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e-book
Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise and effective examples that are immediately reinforced with exercises and opportunities to demonstrate, and reinforce, learning. Each chapter allows your students to demonstrate mastery of the principles of quality writing. With its incremental approach, it can address a range of writing levels and abilities, helping each student in your course prepare for their next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem-solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-to-understand basis for discussion and exploration. This will put your students at ease, and allow for greater absorption of the material. Tips for effective writing are included in every chapter, as well. Thought-provoking scenarios provide challenges and opportunities for collaboration and interaction. These exercises are especially helpful if you incorporate group work in your course. Clear exercises teach sentence and paragraph writing skills that lead to common English composition and research essays. Features: Exercises are integrated in each segment. Each concept is immediately reinforced as soon as it is introduced to keep students on track. Exercises are designed to facilitate interaction and collaboration. This allows for peer-peer engagement, development of interpersonal skills, and promotion of critical thinking skills. Exercises that involve self-editing and collaborative writing are featured. This feature develops and promotes student interest in the areas and content. There are clear internal summaries and effective displays of information. This contributes to ease of access to information and increases the ability of your students to locate desired content. Rule explanations are simplified with clear, relevant, and theme-based examples. This feature provides context that will facilitate learning and increase knowledge retention. There is an obvious structure to the chapter and segment level. This allows for easy adaptation to your existing and changing course needs or assessment outcomes.
- Subjects:
- English Language
- Keywords:
- Report writing Textbooks English language -- Rhetoric
- Resource Type:
- e-book
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e-book
World Regional Geography: People, Places and Globalization is designed for students to experience and study as much of the world as possible within a limited amount of time. It gives students the fundamental concepts and the latest data regarding world places in a concise, easy-to-read format. This World Regional Geography textbook focuses on the primary issues that have created our cultural and societal structures, and presents them within a framework for global understanding. A pattern of development is outlined from the imprint that European colonialism had on culture to the impact that giant retail corporations like Wal-Mart have on consumerism. Within this framework, the textbook takes a regional approach to globalization and world geography, as each chapter focuses on one subject or region. The first unit covers the basic concepts of location, the environment, and global economic dynamics. Then, these basic concepts, theories, and principles are presented for each region on a chapter-by-chapter basis. The basic concepts are covered using real world examples to provide purpose and relevance for the students. And each lesson begins with learning objectives and ends with key takeaways to stimulate critical thinking about each topic or region. Basic spatial concepts are also tracked throughout the text to connect ideas and apply concepts to every region of the world. Special sections on relevant topics are also distributed throughout the book. With each chapter focused on one region, the textbook provides professors with some course management and flexibility. The text is also brief enough to provide additional flexibility if professors want to include specialized information from outside sources. World Regional Geography: People, Places and Globalization provides students with a working knowledge of world geography in an easy-to-read format. Basic geographic concepts of world places are presented in concise chapters, and each chapter provides a foundational framework for understanding the development patterns of world regions. See for yourself and take a look at the book today!
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e-book
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
- Subjects:
- Communication
- Keywords:
- Hbooks manuals etc. Mass media Social media Textbooks
- Resource Type:
- e-book
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e-book
The Changing Story gives you assignments, resources, and examples to use in your teaching and learning. It will also help you think of ways digital stories can be used in your teaching, and help students harness the power of visual storytelling.
- Subjects:
- English Language
- Keywords:
- Computers literacy Language arts -- Computer-assisted instruction Educational technology Textbooks
- Resource Type:
- e-book
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e-book
Stand up, Speak out: The Practice and Ethics of Public Speakingfeatures two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that setsStand up, Speak out: The Practice and Ethics of Public Speakingapart from the other texts in this market.
