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Imagine you were asked to invent something new. It could be whatever you want, made from anything you choose, in any shape or size. That kind of creative freedom sounds so liberating, doesn’t it? Or ... does it? if you're like most people you’d probably be paralyzed by this task. Why? Brandon Rodriguez explains how creative constraints actually help drive discovery and innovation.
- Keywords:
- Creative ability Inventions Problem solving
- Resource Type:
- Video
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
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Video
Nearly every other year the transistors that power silicon computer chip shrink in size by half and double in performance, enabling our devices to become more mobile and accessible. But what happens when these components can't get any smaller? George Tulevski researches the unseen and untapped world of nanomaterials. His current work: developing chemical processes to compel billions of carbon nanotubes to assemble themselves into the patterns needed to build circuits, much the same way natural organisms build intricate, diverse and elegant structures. Could they hold the secret to the next generation of computing?
- Subjects:
- Nanotechnology and Electric and information Engineering
- Keywords:
- Nanoelectromechanical systems Nanotechnology
- Resource Type:
- Video
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Video
"We've been promised a future of chrome -- but what if the future is fleshy?" asks biological designer Christina Agapakis. In this awe-inspiring talk, Agapakis details her work in synthetic biology -- a multidisciplinary area of research that pokes holes in the line between what's natural and artificial -- and shares how breaking down the boundaries between science, society, nature and technology can lead us to imagine different possible futures.
- Subjects:
- Technology and Biology
- Keywords:
- Synthetic biology Sci9ence -- Social aspects
- Resource Type:
- Video
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Video
Designer and architect Neri Oxman is leading the search for ways in which digital fabrication technologies can interact with the biological world. Working at the intersection of computational design, additive manufacturing, materials engineering and synthetic biology, her lab is pioneering a new age of symbiosis between microorganisms, our bodies, our products and even our buildings.
- Subjects:
- Biotechnology and Chemical and Bioprocess Technology
- Keywords:
- Biotechnology Biosynthesis -- Industrial applications
- Resource Type:
- Video
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Video
How can technology help improve our quality of life? How can we navigate the world without using the sense of vision? Inventor and IBM Fellow Chieko Asakawa, who's been blind since the age of fourteen, is working on answering these questions. In a charming demo, she shows off some new technology that's helping blind people explore the world ever more independently ... because, she suggests, when we design for greater accessibility, everyone benefits.
- Subjects:
- Technology, Communication Design, and Computing
- Keywords:
- Assistive computer technology Self-help devices for people with disabilities
- Resource Type:
- Video
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Video
It's an increasingly common sight in hospitals around the world: a nurse measures our height, weight, blood pressure, and attaches a glowing plastic clip to our finger. Suddenly, a digital screen reads out the oxygen level in our bloodstream. How did that happen? Sajan Saini shows how pairing light with integrated photonics is leading to new medical technologies and less invasive diagnostic tools.
- Subjects:
- Biomedical Engineering, Electronic and Information Processing, and Health Sciences
- Keywords:
- Medical technology Diagnosis
- Resource Type:
- Video
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Video
Naming science as his chief inspiration, Mathieu Lehanneur shows a selection of his ingenious designs -- an interactive noise-neutralizing ball, an antibiotic course in one layered pill, asthma treatment that reminds kids to take it, a living air filter, a living-room fish farm and more.
- Keywords:
- Creative ability in science Creative ability in technology Inventions
- Resource Type:
- Video
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