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The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
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Others
Nanjing Jinling Hotel's case demonstrated Huaiyang cuisine with Michelin style, opening the market for high-end international guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Video
In this video, Prof. Christine Bruce explains that being information literate help you find creative and innovative ways of doing things, which is invaluably advantageous to your wider profession.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
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Video
In this video, it shows an HKUST engineering showing how an engineer goes from identifying problems to coming up with a viable solution. As you watch it, see how in less than 3.5 minutes he: Explains the origin of the problem (questions) Drawbacks of the electric field device for water disinfection(originally) Design problems (barriers) that needed to be considered in engineering solutions. How engineers think creatively
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research Pulse circuits Bacteria Electric fields -- Industrial applications
- Resource Type:
- Video
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Video
Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.
- Keywords:
- Creative ability in business
- Resource Type:
- Video
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Video
The water hyacinth may look like a harmless, even beautiful flowering plant -- but it's actually an invasive aquatic weed that clogs waterways, stopping trade, interrupting schooling and disrupting everyday life. In this scourge, green entrepreneur Achenyo Idachaba saw opportunity. Follow her journey as she turns weeds into woven wonders.
- Keywords:
- Businesswomen Agriculture
- Resource Type:
- Video
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Video
What is the blockchain? If you don't know, you should; if you do, chances are you still need some clarification on how it actually works. Don Tapscott is here to help, demystifying this world-changing, trust-building technology which, he says, represents nothing less than the second generation of the internet and holds the potential to transform money, business, government and society.
- Subjects:
- Finance and Economics
- Keywords:
- Banks banking -- Technological innovations Blockchains (Databases)
- Resource Type:
- Video
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Video
On the TED@BCG stage, AI pathfinder Philipp Gerbert dispels the myth of AI as a complex and mysterious tool for business. In reality, he says, even those of us outside Silicon Valley can have an intimate understanding of AI and put it to work today. Gerbert walks us through the ABC's of AI and what it can mean for your organization.
- Keywords:
- Business enterprises -- Technological innovations Artificial intelligence
- Resource Type:
- Video
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Video
Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop.
- Keywords:
- Business enterprises -- Technological innovations Artificial intelligence
- Resource Type:
- Video
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