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By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
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- Others
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From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Video
In 7 episodes, Stan Muller teaches you about Intellectual Property! This course introduces you to the concept and importance of intellectual property, and covers copyright, patents, international IP law and problems with intellectual property. By the end of this course, you will be able to: * Define intellectual property, copyright, patents, and other relevant terms * Complicate the idea of an intellectual property versus technology binary * Understand the impact of intellectual property in your daily life and the wider community * Describe the function of intellectual property from both a consumer and creator perspective
- Keywords:
- Intellectual property
- Resource Type:
- Video
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Others
Intellectual Property Department was established on 2 July 1990. The Department took over from the Registrar General’s Department the responsibility for the registration of patents and trade marks for goods and for other related matters. The Director of Intellectual Property replaced the Registrar General as the Registrar of Trade Marks and Registrar of Patents. The Department also took over functions relating to copyright from the Attorney General’s Department. In 1998, the Department also became the Government’s civil legal advisor on intellectual property legal matters. This website covers the materials of trademarks, patents, designs, and copyright.
- Course related:
- ISE5601 Managing and Measuring Intellect Property
- Subjects:
- Industrial and Systems Engineering
- Keywords:
- China -- Hong Kong Intellectual property
- Resource Type:
- Others