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The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing
- Resource Type:
- Others
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Video
In this video, the team won the best student poster award at the poster exhibition, and they are being invited to publish an exclusive feature story in the student e-newspaper. They want to use an infographic to help present their ideas and would like to extend their research to invite the interviewee to share their views on the topic.They are excited about writing for the student e-newspaper, and they are interested to know the ethical and legal issues around the use of information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Intellectual property Social sciences -- Research Communication in education Copyright
- Resource Type:
- Video
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Others
It is one of the most popular museums in Korea and is made up of six floors of contemporary art from Korea and around the world. It also contains an outdoor park with many sculptures.
- Keywords:
- Kungnip Hyŏndae Misulgwan Art museums Korea (South) -- Seoul Art -- Exhibitions
- Resource Type:
- Others
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Video
The water hyacinth may look like a harmless, even beautiful flowering plant -- but it's actually an invasive aquatic weed that clogs waterways, stopping trade, interrupting schooling and disrupting everyday life. In this scourge, green entrepreneur Achenyo Idachaba saw opportunity. Follow her journey as she turns weeds into woven wonders.
- Keywords:
- Businesswomen Agriculture
- Resource Type:
- Video
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Video
The New Yorker receives around 1,000 cartoons each week; it only publishes about 17 of them. In this hilarious, fast-paced, and insightful talk, the magazine's longstanding cartoon editor and self-proclaimed "humor analyst" Bob Mankoff dissects the comedy within just some of the "idea drawings" featured in the magazine, explaining what works, what doesn't, and why.
- Subjects:
- Visual Arts
- Keywords:
- New Yorker (New York N.Y. : 1925) Wit humor Caricatures cartoons
- Resource Type:
- Video
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MOOC
Population ageing is a global phenomenon profoundly affecting the well-being of communities. Disciplines such as Social Sciences, Design, and Engineering offer unique, insightful innovations for ageing societies. Along with providing solutions catering to their professional niche, these disciplines achieve creative and practical innovations through interdisciplinary collaboration. This course intends to explore and examine the process of incubating innovations in these three disciplines and help the learners to appreciate the synergy created when working toward innovations by adopting an interdisciplinary approach.
- Subjects:
- Social Sciences
- Keywords:
- Older people -- Government policy Older people -- Services for Technology older people Ageing
- Resource Type:
- MOOC
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Video
At TEDIndia, Pranav Mistry demos several tools that help the physical world interact with the world of data -- including a deep look at his SixthSense device and a new, paradigm-shifting paper "laptop." In an onstage Q&A, Mistry says he'll open-source the software behind SixthSense, to open its possibilities to all.
- Subjects:
- Electronic and Information Engineering and Computing
- Keywords:
- Human-computer interaction Augmented reality
- Resource Type:
- Video
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Video
It starts with a sketch. Then it evolves into a larger-than-life visual masterpiece, a celebration of human connection. Follow along as legendary artist and designer Es Devlin takes us on a visual tour of her work -- including iconic stage sculptures she's created for Beyoncé, Adele, Kanye West, U2 and more -- and previews her design for the upcoming World Expo 2020 in Dubai.
- Subjects:
- Visual Arts
- Keywords:
- Sculpture Sculpture Modern Theaters--Stage-setting scenery Multimedia installations (Art)
- Resource Type:
- Video
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Video
John Maeda, former President of the Rhode Island School of Design, delivers a funny and charming talk that spans a lifetime of work in art, design and technology, concluding with a picture of creative leadership in the future. Watch for demos of Maeda's earliest work -- and even a computer made of people.
- Subjects:
- Technology
- Keywords:
- Design technology Art technology
- Resource Type:
- Video
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Video
Months after he was born, in 1948, Ron McCallum became blind. In this charming, moving talk, he shows how he reads -- and celebrates the progression of clever tools and adaptive computer technologies that make it possible. With their help, and the help of volunteers, he's become a lawyer, an academic, and, most of all, a voracious reader. Welcome to the blind reading revolution.
- Subjects:
- Technology, Electronic and Information Engineering, and Computing
- Keywords:
- Assistive computer technology Reading -- Aids devices Blind -- Books reading
- Resource Type:
- Video
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