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Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Target marketing Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Li Yongxing, who provided information and insights for this video. This case discusses precision marketing theory and new media platforms to reach and engage target audiences effectively. The key elements include data-driven target audience positioning, innovative content creation, multi-channel promotion, and user interaction to drive brand awareness, audience coverage, travel intent, and social media influence. The plan acknowledges potential challenges around content homogeneity and low user engagement and proposes to address these through continuous innovation, engagement improvement, and data-driven strategy adjustments.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝李永興為本視頻提供信息和見解。本案例討論了精準營銷理論和新媒體平臺如何有效觸達和吸引目標受眾。關鍵要素包括數據驅動的目標受眾定位、創新內容創作、多渠道推廣和用戶互動,以提高品牌知名度、受眾覆蓋率、旅遊意向和社交媒體影響力。該計劃承認內容同質化和用戶參與度低的潛在挑戰,並建議通過持續創新、參與度改進和數據驅動的戰略調整來解決這些問題。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Culture tourism
- Resource Type:
- Others
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Others
Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Choosing color combinations for logos is an important job as color can affect emotions and behaviors. We’ve all felt uncertain at times when designing a brand and not being able to decide what to choose. This article helps you understand how to effectively use color for a logo.
- Subjects:
- Interactive and Digital Media and Design Elements
- Keywords:
- Color in design Signs symbols -- Design Icons (Computer graphics) Logos (Symbols) -- Design
- Resource Type:
- Others
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Others
You can’t write a CV without including skills. They give the hiring manager proof that you have the necessary qualifications to do the job. But you can’t just throw in a randomly selected list of skills and hope for the best.
There are many different skills for a CV but deciding exactly which ones to include can make even the most experienced candidate throw up their hands in despair. But we’re going to break it all down so you can see what the main types of skills are, check lists of useful examples and learn exactly how to include them on your CV.
Create an effective CV in minutes. Choose a professional CV template and fill in every section of your CV in a flash using ready-made content and expert tips.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Listing skills on your resume is fairly easy. Listing the right skills in the right way is a little bit trickier. Are you mentioning the right skills for the job, or are you boring the HR manager with irrelevant information? The hiring manager for the software development team couldn’t care less about your expertise in marketing. What they’re dying to know, though, is your skill level in Python and how you get along with the team. In this guide, we’re going to walk you through the process of putting skills on your resume from start to finish. We’ll explain how to identify the right skills and how to list them in a way that catches the hiring manager’s attention!
Here’s what you’re going to learn:- Hard Skills Vs Soft Skills - What’s the Difference?
- Why Should You List Your Skills on a Resume?
- 8 Best Skills to Put on a Resume
- How to List Skills on a Resume
- 120+ Skills to Put on Your Resume (For 10+ Fields)
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
In this slide, there could be as many as 12 types of biases that information user could fall victim when dealing with information.
- Keywords:
- Fallacies (Logic) Cognition Selectivity (Psychology)
- Resource Type:
- Others
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Others
Thought that creating a resume in Word format is passé? Not if you use one of the top Word resume templates. The best part is that they're free. So come along!
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
In our free type descriptions you’ll learn what really drives, inspires, and worries different personality types, helping you build more meaningful relationships.
- Course related:
- MM517 Human Resource development
- Subjects:
- Psychology
- Keywords:
- Typology (Psychology) Myers-Briggs Type Indicator
- Resource Type:
- Others
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Others
Action words on your resume are vital. I once worked at a bagel shop in college. Instead of saying that I “advertised” our toasted bagels on campus, I wrote on my resume that I “spearheaded a bagel marketing campaign.” The recruiter knew it was a super basic job, but was impressed by my effectiveness. Yes, it is important what you say on your resume, but that’s just 50% of the process. The other part of it is how you say it. Using action words on your resume is key. In this guide, we will look at 200+ examples of action words to use on your resume in order to best highlight your experience and stand out.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
The skills you list on your resume help prove to employers you’re qualified for the job you’ve applied for, and are often a deciding factor for whether or not you get an interview.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Tang Xiaodan, who provided information and insights for this video. This case discusses a 2017 crowdfunding project for a glamping (glamorous camping) experience in Murren. The project aimed to build a community of like-minded individuals who wanted to escape the city and experience rural life. The marketing strategy involved emotional appeals, social media, and partner selection to attract investors and create a sense of shared values and resources. The crowdfunding was successful, establishing a unique homestay and camping brand with a strong community culture.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝唐曉丹為本視頻提供信息和見解。本案例討論了 2017 年在瑞士穆倫進行的豪華露營(迷人露營)體驗的眾籌專案。該專案旨在建立一個由志同道合的人組成的社區,他們想要逃離城市,體驗鄉村生活。行銷策略涉及使用情感訴求、社交媒體和合作夥伴選擇來吸引投資者並營造共享價值和資源的意識。眾籌成功,建立了一個具有濃厚社區文化的獨特寄宿家庭和露營品牌。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Camp sites facilities etc. Crowd funding Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Exceed your competition with our student resume examples! These student resume samples are completely customizable and show you what to include in your resume to land the job.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
How you format your resume matters. When reviewing your resume, the first thing hiring managers notice is how your resume looks, not what it contains.And if the first thing they see is a messy, cluttered, crowded resume, chances are you won’t make a great first impression.So, this begs the question: what are the best resume formats, and which one should YOU use?