- Subjects:
- Communication
- Keywords:
- Communication -- Moral ethical aspects Public speaking Textbooks
- Resource Type:
- e-book
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e-book
The founders of sociology in the United States wanted to make a difference. A central aim of the sociologists of the Chicago school was to use sociological knowledge to achieve social reform. A related aim of sociologists like Jane Addams, W.E.B. DuBois, and Ida B. Wells-Barnett and others since was to use sociological knowledge to understand and alleviate gender, racial, and class inequality. It is no accident that many sociology instructors and students are first drawn to sociology because they want to learn a body of knowledge that could help them make a difference in the world at large. Sociology: Understanding and Changing the Social World is designed for this audience. It presents a sociological understanding of society but also a sociological perspective on how to change society, while maintaining the structure and contents of the best mainstream texts. Several pedagogical features of the book convey the sociological perspective and change theme: Almost every chapter begins with a Social Issues in the News story from recent media coverage that recounts an event related to the chapter's topic and proceeds with thought-provoking discussion about the social issue related to the event. Additional discussion elsewhere in the chapter helps students understand the basis for this issue and related issues. This dual treatment of the news story will help students appreciate the relevance of sociology for newsworthy events and issues. Three types of boxes in almost every chapter reflect the U.S. founders' emphasis on sociology and social justice. The first box, Sociology Making a Difference, discusses a social issue related to the chapter's topic and shows how sociological insights and findings have been used, or could be used, to address the issue and achieve social reform. The second box, Learning from Other Societies, discusses the experience in another nation(s) regarding a social issue related to the chapter; this box helps students appreciate what has worked and not worked in other nations regarding the issue and thus better understand how social reform might be achieved in the United States. The third box, What Sociology Suggests, summarizes social policies grounded in sociological theory and research that hold strong potential for addressing issues discussed in the chapter. In addition, many chapters contain tables called Theory Snapshots. These tables provide a quick reference tool for students to understand the varying theoretical approaches to the sociological topic that the chapter is discussing. Finally, almost every chapter ends with a Using Sociology vignette that presents a hypothetical scenario concerning an issue or topic from the chapter and asks students to use the chapter's material in a decision-making role involving social change. These vignettes help students connect the chapter's discussion with real-life situations and, in turn, to better appreciate the relevance of sociological knowledge for social reform. Drawing on these features and other discussion throughout the book, a brief and unique final chapter, "Conclusion: Understanding and Changing the Social World,"sums up what students have learned about society and themselves and reviews the relevance of sociology for achieving social change. Sociology: Understanding and Changing the Social World makes sociology relevant for today's students by balancing traditional coverage with a fresh approach that ironically takes them back to sociology's American roots in the use of sociological knowledge for social reform.
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e-book
Social Problems: Continuity and Change is a realistic but motivating look at the many issues that are facing our society today. As this book's subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them. It is easy for students to read a social problems textbook and come away feeling frustrated by the enormity of the many social problems facing us today. Social Problems: Continuity and Change certainly does not minimize the persistence of social problems, but neither does it overlook the possibilities for change offered by social research and by the activities of everyday citizens working to make a difference. Readers the book will find many examples of how social problems have been improved and of strategies that hold great potential for solving them today and in the future. You will find several pedagogical features help to convey the “continuity and change” theme of this text and the service sociology vision in which it is grounded: Each chapter begins with a “Social Problems in the News” story related to the social problem discussed in that chapter. These stories provide an interesting starting point for the chapter's discussion and show its relevance for real-life issues. Three types of boxes in each chapter provide examples of how social problems have been changed and can be changed. In no particular order, A first box, “Applying Social Research,” discusses how the findings from sociological and other social science research have either contributed to public policy related to the chapter's social problem or have the potential of doing so. A second box, “Lessons from Other Nations,” discusses how another nation or nations have successfully addressed the social problem of that chapter. A third box, “People Making a Difference,” discusses efforts by individuals, non-profit organizations or social change groups, or social movements relating to the chapter's social problem. Students will see many examples in this box of how ordinary people can indeed make a difference. A fourth box in each chapter, “Children and Our Future,” examines how the social problem discussed in that chapter particularly affects children, and it outlines the problem's repercussions for their lives as adolescents and adults. This box reinforces for students the impact of social problems on children and the importance of addressing these problems for their well-being as well as for the nation's well-being.Each chapter ends with a “Using What You Know” feature that presents students with a scenario involving the social problem from the chapter and that puts them in a decision-making role. This feature helps connect the chapter's theoretical discussion with potential real-life situations. Each chapter also ends with a “What You Can Do” feature that suggests several activities, strategies, or other efforts that students might undertake to learn more about and/or to address the social problem examined in the chapter. Like other aspects of the book, this feature helps counter “doom and gloom” feelings that little can be done about social problems. Other pedagogical features in each chapter include Learning Objectives at the beginning of a major section that highlight key topics to be learned; Key Takeaways at the end of a major section that highlight important points that were discussed in the section; For Your Review questions, also at the end of a major section, that have students think critically about that section's discussion; and a Summary that reviews the major points made in the chapter. The founders of American sociology a century or more ago in cities like Atlanta and Chicago wanted to reduce social inequality, to improve the lives of people of color, and more generally to find solutions to the most vexing social problems of their times. A former president of the Society for the Study of Social Problems, A. Javier Treviño, has used the term service sociology to characterize their vision of their new discipline. Social Problems: Continuity and Change is grounded in this vision by offering a sociological understanding of today's social problems and of possible solutions to these problems.
