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The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing
- Resource Type:
- Others
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Others
With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Facing the impact of COVID-19, the hospitality industry has witnessed a shift in customer demographics towards family customers, specifically those with children. Shangri-La Qiantan Shanghai aims to stand out from the competition by offering a unique and memorable experience that caters to this new customer base. Through customer segmentation and product differentiation, the hotel has partnered with popular IPs, such as Sesame Street, to provide a range of child-friendly activities and themed rooms. With a customer-centric approach and visual impact, the hotel successfully attracts family customers, resulting in higher occupancy rates and positive reviews. However, the hotel must continue to innovate and adapt to changing trends to maintain its competitive advantage and address the initial investment challenges associated with creating child-friendly amenities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)
- Resource Type:
- Others
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Others
The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
- Resource Type:
- Others
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Video
課程簡介：微分表切線斜率，積分表曲線下圍出的面積，兩截然不同的東西透過微積分基本定理連結在一起。
- Course related:
- AMA1007 Calculus and Linear Algebra
- Subjects:
- Mathematics and Statistics
- Keywords:
- Calculus
- Resource Type:
- Video
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Others
Numerical methods are techniques to approximate mathematical procedures (e.g., integrals). Approximations are needed because we either cannot solve the procedure analytically (e.g., the standard normal cumulative distribution function) or because the analytical method is intractable (e.g., solving a set of a thousand simultaneous linear equations for a thousand unknowns). By end of this course, participants will be able to apply the numerical methods for the following mathematical procedures and topics: differentiation, nonlinear equations, and simultaneous linear equations, interpolation, regression, integration, and ordinary differential equations. Additionally, they will be able to calculate errors and implement their relationship to the accuracy of the numerical solutions. To be prepared for this course, students should have a passing grade in introductory physics, integral calculus, differential calculus, and ordinary differential equations.
- Course related:
- BSE3302 Computer Methods in Building Services Engineering
- Subjects:
- Mathematics and Statistics
- Keywords:
- Numerical analysis Numerical calculations
- Resource Type:
- Others
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Others
This learning material covers the topic of differentiation by considering first principles (gradients of chords and tangents).
- Course related:
- AMA1110 Basic Mathematics I – Calculus and Probability & Statistics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Differential calculus
- Resource Type:
- Others