫障礙的困擾。究竟什麼是讀寫障礙？我們如何地識別讀寫障礙既兒童呢？坊間流傳不同治療方法，是否有效？
- Subjects:
- Health Sciences and Communication
- Keywords:
- Reading disability Dyslexia Language disorders
- Resource Type:
- Video
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Video
A short video on self description for the general public.
上一集，我們為大家介紹了「平行描述」的促進語言發展技巧，讓小孩一面玩耍，一面吸收家長的語言輸入。今集我們會介紹另一個技巧 - 「自行描述」，家長們可以一起試一試運用這些技巧，讓孩子邊玩邊學習！
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
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Video
A short video on speech disorder for the general public.
[發音障礙］你的孩子說話時會否發音不準導致口齒不清，令你難以理解他的意思？甚至嚴重到被朋友取笑而不敢多說？ 究竟什麼時候需要言語治療的介入呢？想了解多一點，不妨看看我們的短片。
- Subjects:
- Health Sciences and Communication
- Keywords:
- Speech therapy Speech disorders
- Resource Type:
- Video
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Video
A short video on dysgraphia for the general public.
[讀寫障礙 - 書寫困難] 有沒有家長發現學童無論重複抄寫多少次，還是難以記住如何寫字，默書成績更是強差人意？有時候他們會寫字出格、混淆筆劃等，有時候他們可能寫了一半又寫不下去，到底為什麼會這樣的呢？言語治療師如何可以幫助他們呢？我們聽一聽讀寫專家 - 劉博士的解說。
- Subjects:
- Health Sciences and Communication
- Keywords:
- Agraphia Writing Language disorders
- Resource Type:
- Video
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Video
A short video on parallel description for the general public.
我們經常聽說小孩可以一面玩耍一面學習，除了學習遊玩技巧外， 原來家長作爲小孩的主要溝通對象，是可以爲他們營造一個良好的語言學習環境, 從而促進語言發展。今集，我們會為大家講解和示範其中一種「促進語言發展技巧」 - 自行描述。大家一起看看到底如何能夠做到自行描述吧！
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
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Video
Have you ever come across times when you get particularly nervous, say during a presentation, you find it extra hard to speak smoothly? Most of us may stop at times when we talk, so how do we differentiate between Normal Dysfluency and Stuttering? Are kids struggling with words due to language ability or are they stuttering? Will they naturally outgrow stuttering? How do speech therapists help adults and children who stutter?
大家有否試過在某些時間特別緊張，例如在發佈會中，你覺得難以流暢地說話? 其實每一個人說話時也會有停頓的時候，到底我們如何分辨「口吃」和正常的不流暢呢？ 孩子到底是口吃還是因語言能力較弱而在找字呢？是否長大後自然會沒有口吃的問題？ 言語治療師可以如何幫助受口吃困擾的小孩和成人呢？
- Subjects:
- Health Sciences and Communication
- Keywords:
- Stuttering Speech disorders
- Resource Type:
- Video
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Video
This talk begins with an overview of the interconnection between literature and philosophy in modern Chinese literature. Then, it probes into the three existentialist allegories in Fortress Besieged (1947), a philosophical novel written by Qian Zhongshu, a polyglot scholar of East-East comparative literature and philosophy. The novel’s overarching allegory, i.e., a fortress besieged, will be compared in juxtaposition with several philosophical allegories about the mutability and limitations of human life in Western philosophy. This talk concludes with a reflection on the seminal influence of this novel in contemporary Chinese society where “fortress besieged” has become an everyday word referring to one’s existential crisis.
Event date: 9/2/2023
Speaker: Dr. Heidi Huang (Lingnan University)
Hosted by: Confucius Institute of Hong Kong
- Subjects:
- Chinese Literature
- Keywords:
- Wei cheng (Qian Zhongshu) Qian Zhongshu 1910-1998 Criticism interpretation etc.
