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Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Choosing color combinations for logos is an important job as color can affect emotions and behaviors. We’ve all felt uncertain at times when designing a brand and not being able to decide what to choose. This article helps you understand how to effectively use color for a logo.
- Subjects:
- Interactive and Digital Media and Design Elements
- Keywords:
- Color in design Signs symbols -- Design Icons (Computer graphics) Logos (Symbols) -- Design
- Resource Type:
- Others
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Others
In this slide, there could be as many as 12 types of biases that information user could fall victim when dealing with information.
- Keywords:
- Fallacies (Logic) Cognition Selectivity (Psychology)
- Resource Type:
- Others
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Others
In our free type descriptions you’ll learn what really drives, inspires, and worries different personality types, helping you build more meaningful relationships.
- Course related:
- MM517 Human Resource development
- Subjects:
- Psychology
- Keywords:
- Typology (Psychology) Myers-Briggs Type Indicator
- Resource Type:
- Others
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Others
Typography has so many variable options. Our jobs as designers don’t end at choosing a single font. We also have to decide all the smaller details that can cause a big impact on our design project. In this article, learn more about how to avoid bad web typography.
- Subjects:
- Typography and Design Elements
- Keywords:
- Type type-founding Web sites -- Design Graphic design (Typography)
- Resource Type:
- Others
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Others
3D4Medical is credited with transforming medical learning and practice around the world with its proprietary and ground-breaking 3D medical technology. This technology disrupts traditional methods of education by providing revolutionary applications that allow the educator, student, healthcare professional and patient to explore and experience medical education like never before, putting high-quality accessible 3D anatomical information at their fingertips. 3D4Medical has received many prestigious Apple awards, including a Design and Innovation Award, ‘Best of 2015’ and ‘Best of 2016’ and has featured on stage at both Apple and Microsoft Keynotes. 3D4Medical has also received the US-Ireland Research Innovation Award. 3D4Medical’s flagship platform, Complete Anatomy, is the world’s most advanced anatomy platform. In 2019, it achieved over 1.2 million registered users, and across its suite of apps 3D4Medical has had over 25 million downloads and regularly claims the title of #1 medical app on the app stores of Apple, Microsoft and Google in 160 countries. In 2019, 3D4Medical’s SaaS-based subscription business has grown with over 100K annual subscribers.
- Course related:
- RS2040 Functional Anatomy
- Subjects:
- Health Sciences
- Keywords:
- Human physiology -- Computer simulation Human anatomy
- Resource Type:
- Others
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Others
The creation of mobile applications grows daily. To design a good application, there are several rules to take into consideration that are different from desktop applications. Follow these rules before you get started on your next project.
- Subjects:
- Interactive and Digital Media
- Keywords:
- Mobile computing User interfaces (Computer systems)
- Resource Type:
- Others
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Others
The way you put ideas together reflect your level of understanding about the issue you have inquired in your research, which, is what your professor looks for when she/he assess your work. In this slide, it introduces 5 level of research output and note the differences between different sentences, and the depth of idea you could get.
- Keywords:
- Research -- Methodology Report writing Academic writing
- Resource Type:
- Others
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Others
Learners read how each of the steps in 5S can be used to organize an office.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
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Others
Color theory for web design is just as important as for print design. We all get very excited about color palettes and tend to use one too many color combinations. This article outlines a few tips on how to successfully use color in web design.
- Subjects:
- Design Elements
- Keywords:
- Layout (Printing) Graphic design (Typography)
- Resource Type:
- Others
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Others
We put together a glossary of terms that every designer should know. No matter what stage of your career you are in, this article is important to refresh your memory.
- Subjects:
- Design Elements
- Keywords:
- Design Terminology
- Resource Type:
- Others
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Others
If you’re struggling with usability issues in your design process, this article can help you move in the right direction. This article outlines eight design principles that are applicable to most user interfaces.
- Subjects:
- Interactive and Digital Media
- Keywords:
- Human-computer interaction Web-based user interfaces User interfaces (Computer systems)
- Resource Type:
- Others