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The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "Fashion Retailing - Online or Offine?".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Electronic commerce Fashion merchising Retail trade
- Resource Type:
- Video
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Video
An online lecture on the topic of "Can a Product be Designed to Heal Relationship?".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Product Design and Social Design
- Keywords:
- Product design Design -- Social aspects
- Resource Type:
- Video
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Video
At TEDIndia, Pranav Mistry demos several tools that help the physical world interact with the world of data -- including a deep look at his SixthSense device and a new, paradigm-shifting paper "laptop." In an onstage Q&A, Mistry says he'll open-source the software behind SixthSense, to open its possibilities to all.
- Subjects:
- Electronic and Information Engineering and Computing
- Keywords:
- Human-computer interaction Augmented reality
- Resource Type:
- Video
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Video
Nearly every other year the transistors that power silicon computer chip shrink in size by half and double in performance, enabling our devices to become more mobile and accessible. But what happens when these components can't get any smaller? George Tulevski researches the unseen and untapped world of nanomaterials. His current work: developing chemical processes to compel billions of carbon nanotubes to assemble themselves into the patterns needed to build circuits, much the same way natural organisms build intricate, diverse and elegant structures. Could they hold the secret to the next generation of computing?
- Subjects:
- Nanotechnology and Electric and information Engineering
- Keywords:
- Nanoelectromechanical systems Nanotechnology
- Resource Type:
- Video
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Video
It starts with a sketch. Then it evolves into a larger-than-life visual masterpiece, a celebration of human connection. Follow along as legendary artist and designer Es Devlin takes us on a visual tour of her work -- including iconic stage sculptures she's created for Beyoncé, Adele, Kanye West, U2 and more -- and previews her design for the upcoming World Expo 2020 in Dubai.
- Subjects:
- Visual Arts
- Keywords:
- Sculpture Sculpture Modern Theaters--Stage-setting scenery Multimedia installations (Art)
- Resource Type:
- Video
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Video
TED Fellow Lucy McRae is a body architect -- she imagines ways to merge biology and technology in our own bodies. In this visually stunning talk, she shows her work, from clothes that recreate the body's insides for a music video with pop-star Robyn, to a pill that, when swallowed, lets you sweat perfume.
- Subjects:
- Biomedical engineering and Biology
- Keywords:
- Synthetic biology Bioengineering
- Resource Type:
- Video
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Video
John Maeda, former President of the Rhode Island School of Design, delivers a funny and charming talk that spans a lifetime of work in art, design and technology, concluding with a picture of creative leadership in the future. Watch for demos of Maeda's earliest work -- and even a computer made of people.
- Subjects:
- Technology
- Keywords:
- Design technology Art technology
- Resource Type:
- Video
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Video
Months after he was born, in 1948, Ron McCallum became blind. In this charming, moving talk, he shows how he reads -- and celebrates the progression of clever tools and adaptive computer technologies that make it possible. With their help, and the help of volunteers, he's become a lawyer, an academic, and, most of all, a voracious reader. Welcome to the blind reading revolution.
- Subjects:
- Technology, Electronic and Information Engineering, and Computing
- Keywords:
- Assistive computer technology Reading -- Aids devices Blind -- Books reading
- Resource Type:
- Video
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Video
Designer and architect Neri Oxman is leading the search for ways in which digital fabrication technologies can interact with the biological world. Working at the intersection of computational design, additive manufacturing, materials engineering and synthetic biology, her lab is pioneering a new age of symbiosis between microorganisms, our bodies, our products and even our buildings.
- Subjects:
- Biotechnology and Chemical and Bioprocess Technology
- Keywords:
- Biotechnology Biosynthesis -- Industrial applications
- Resource Type:
- Video
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