- Resource Type:
- Video
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Video
宣統年間（1909-1911），袁世凱（1859-1916）在攝政王載灃排擠下歸隱彰德府洹上村，與門生故舊唱和，以示無心世務。這些詩作被袁氏次子袁克文（1890-1931）輯錄於《圭塘唱和詩》中，於宣統二年（1910）刊印，其中袁氏詩作共十三題十五篇。1940年代，長子袁克定（1878-1958）將袁世凱當年親筆謄鈔之詩稿影印出版，額曰《洹村逸興》。比對二書之篇目，《圭塘》諸本有袁氏詩作五篇不見於《洹村逸興》。實際上，該五篇之謄抄稿仍與《洹村逸興》之原件共同收藏於社科院近代史所；克定當日不收入書中，蓋因稿上頗有無名氏批點文字，公之於眾可能影響乃父形象。這些批點文字當係某位幕僚所為，內容為修改建議；然參《圭塘》諸本，可知袁世凱對建議幾乎全未採納。本文著眼於五篇詩稿及其批點文字，以討論原詩與修改建議如何優劣互見，乃至這輯詩歌與當時政局之微妙關係。
日期：2023年5月24日
講者：陳煒舜博士 (香港中文大學)
主辦：香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Yuan Shikai 1859-1916 Criticism interpretation etc.
- Resource Type:
- Video
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Video
編修地方志為中華民族悠久而獨特的文化傳統，至今已有2000多年歷史。中國方志有始於《山海經》、《尚書‧禹貢》和《周禮》這三種說法。「國有史，地有志」，「方志」和「歷史」在中國史學傳統上，有同源異流的密切關係。是次講座根據歷來中國地方志的原始資料和方志學著述，討論「志」與「史」的異同，並疏理中國舊方志和中國新方志在「存史」及「資政」方面的經驗，並就地方志對歷史研究的當代意義提出建議。
日期：2023年2月24日
講者：蔡思行博士 (香港地方志中心)
主辦：香港孔子學院
- Subjects:
- History
- Keywords:
- Local history Local history--Sources
- Resource Type:
- Video
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Video
作為宋遼夏金時期的一個王朝，西夏歷史文化有突出的特色，同時與中原文化有著內在的、緊密的聯繫。西夏參照漢字創制了民族文字西夏文，形成了很多文獻；吸納儒學，尊孔子為文宣帝；提倡漢學，實行科舉，培養人才；借鑒中原王朝法律，編纂法典，保存了最早的少數民族文字《律令》，豐富中華法系；接受中原社會習俗，存留下大批珍貴社會文書；弘揚中原印刷術，發明木活字印刷，有最早的活字印刷實物；尊崇佛教，翻譯中原大藏經，出土了數千卷佛經。西夏同時也吸收了臨近吐蕃、回鶻等民族的文化。西夏文化是中華民族優秀傳統文化的有機組成部分，對中華民族文化做出了重要貢獻。
日期：2022年3月11日
講者：史金波教授
主辦：香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Civilization Xi Xia Dynasty (China) History China
- Resource Type:
- Video
-
Video
古代中國幅員遼闊，習俗各異，如何實行統一管理是一大難題。秦朝用嚴刑峻法移風易俗，激起東方社會的激烈反抗，很快歸於失敗。西漢初年郡國並行，允許東方王國在一定程度上從俗而治。但王國勢力太大，危及國家的統一，文景二帝不得不收奪諸侯王的自治權。為了避免重蹈亡秦覆轍，儒生們提出“德教”主張，其中又包含“以禮為治”和“以德化民”兩種方案。受其影響，武帝以後的朝廷政策繼續表現出大幅度搖擺，至漢末魏晉才確立了基本符合當時國情的治理模式。
日期：2022年11月22日
講者：陳蘇鎮博士
主辦：香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Han Dynasty (China) Politics government Jin Dynasty (China : 265-419) China Public administration Qin Dynasty (China)
- Resource Type:
- Video
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Video
我們的日常生活每時每刻都離不開語言，每一個人都會對語言中發生的問題感興趣，但是卻並不知道這些生活中的語言問題有沒有學術研究價值。本講座將以日常生活中的語言現象為例，重點介紹語言研究的選題、研究方法和研究路徑，以期對研究生的選題和論文寫作以及語言的跨學科研究有所啟發。
日期：2023年9月15日
講者：崔希亮教授
主辦：人文學院
- Subjects:
- Language and Languages
- Keywords:
- Sociolinguistics
- Resource Type:
- Video
-
Video
清末民初由文言到白話的文學語言轉型，對中國女性的“發聲”產生了深遠的影響。本次講座將從晚清白話報的白話書寫、女子教科書的流變、性別觀念的生成三個方面展開，結合不同歷史階段的女子教育和社會風俗，考察詞彙、語法和作文觀念的變遷如何改變了女性表達和國人的性別認知。
日期：2022年4月6日
講者：曹曉華博士
主辦：香港孔子學院、中國文化學系
- Subjects:
- Chinese Literature and Chinese Studies
- Keywords:
- China Women in literature Feminism Women -- Social conditions
- Resource Type:
- Video
-
Video
清朝皇族婚入女子的財產權受到法律保障，但是皇族女子的財產權則缺乏法律保障，分產的機會也相對稀少。清朝公主出嫁後對於其陪嫁的人丁、動產與不動產並未擁有完整的所有權，僅擁有占有權、使用權與收益權，而不具備轉讓或出售的處分權，其後代對其亦無繼承權。本文以清代滿洲公主的陪嫁莊頭與壯丁為例，運用清代滿蒙漢文檔案材料和官書典籍，輔以其他二手研究文獻，以出嫁蒙古王公之清朝公主的收支為核心，並聚焦於其妝奩上，探討其財產的所有權、管理機制與公主薨逝後的轉讓情況。最後透過研究公主在崇奉藏傳佛教上的花費，說明清朝公主如何在清朝治理蒙古的政策中起到重要作用。