That’s exactly what we’re here to explain! In this article, we’re going to cover:- Resume Formatting Guidelines
- 5+ Resume Templates (You Can Steal)
- 3 Main Resume Formats (With Examples)
- Resume Format Pros and Cons
- How to Choose a Resume Format
- 7 Other Resume Resources
Let’s dive right in!
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Typography has so many variable options. Our jobs as designers don’t end at choosing a single font. We also have to decide all the smaller details that can cause a big impact on our design project. In this article, learn more about how to avoid bad web typography.
- Subjects:
- Typography and Design Elements
- Keywords:
- Type type-founding Web sites -- Design Graphic design (Typography)
- Resource Type:
- Others
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Others
The number of applicants for each role is increasing. Competition is fierce. The only way you have of standing out from that massive pile of applications on the recruiter’s desk is to craft a perfectly written CV. And we’re here to help you do just that.
This collection of CV tips and advice covers everything you need to get the edge in a competitive job market. You’ll get easy to action CV writing tips, advice on layout and CV formatting tips. In short, everything you need for job-seeking success.
Create an effective CV in minutes. Choose a professional CV template and fill in every section of your CV in a flash using ready-made content and expert tips.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Looking for killer cover letter templates to take your job search to another level? Search no more. The best free cover letter templates are a few scrolls away from you.
In this guide:- A selection of 25+ free cover letter templates from several online resources.
- Instructions on how to use these templates and where you can find more.
- Pros and cons of using cover letter templates from each of these sources.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
Learn how to make a great resume by taking inspiration from professional resume examples written by other people with a similar background as you.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
Get ready to land that dream job! Our resume-writing tips will help you prime your resume for recruiters and get you that coveted interview. Learn top industry pointers for your resume’s key sections, formatting, keywords and more.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- Others
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Others
The creation of mobile applications grows daily. To design a good application, there are several rules to take into consideration that are different from desktop applications. Follow these rules before you get started on your next project.
- Subjects:
- Interactive and Digital Media
- Keywords:
- Mobile computing User interfaces (Computer systems)
- Resource Type:
- Others
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Others
The way you put ideas together reflect your level of understanding about the issue you have inquired in your research, which, is what your professor looks for when she/he assess your work. In this slide, it introduces 5 level of research output and note the differences between different sentences, and the depth of idea you could get.
- Keywords:
- Research -- Methodology Report writing Academic writing
- Resource Type:
- Others
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Others
Learners read how each of the steps in 5S can be used to organize an office.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
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Others
Color theory for web design is just as important as for print design. We all get very excited about color palettes and tend to use one too many color combinations. This article outlines a few tips on how to successfully use color in web design.
- Subjects:
- Design Elements
- Keywords:
- Layout (Printing) Graphic design (Typography)
- Resource Type:
- Others
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Others
Have you ever thought of yourself as a problem solver? I’m guessing not. But in reality, we are constantly solving problems. And the better our problem solving skills are, the easier our lives are.
Every day, you’ll be faced with at least one problem to solve. But it gets easier when you realize that problems are simply choices. There’s nothing ‘scary’ about them other than having to make a decision.
No matter what job you’re in, where you live, who your partner is, how many friends you have, you will be judged on your ability to solve problems. Because problems equal hassles for everyone concerned. And people don’t like hassle. So the more problems you can solve, the less hassle all-round, the happier people are with you. Everyone wins.
- Keywords:
- Decision making Problem solving
- Resource Type:
- Others
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Others
We put together a glossary of terms that every designer should know. No matter what stage of your career you are in, this article is important to refresh your memory.
- Subjects:
- Design Elements
- Keywords:
- Design Terminology
- Resource Type:
- Others
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Others
Browse through dozens of professional cover letter examples for a job application. Our professional cover letter samples will give you direct insight into how other professionals market their best accomplishments and skills to make lasting impressions with recruiters.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
If you’re struggling with usability issues in your design process, this article can help you move in the right direction. This article outlines eight design principles that are applicable to most user interfaces.
