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MOOC
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MOOC
The course describes the theoretical underpinnings of USR. It showcases some effective practices and activities carried out in institutions around the world. The course also promotes understanding of the USR concept, its implications, impacts, evaluation, possible implementation methods, and replicability. In doing so, it contributes to the expansion and consolidation of the USR movement. It provides a knowledge base for designing, planning, implementing, and evaluating programs from the fundamentals of USR and some existing good practices.
No prior knowledge is required to join the course. This course is for you especially if you are an administrator, a professor, or a professional staff member interested in learning new creative ways from the experts' at the universities to address the needs of society including SDGs (Sustainable Development Goals). If you are a government official or a foundation representative seeking ways to strengthen higher education, this course will help you explore future opportunities and directions.
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MOOC
Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. In the hospitality industry, the world of digital marketing is opening doors no one knew existed and driving customer engagement, feedback, and endorsements faster than ever. Whether you are a marketing professional or have found yourself taking on the marketing responsibility for your organization, this certificate program will prepare you to apply fundamental hospitality marketing concepts and principles, focused on the world of digital marketing, in your organization. In this program, you will investigate the current status of your marketing strategy; assess the different levers that can be adjusted to drive revenue and react to demand; and develop a diverse collection of digital marketing strategies to apply, monitor, and evaluate. Through best practices and industry case studies, you will contextualize these concepts and lay a solid foundation for applying them to your workplace.
- Course related:
- HTM2304 Marketing in Hospitality and Tourism and HTM4324 Customer Relationship Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management
- Resource Type:
- MOOC
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MOOC
This course aims to introduce you to the concept of Service-Learning, and to equip you with the basic knowledge, attitudes and skills required for planning and implementing a Service-Learning project effectively. It consists of an Introduction, 4 instructional units, and an End-of-Course Test. You will be awarded a Certificate of Completion upon successfully completing all the requirements of the course.
- Course related:
- APSS2S09 Service Leadership through Serving Children and Families with Special Needs
- Keywords:
- Service learning
- Resource Type:
- MOOC
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MOOC
Responsive cities define the future of urbanization. They evolve from smart cities, with a fundamental difference: The citizens move from the center of attention to the center of action. Responsive citizens use smart technology to contribute to planning, design and management of their cities. Responsive cities are about bringing cities back to their citizens. Responsive cities change the way the technology of a smart city is used. The first Smart Cities were technology driven and they produced large amounts of data from fixed or centrally controlled sensors. But by now, the citizens and their mobile phones have taken the leading role in direct data generation. Rather than using data that are centrally collected and stored, you will see platforms on which the citizens place the data and the information they decide to share. With this, your own responsibility becomes a foundation of a Responsive City. Cities evolve from being smart to being responsive. To demonstrate the potential of Responsive Cities, this course will define the concept of Citizen Design Science, a combination of Citizen Design, Citizen Science and Design Science. Experts, citizens and scientists participate in Citizen Design Science. This approach is still in an early stage of development, but with the Responsive Cities Massive Open Online Course, you will be ahead in exploring and defining its possibilities. ‘Responsive cities’ is the fourth edition of the ‘Future Cities’ series on urban MOOCs. The ‘Future Cities’ series is the first and complete series of urban courses dealing with the design, management and transformation of cities for their sustainable and resilient future. With every edition, the series becomes more interactive. It increasingly empowers citizens around the world to become part of the development of their own cities, especially in those places where this knowledge is needed most. Therefore, the course is inclusive for every individual interested in the planning, construction, redevelopment and management of future cities. The course is open to anyone regardless of background, skills, knowledge, or age.
- Subjects:
- Building Services Engineering and Building and Real Estate
- Keywords:
- Smart cities Sustainable development Cities towns -- Effect of technological innovations on City planning
- Resource Type:
- MOOC