日期：2022年4月28日
講者：蔡偉傑博士
主辦：香港孔子學院
- Subjects:
- Chinese Studies
- Keywords:
- Princesses China Qing Dynasty (China)
- Resource Type:
- Video
-
Video
有關《穆天子傳》周穆王西行地理的研究多矣，然自古未有定論。本研究以顧頡剛的實據地理與神話地理二重結構為理論框架，結合傳世文獻、出土資料與地理實查資料，重探《穆傳》的地理空間。針對有實據之部的地理，本研究強調以當代資料作為地理重構的依據，並發現其主要以戰國早期的晉南及其鄰近地區為核心。針對神話空間，則著重分析其「理性化」的創作思維及其反映的歷史地理脈絡，包含其領土型態、中國觀、世界觀以及交通地理背景。基於上述的歷史地理重構與分析，本研究進一步探討《穆傳》的體裁、國家主體、成書年代、資料依據、作者與讀者以及文本性質，期許對於這部高度爭議的奇書帶來新的認識。
日期：2022年4月8日
講者：雷晉豪博士
主辦：香港孔子學院、中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Zhou Dynasty (China) Zhou Muwang Emperor of China active 11th century B.C.-10th century B.C.
- Resource Type:
- Video
-
Video
本演講的出發點是《西廂記》在法國的傳播與接受，從儒蓮、巴贊的戲曲翻譯談起，說明《西廂記》故事如何被十九世紀的歐陸漢學家理解，進而創發出風貌各異的紅娘、鶯鶯與張生等角色類型。本演講也將觸及晚清民初在法國的外交官、留學生，說明他們如何譯介或改編《西廂記》，並與法國文學界激盪出不同模式的文化交流。由此延伸出的議題是熊式一、夏志清等身處英美國家的華人學者，淺析他們如何將《西廂記》置放於知識傳播的脈絡下，讓《西廂記》在二十世紀成為西方讀者認識中國戲曲的重要媒介之一。
日期：2022年3月17日
講者：羅仕龍博士
主辦：香港孔子學院、中國文化學系
- Subjects:
- Chinese Literature
- Keywords:
- Criticism interpretation etc. Chinese fiction
- Resource Type:
- Video
-
Video
今天盛行的“科學育兒”話語和“科學母職”家政培訓背後，反映著中國現代化進程與家政工主體之間什麼樣的關係？ 本講座從現代化的理論入手，以商業化科學母職培訓為切入點，展現國家和市場如何共同塑造農村打工女性的現代化主體。
日期：2022年11月18日
講者：蘇熠慧博士
主辦：香港孔子學院
- Subjects:
- Chinese Studies
- Keywords:
- China Women
- Resource Type:
- Video
-
Video
中國戲曲源自新石器時代的巫術儀式，經歷漢代百戲、唐代戲弄和北宋雜劇，在北宋末融匯了多種形式的演出藝術、民歌、文人曲子及多種演唱文類，發展成戲曲鼻祖「南戲」。粵劇是清代地方劇種百花齊放的產品，既保留着近乎巫術儀式的《祭白虎》，也承傳着崑曲牌子、秦腔梆子、徽劇二黃、宋明南戲和元雜劇的劇目，堪稱中國戲曲的縮影。本講座概述當代香港粵劇的傳承狀況和中國戲曲的歷史面貌，從中探討粵劇如何保留和發展傳統戲曲的元素。講座將論及粵劇神功戲的演出、《祭白虎》儀式、戲班結構、行當、劇目題材、唱腔特點和傳承。
日期：2022年2月16日
講者：陳守仁教授
主辦：香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies, Hong Kong Studies, and Performing Arts
- Keywords:
- Operas Chinese Theater China China -- Hong Kong
- Resource Type:
- Video
-
Video
世界遺產「左江花山岩畫文化景觀」，綿延105公里，其中最大的單幅岩畫有8000平米。這一遺產有八個謎：何人、何時、出於什麼目的，投入如此巨大的人力物力，在懸崖峭壁之上繪製令人震撼的岩畫群？是用什麼顏料繪製千年不褪色？是怎樣畫上去的？為什麼人的圖像都是蛙形？岩畫中有數百面銅鼓，為什麼？為何這一世界遺產叫「文化景觀」？如今在廣西少數民族地區還有哪些岩畫遺風？
日期：2022年10月13日
講者：萬輔彬教授
主辦：香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Rock paintings China -- Zuo River Valley
- Resource Type:
- Video
-
Video
講座主要講述嶺南文化形象的歷史變遷，主要對嶺南的地域範圍、歷史發展、文化形象的演變做出梳理，以期為當代粵港澳大灣區“人文灣區”建設提供參考。
日期：2023年4月28日
講者：陳恩維教授 (廣東外語外貿大學)
主辦：香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Civilization China
- Resource Type:
- Video
-
Video
晚清時期英雄傳記風行一時，引發英雄崇拜的熱潮。但是此時所謂「傳記」，其實是融合諸多資源形構而成的新文類。《意大利建國三傑傳》作為晚清英雄傳記的代表作，充分展示了這一特徵。梁啟超借鑑明治政治小說的多種書寫模式，又援引本土小說的要素，將意大利建國史轉化為中國未來命運的預言，將意大利建國三傑刻畫為智、仁、勇的化身，將兒女情長俠義精神引入傳記書寫。正是由於梁啟超自出機杼的創造與轉化，此類英雄傳記廣受讀者歡迎，成為晚清文學文化史上的典範作品。
日期：2023年3月23日
講者：崔文東博士 (香港城市大學)
主辦：香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Liang Qichao 1873-1929 Criticism interpretation etc.
- Resource Type:
- Video
