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Customer Demand
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The Near Beer simulation demonstrates the difficulty of managing supply with customer demand and exemplifies the Bullwhip Effect in supply chain management. In essence, the simulation will show how difficult it is to match production and supply as customer demand changes. The free, limited use, Near Beer simulation has two levels, novice and expert. The novice level provides sufficient interaction for students to attempt to match inventory with customer demand. This simulation is appropriate to use in a principles of marketing course, to supplement the class discussion, and might be introduced at the conclusion of the first class session, to be completed by the end of the week, or conclusion of the class topic discussion. Depending upon the size of the class, students can complete the simulation individually, or in small (no more than three students) teams. I prefer to assign this activity individually. The objective is to balance inventory with demand, and reduce or avoid stock-outs and over-supply of inventory. Not as easy as it sounds! The effectiveness of meeting demand is measured in how many weeks it take to reach a balanced inventory. I have had students meet demand in as little as 6 weeks, while others may take as long as 16 weeks.
- Subjects:
- Logistics
- Keywords:
- Product management -- Computer simulation Production management
- Resource Type:
- Courseware
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Courseware
We are all familiar with the science of operations management in some way, since we all have scarce resources and have to allocate those resources properly. Think about the process of preparing a meal: you have to gather all the proper ingredients and prepare them for cooking. Certain ingredients go in at certain times. Occasionally, you fall behind or get too far ahead, jeopardizing the entire meal. And, of course, if you find that you do not have enough ingredients, even more problems arise. All of these elements of meal preparation – purchasing ingredients, prepping the ingredients by dicing them up, mixing ingredients together, boiling or baking the dish, serving, and cleaning – can be seen as parts of operations management. In the realm of business, operations management is more complicated than preparing a family meal. There may be hundreds or thousands of participants rather than just you and your brother or wife or grandfather cooking in the kitchen. Each participant has a specific role in the operations process; if any step of the process is disrupted, the whole process can stall or fall apart. Smart operations managers will have contingency plans in the event that stoppages occur. In this course, you will learn the fundamentals of operations management as they apply to both production and service-based operations. Successful completion of this course will empower you to implement the concepts you have learned in your place of business. Even if you do not plan to work in operations, every department of every company has processes that must be completed; someone savvy with operations management will be able to improve just about any process.
- Subjects:
- Logistics
- Keywords:
- Production management
- Resource Type:
- Courseware