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Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Choosing color combinations for logos is an important job as color can affect emotions and behaviors. We’ve all felt uncertain at times when designing a brand and not being able to decide what to choose. This article helps you understand how to effectively use color for a logo.
- Subjects:
- Interactive and Digital Media and Design Elements
- Keywords:
- Color in design Signs symbols -- Design Icons (Computer graphics) Logos (Symbols) -- Design
- Resource Type:
- Others
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Others
You can’t write a CV without including skills. They give the hiring manager proof that you have the necessary qualifications to do the job. But you can’t just throw in a randomly selected list of skills and hope for the best.
There are many different skills for a CV but deciding exactly which ones to include can make even the most experienced candidate throw up their hands in despair. But we’re going to break it all down so you can see what the main types of skills are, check lists of useful examples and learn exactly how to include them on your CV.
Create an effective CV in minutes. Choose a professional CV template and fill in every section of your CV in a flash using ready-made content and expert tips.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Listing skills on your resume is fairly easy. Listing the right skills in the right way is a little bit trickier. Are you mentioning the right skills for the job, or are you boring the HR manager with irrelevant information? The hiring manager for the software development team couldn’t care less about your expertise in marketing. What they’re dying to know, though, is your skill level in Python and how you get along with the team. In this guide, we’re going to walk you through the process of putting skills on your resume from start to finish. We’ll explain how to identify the right skills and how to list them in a way that catches the hiring manager’s attention!
Here’s what you’re going to learn:- Hard Skills Vs Soft Skills - What’s the Difference?
- Why Should You List Your Skills on a Resume?
- 8 Best Skills to Put on a Resume
- How to List Skills on a Resume
- 120+ Skills to Put on Your Resume (For 10+ Fields)
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
In this slide, there could be as many as 12 types of biases that information user could fall victim when dealing with information.
- Keywords:
- Fallacies (Logic) Cognition Selectivity (Psychology)
- Resource Type:
- Others
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Others
Thought that creating a resume in Word format is passé? Not if you use one of the top Word resume templates. The best part is that they're free. So come along!
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
In our free type descriptions you’ll learn what really drives, inspires, and worries different personality types, helping you build more meaningful relationships.
- Course related:
- MM517 Human Resource development
- Subjects:
- Psychology
- Keywords:
- Typology (Psychology) Myers-Briggs Type Indicator
- Resource Type:
- Others
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Others
Action words on your resume are vital. I once worked at a bagel shop in college. Instead of saying that I “advertised” our toasted bagels on campus, I wrote on my resume that I “spearheaded a bagel marketing campaign.” The recruiter knew it was a super basic job, but was impressed by my effectiveness. Yes, it is important what you say on your resume, but that’s just 50% of the process. The other part of it is how you say it. Using action words on your resume is key. In this guide, we will look at 200+ examples of action words to use on your resume in order to best highlight your experience and stand out.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
The skills you list on your resume help prove to employers you’re qualified for the job you’ve applied for, and are often a deciding factor for whether or not you get an interview.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Exceed your competition with our student resume examples! These student resume samples are completely customizable and show you what to include in your resume to land the job.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
How you format your resume matters. When reviewing your resume, the first thing hiring managers notice is how your resume looks, not what it contains.And if the first thing they see is a messy, cluttered, crowded resume, chances are you won’t make a great first impression.So, this begs the question: what are the best resume formats, and which one should YOU use?
That’s exactly what we’re here to explain! In this article, we’re going to cover:- Resume Formatting Guidelines
- 5+ Resume Templates (You Can Steal)
- 3 Main Resume Formats (With Examples)
- Resume Format Pros and Cons
- How to Choose a Resume Format
- 7 Other Resume Resources
Let’s dive right in!
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Typography has so many variable options. Our jobs as designers don’t end at choosing a single font. We also have to decide all the smaller details that can cause a big impact on our design project. In this article, learn more about how to avoid bad web typography.
- Subjects:
- Typography and Design Elements
- Keywords:
- Type type-founding Web sites -- Design Graphic design (Typography)
- Resource Type:
- Others