-
Video
中國古典詩歌非常善於運用視覺畫面來進行情感表達。在這個時候，視覺畫面就類似一種鏡頭語言，它不需要對白旁白，就能使觀眾理解作者希望表達什麼。講座將選取經典詩作，分析其中的運鏡和剪輯技巧，以及這些鏡頭語言可以激發的心理效果。
日期：2022年10月28日
講者：于溯博士
主辦：香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Chinese poetry Criticism interpretation etc.
- Resource Type:
- Video
-
Others
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
- Resource Type:
- Others
-
Others
This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
- Resource Type:
- Others
-
Others
The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
-
Others
The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
-
Video
In this CIHK webinar, we will discuss the material conditions of and historical background to the use of Classical Chinese or Literary Sinitic in writing-mediated brush conversation between literati of Sinitic engaged in cross-border communication within Sinographic East Asia or the Sinographic cosmopolis, which corresponds with today’s China, North Korea, South Korea, Japan (including Okinawa, formerly the Ryukyu Kingdom) and Vietnam. Compared with speech as a modality of communication, real-time writing-mediated interaction between talking humans, synchronously face-to-face, seems uncommon. In any society, speaking is premised on one condition: the interlocutors must have at least one shared spoken language at their disposal, but even then, there are circumstances under which speaking is either physically not feasible or socially inappropriate. Could writing function as an alternative modality of communication when speaking is not an option due to the absence of a shared spoken language, as in cross-border communication settings? Whereas real-time writing-mediated face-to-face interaction is rare where a regional lingua franca was known to exist (e.g., Latin and Arabic), there is ample historical evidence of literati of Classical Chinese or Literary Sinitic from different parts of Sinographic East Asia conducting ‘silent conversation’, synchronously and interactively in writing mode using brush, ink, and paper. Such a pattern of writing-assisted interaction is still practiced and observable in pen-assisted conversation – pen-talk – between Chinese and Japanese speakers today, thanks to the pragma-linguistic affordance of morphographic, non-phonographic sinograms (i.e., Chinese characters and Japanese kanji). We will outline the historical spread of Classical Chinese or Sinitic texts from the ‘center’ to the ‘peripheries’, and the historical background to the acquisition of literacy in Sinitic by the people there. Their shared knowledge of Sinitic helps explain why, for well over a thousand years until the 1900s, literati from these places were able to speak their mind by engaging in ‘Sinitic brush-talk’ 漢文筆談 in cross-border communication.
