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InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
IEEE is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity. IEEE and its members inspire a global community to innovate for a better tomorrow through its more than 396,000 members in over 160 countries, and its highly cited publications, conferences, technology standards, and professional and educational activities. IEEE is the trusted “voice” for engineering, computing, and technology information around the globe.
- Course related:
- ENG1003 Freshman Seminar for Engineering
- Subjects:
- Electronic and Information Engineering and Electrical Engineering
- Keywords:
- Electronic engineering Automatic control. Electronics
- Resource Type:
- Others
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Video
Explore statistical analysis with SPSS. Topics covered include how to create and analyze charts, build reports, import spreadsheets, create regression models, and export presentation graphics.
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Video
In 20 episodes, Jabril will teach you about Artificial Intelligence and Machine Learning! This course is based on a university-level curriculum. By the end of the course, you will be able to: * Define, differentiate, and provide examples of Artificial Intelligence and three types of Machine Learning: supervised, unsupervised, and reinforcement * Understand how different AI and ML approaches can be combined to create compelling applications such as natural language processing, robotics, recommender systems, and web search * Implement several types of AI to classify images, generate text from examples, play video games, and recommend content based on past preferences * Understand the causes of algorithmic bias and audit datasets for several of these causes
- Subjects:
- Computing
- Keywords:
- Human-Computer Interaction Machine learning Artificial intelligence
- Resource Type:
- Video
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MOOC
Learn the core ideas in machine learning, and build your first models.
- Course related:
- ENG2002 Computer Programming
- Subjects:
- Computing
- Keywords:
- Machine learning
- Resource Type:
- MOOC
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Video
Welcome to Zero to Hero for Natural Language Processing using TensorFlow! If you’re not an expert on AI or ML, don’t worry -- we’re taking the concepts of NLP and teaching them from first principles with our host Laurence Moroney.
- Subjects:
- Computing
- Keywords:
- Machine learning Natural language processing (Computer science)
- Resource Type:
- Video
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Video
On the TED@BCG stage, AI pathfinder Philipp Gerbert dispels the myth of AI as a complex and mysterious tool for business. In reality, he says, even those of us outside Silicon Valley can have an intimate understanding of AI and put it to work today. Gerbert walks us through the ABC's of AI and what it can mean for your organization.
- Keywords:
- Business enterprises -- Technological innovations Artificial intelligence
- Resource Type:
- Video
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Video
Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop.
- Keywords:
- Business enterprises -- Technological innovations Artificial intelligence
- Resource Type:
- Video
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Video
What happens when technology knows more about us than we do? Poppy Crum studies how we express emotions -- and she suggests the end of the poker face is near, as new tech makes it easy to see the signals that give away how we're feeling. In a talk and demo, she shows how "empathetic technology" can read physical signals like body temperature and the chemical composition of our breath to inform on our emotional state. For better or for worse. "If we recognize the power of becoming technological empaths, we get this opportunity where technology can help us bridge the emotional and cognitive divide," Crum says.
- Subjects:
- Technology, Electronic and Information Engineering, and Mechnical Engineering
- Keywords:
- Emotion recognition Artificial intelligence
- Resource Type:
- Video
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Video
How can technology help improve our quality of life? How can we navigate the world without using the sense of vision? Inventor and IBM Fellow Chieko Asakawa, who's been blind since the age of fourteen, is working on answering these questions. In a charming demo, she shows off some new technology that's helping blind people explore the world ever more independently ... because, she suggests, when we design for greater accessibility, everyone benefits.
- Subjects:
- Technology, Communication Design, and Computing
- Keywords:
- Assistive computer technology Self-help devices for people with disabilities
- Resource Type:
- Video