- Subjects:
- Interactive and Digital Media
- Keywords:
- Human-computer interaction Web-based user interfaces User interfaces (Computer systems)
- Resource Type:
- Others
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Others
Your cover letter is a strong tool at your disposal during your job search. It often determines whether employers review or reject your resume. To keep your document out of the trash, use relevant cover letter samples and avoid common mistakes such as detailing every prior position in your career. How do you avoid such a mistake? How do you make your document more impressive than other candidates’ cover letters?
Consider including volunteer work in your letter. In some cases, it is not a good idea to mention this information, but often it improves your chances of standing out as a remarkable applicant. Use the following tips to learn how to use this type of experience to enhance your document.
- Keywords:
- Applications for positions Job hunting Cover letters
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This work introduces a handwritten Manipuri Meetei-Mayek character dataset which consists of more than 5000 data samples which were collected from a diverse population group that belongs to different age groups (from 4 years to 60 years), genders, educational backgrounds, occupations, communities from three different districts of Manipur, India (Imphal East District, Thoubal District and Kangpokpi District) during March and April 2019.
- Subjects:
- Computing, Data Science and Artificial Intelligence
- Keywords:
- Optical pattern recognition
- Resource Type:
- Others
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Others
In this animated object, students examine the role that the solubility of water plays in various biological functions.
- Subjects:
- Chemistry
- Keywords:
- Water chemistry
- Resource Type:
- Others
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Others
Display fonts are essential if you're looking to create a certain atmosphere and feeling in your design. In this article, get familiar with the history of display fonts and how they came to be so popular.
- Subjects:
- Typography and Design Elements
- Keywords:
- Type type-founding History Graphic design (Typography)
- Resource Type:
- Others
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Others
Typography has a fascinating history and it’s come a long way to become what it is today. Learn the history of type starting from the earliest engravings, the printing press revolution, its impact in the Midcentury Modernism, and all through to today.
- Subjects:
- Typography and Design Elements
- Keywords:
- Type type-founding History
- Resource Type:
- Others
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Others
That’s right, grids aren’t only for print design. Web design is completely based on grids. In this article, you’ll learn everything from basic lingo to theory and examples of how websites are using grids.
- Subjects:
- Typography
- Keywords:
- Web sites -- Design Grids (Typographic design)
- Resource Type:
- Others
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Others
Learn the fundamental principles of web design with real examples. Whether you’re an experienced designer or beginner, this article is a solid ground for you to build your practice.
- Keywords:
- Visual communication Design Graphic arts -- Techniques
- Resource Type:
- Others
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Others
In this learning activity you'll discover how the visual perception concept influences your understanding of ambiguous figures.
- Subjects:
- Psychology
- Keywords:
- Visual perception -- Psychological aspects
- Resource Type:
- Others
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Others
In this interactive object, learners examine the structural-functional, social-conflict, and symbolic interaction analyses of religion. A mind map and quiz questions are included.
- Subjects:
- Sociology
- Keywords:
- Religions Symbolic interactionism
- Resource Type:
- Others
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Others
Create an inclusive and equitable culture within your makerspace by including three simple steps into your practice.
- Keywords:
- Maker movement in education Makerspaces Maker movement Makerspaces in libraries
- Resource Type:
- Others
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Others
In this interactive object, learners identify the parts of an animal cell and its organelles.
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Others
In this interactive object, learners review case studies and identify complex arterial blood gases.
- Subjects:
- Health Sciences
- Keywords:
- Blood gases Blood vessels
- Resource Type:
- Others
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Others
Learners read an introduction to arterial blood gasses and then identify uncompensated ABGs.
- Subjects:
- Health Sciences, Human Biology, and Medical Laboratory Science
- Keywords:
- Blood gases
- Resource Type:
- Others
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Others
An interactive online learning activity (tutorial) for nurses and healthcare personnel. ** Skip registration and click on the 'Start here' link (below the registration section), if you are not interested in the credits.
- Subjects:
- Nursing
- Keywords:
- Nursing -- Study teaching Allied health personnel -- Study teaching
- Resource Type:
- Others
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Others
This provides all the resources to help you prepare for the Applied Knowledge, Applied Skills and Strategic Professional exams.
- Course related:
- AF5141 Corporate Financial Accounting
- Subjects:
- Accounting
- Keywords:
- Association of Chartered Certified Accountants (Great Britain) Accounting -- Examinations
- Resource Type:
- Others