Even date: 13/5/2022
Speaker: Prof. David C. S. Li
Hosted by: Confucius Institute of Hong Kong, Department of Chinese Culture
- Subjects:
- Chinese Language and Language and Languages
- Keywords:
- Chinese characters History Chinese language -- Written Chinese Written communication China East Asia
- Resource Type:
- Video
-
Others
In this slide, it explains the reason why the information came from authoritative sources but still not trustworthy. The possible reason could be (1) the way information is produced, (2)carelessness or loaded with secret intentions, (3) in favour of their hidden goal, (4)not spending enough time, (5) limited topic vocabulary, (6) limited by technical barriers, (7)information that fits with your knowledge & beliefs, and (8) from a source that you think is trustworthy.
- Keywords:
- Research -- Methodology Information resources -- Evaluation
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Why do Housing Prices Go Sky high?".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Building and Real Estate
- Keywords:
- Real property Real estate business Housing -- Prices
- Resource Type:
- Video
-
Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
In the exercise, learner need to determine where is the best place to find these primary information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Humanities -- Research Information literacy
- Resource Type:
- Others
-
Others
In this game, you need to match the types of information sources with the corresponding information needs.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Social sciences -- Research Information literacy
- Resource Type:
- Others
-
Others
In this game, learners are required to put the information that can support the work in different research stages.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research -- Methodology Information literacy Information resources
- Resource Type:
- Others
-
Others
In this exercise, a team of students listed out a number of tasks that they have to complete when preparing the lesson plan. Which of the following task will be listed as the top priority on your to-do list? Will you start searching at this moment?
- Keywords:
- Lesson planning Teaching Information literacy
- Resource Type:
- Others
-
Video
An online lecture on the topic of "What is Microgravity? Discovering Interesting Phenomena in Microgravity".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Physics and Aeronautical and Aviation Engineering
- Keywords:
- Gravity Reduced gravity environments
- Resource Type:
- Video
-
Others
In this exercise, learners are required to rank the task in the order that reflects the usual practices.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Research
- Resource Type:
- Others
-
Others
In this exercise, please rank the task in the order that reflect your usual research practices.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Public health -- Research Medical care -- Research Medicine -- Research
- Resource Type:
- Others
-
Others
In this exercise, learners are require to order the tasks in a way that reflect the research usual practice.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Humanities -- Research -- Methodology Humanities -- Research
- Resource Type:
- Others
-
Others
In this slide, it introduces the six frames for informed learning, suggested by Prof. Christine Bruce, would help learners brainstorm about the research topic in all-rounded, comprehensive way. The six aspects of your research topic that you should brainstorm for are: (1) Content frame, (2) Competency frame, (3) Learning to learn frame, (4) Personal relevance frame, (5) Social impact frame, and (6) Relational frame.
- Keywords:
- Learning Information literacy
- Resource Type:
- Others
-
Others
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Wardrobe of Marie Antoinette - the last queen of France before French Revolution". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion
- Keywords:
- Marie Antoinette Queen consort of Louis XVI King of France 1755-1793 -- Clothing Fashion
- Resource Type:
- Video
-
Others
In this exercise, learners are required to distinguish the information belong to "primary sources" or "secondary sources". Primary information source are anything created at the time when the incident/event happened. They were created with the intention to record the incident/event. It could be a document, manuscript, autobiography, a recording, a diary, an artifact, and so on. Secondary information source is anything (e.g., documents, records, artifacts, objects, and so on) that discuss, relates, or refers another piece of information existing elsewhere.
- Keywords:
- Information resources Research -- Methodology Information literacy
- Resource Type:
- Others
-
Others
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
- Resource Type:
- Others