- Subjects:
- Sociology
- Keywords:
- Social change Social problems Textbooks
- Resource Type:
- e-book
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e-book
Quantitative Ecology introduces and discusses the principles of ecology from populations to ecosystems including human populations, disease, exotic organisms, habitat fragmentation, biodiversity and global dynamics. The book also reformulates and unifies ecological equations making them more accessible to the reader and easier to teach.
- Subjects:
- Biology
- Keywords:
- Ecology -- Mathematics Textbooks
- Resource Type:
- e-book
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e-book
In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management and an expert in writing instructional textbooks and using technology for communicating online to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment. Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.
- Subjects:
- Management
- Keywords:
- Time management Textbooks Project management
- Resource Type:
- e-book
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e-book
Have you ever had trouble teaching the various topics of social psychology and fitting them together to form a coherent field? Unnamed Author felt like he was presenting a laundry list of ideas, research studies, and phenomena, rather than an integrated set of principles and knowledge. He wondered how his students could be expected to remember and understand the many phenomena that social psychologists study? How could they tell what was most important? It was then that he realized a fresh approach to a Social Psychology textbook was needed to structure and integrate student learning; thus, Principles of Social Psychology was born. This textbook is based on a critical thinking approach, and its aim is to get students thinking actively and conceptually – with a greater focus on the forest than the trees. Yes, there are right and wrong answers, but the answers are not the only thing. What is perhaps even more important is how students get to the answers – the thinking process itself. To help students better grasp the big picture of social psychology, and to provide you with a theme that you can use to organize your lectures, Unnamed Author's text has a consistent pedagogy across the chapters. The presentation is organized around two underlying principles that are essential to social psychology: Person and Situation (the classic treatment)The ABCs of social psychology (Affect, Behavior, and Cognition) The author believes these dimensions are fundamental, that they are extremely heuristic, and that they are what he hopes your students (and his) will learn and remember. You may find that this organization represents a more explicit representation of what you're already doing in your lectures. Although the pedagogy is consistent, it is not constraining. You can and will use these dimensions more in some lectures than in others, and you will find them more useful for some topics than others. But they will always work for you when you are ready for them. Perhaps most important, a focus on these dimensions helps us bridge the gap between the textbook, the real-life experiences of our students, and our class presentations. It is almost impossible to can't cover every phenomenon in your lectures – you can naturally let the textbook fill in the details. The goal of Principles of Social Psychology is to allow you to rest assured that the text has provided your students with the foundations– the fundamental language of social psychology – from which you can build as you see fit. And when you turn to ask students to apply their learning to real life, you can know that they will be doing this as social psychologists do – using a basic underlying framework. A note about the organization of this text: it moves systematically from lower to higher levels of analysis – a method that makes sense to students. On the other hand, Unnamed Author insists, the chapter order should not constrain you – choose a different order if you wish. Chapter 1 presents an introduction to social psychology and the research methods in social psychology, Chapter 2 presents the fundamental principles of social cognition, and Chapter 3 focuses on social affect. The remainder of the text is organized around three levels of analysis, moving systematically from the individual level (Chapters 4-6), to the level of social interaction (Chapters 7-10) to the group and cultural level (Chapters 11-13). Rather than relying on “modules” or “appendices” of applied materials, this text integrates applied concepts into the text itself. This approach is consistent with the underlying theme that if students learn to think like social psychologists they will easily and naturally apply that knowledge to any and all applications. The following applications are woven throughout the text: Business and Consumer behavior Environment Health Law It is the "thinking like a social psychologist" theme, structured approach and new pedagogy (like research foci and Social Psychology in the Public Interest), that will make teaching and learning Social Psychology from this textbook an even more exciting and rewarding endeavor.
- Subjects:
- Psychology
- Keywords:
- Social psychology Psychology Textbooks
- Resource Type:
- e-book
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