Search Constraints
Number of results to display per page
Results for:
Publisher
Open Textbook Library
Remove constraint Publisher: Open Textbook Library
« Previous |
1 - 10 of 749
|
Next »
Search Results
-
e-book
ePortfolio Performance Support Systems: Constructing, Presenting, and Assessing Portfolios addresses theories and practices advanced by some of the most innovative and active proponents of ePortfolios. Editors Katherine V. Wills and Rich Rice interweave twelve essays that address the ways in which ePortfolios can facilitate sustainable and measureable writing-related student development, assessment and accountability, learning and knowledge transfer, and principles related to universal design for learning, just-in-time support, interaction design, and usability testing.
- Subjects:
- English Language
- Keywords:
- English language -- Rhetoric -- Study teaching (Higher) Electronic portfolios in education Textbooks
- Resource Type:
- e-book
-
e-book
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Textbooks
- Resource Type:
- e-book
-
e-book
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Internet advertising Textbooks
- Resource Type:
- e-book
-
e-book
This text is meant to be used in any first year College Composition class or as a general guide to college writing. The book focuses on writing as a process, not a product. The goal is to help students discover their own writing process, tryin g out different methods and strategies to find what works best for them
- Subjects:
- English Language
- Keywords:
- Report writing Textbooks Authorship English language -- Rhetoric
- Resource Type:
- e-book
-
e-book
In Yoga Minds, Writing Bodies, Christy Wenger argues for the inclusion of Eastern-influenced contemplative education within writing studies. She observes that, although we have "embodied" writing education in general by discussing the rhetorics of racialized, gendered, and disabled bodies, we have done substantially less to address the particular bodies that occupy our classrooms. She proposes that we turn to contemplative education practices that engages student bodies through fusing a traditional curriculum with contemplative practices including yoga, meditation, and the martial arts. Drawing strength from the recent "quiet revolution" (Zajonc) of contemplative pedagogy within postsecondary education and a legacy of field interest attributable to James Moffett, this project draws on case studies of first-year college writers to present contemplative pedagogy as a means of teaching students mindfulness of their writing and learning in ways that promote the academic, rhetorical work accomplished in first-year composition classes while at the same time remaining committed to a larger scope of a writer's physical and emotional well-being.
- Subjects:
- English Language
- Keywords:
- English language--Composition exercises Textbooks
- Resource Type:
- e-book
-
e-book
This version of YAINTT has a particular emphasis on connections to cryptology. The cryptologic material appears in Chapter 4 and §§5.5 and 5.6, arising naturally (I hope) out of the ambient number theory. The main cryptologic applications – being the RSA cryptosystem, Diffie-Hellman key exchange, and the ElGamal cryptosystem – come out so naturally from considerations of Euler’s Theorem, primitive roots, and indices that it renders quite ironic G.H. Hardy’s assertion [Har05] of the purity and eternal inapplicability of number theory. Note, however, that once we broach the subject of these cryptologic algorithms, we take the time to make careful definitions for many cryptological concepts and to develop some related ideas of cryptology which have much more tenuous connections to the topic of number theory. This material therefore has something of a different flavor from the rest of the text – as is true of all scholarly work in cryptology (indeed, perhaps in all of computer science), which is clearly a discipline with a different culture from that of “pure”mathematics. Obviously, these sections could be skipped by an uninterested reader, or remixed away by an instructor for her own particular class approach.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Number theory Textbooks
- Resource Type:
- e-book
-
e-book
I intend this book to be, firstly, a introduction to calculus based on the hyperrealnumber system. In other words, I will use infinitesimal and infinite numbers freely. Just as most beginning calculus books provide no logical justification for the real number system, I will provide none for the hyperreals. The reader interested in questions of foundations should consult books such asAbraham Robinson's Non-standard Analysis or Robert Goldblatt's Lectures onthe Hyperreals. Secondly, I have aimed the text primarily at readers who already have somefamiliarity with calculus. Although the book does not explicitly assume any prerequisites beyond basic algebra and trigonometry, in practice the pace istoo fast for most of those without some acquaintance with the basic notions of calculus.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Calculus Textbooks
- Resource Type:
- e-book
-
e-book
Writing the Nation: A Concise Guide to American Literature 1865 to Present is a text that surveys key literary movements and the American authors associated with the movement. Topics include late romanticism, realism, naturalism, modernism, and modern literature.
- Subjects:
- Area Studies and English Literature
- Keywords:
- Criticism interpretation etc. American literature Textbooks
- Resource Type:
- e-book
-
e-book
The editors of Writing in Knowledge Societies provide a thoughtful, carefully constructed collection that addresses the vital roles rhetoric and writing play as knowledge-making practices in diverse knowledge-intensive settings. The essays in this book examine the multiple, subtle, yet consequential ways in which writing is epistemic, articulating the central role of writing in creating, shaping, sharing, and contesting knowledge in a range of human activities in workplaces, civic settings, and higher education. Writing in Knowledge Societies helps us conceptualize the ways in which rhetoric and writing work to organize, (re-)produce, undermine, dominate, marginalize, or contest knowledge-making practices in diverse settings, showing the many ways in which rhetoric and writing operate in knowledge-intensive organizations and societies.
- Subjects:
- English Language and Language and Languages
- Keywords:
- Rhetoric -- Research Textbooks English language -- Rhetoric
- Resource Type:
- e-book
-
e-book
Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise and effective examples that are immediately reinforced with exercises and opportunities to demonstrate, and reinforce, learning. Each chapter allows your students to demonstrate mastery of the principles of quality writing. With its incremental approach, it can address a range of writing levels and abilities, helping each student in your course prepare for their next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem-solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-to-understand basis for discussion and exploration. This will put your students at ease, and allow for greater absorption of the material. Tips for effective writing are included in every chapter, as well. Thought-provoking scenarios provide challenges and opportunities for collaboration and interaction. These exercises are especially helpful if you incorporate group work in your course. Clear exercises teach sentence and paragraph writing skills that lead to common English composition and research essays. Features: Exercises are integrated in each segment. Each concept is immediately reinforced as soon as it is introduced to keep students on track. Exercises are designed to facilitate interaction and collaboration. This allows for peer-peer engagement, development of interpersonal skills, and promotion of critical thinking skills. Exercises that involve self-editing and collaborative writing are featured. This feature develops and promotes student interest in the areas and content. There are clear internal summaries and effective displays of information. This contributes to ease of access to information and increases the ability of your students to locate desired content. Rule explanations are simplified with clear, relevant, and theme-based examples. This feature provides context that will facilitate learning and increase knowledge retention. There is an obvious structure to the chapter and segment level. This allows for easy adaptation to your existing and changing course needs or assessment outcomes.
- Subjects:
- English Language
- Keywords:
- Report writing Textbooks English language -- Rhetoric
- Resource Type:
- e-book