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Social Change
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Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
- Subjects:
- Marketing
- Keywords:
- Gender identity Marketing
- Resource Type:
- Video
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Video
Companies worldwide are pledging to play a more meaningful role in the well-being of their employees, customers and the environment. How can they turn their promises into action? From creating a representative boardroom to committing to measurable sustainability goals, business leader Dame Vivian Hunt discusses the necessary changes companies can make to embrace stakeholder capitalism -- and shares how it could change business for good.
- Subjects:
- Management
- Keywords:
- Social change Industries -- Social aspects Industrial management
- Resource Type:
- Video
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Video
Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and access to water. Why? Because when business solves a problem, it makes a profit -- which lets that solution grow.
- Subjects:
- Management
- Keywords:
- Social change Industries -- Social aspects Business enterprises
- Resource Type:
- Video
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Video
"The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to "total societal impact" -- for the benefit of both a company's bottom line and society at large.
- Subjects:
- Corporate Social Responsibility
- Keywords:
- Industries -- Social aspects Social responsibility of business
- Resource Type:
- Video
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Video
Villy Wang is in the business of rewriting stereotypes, empowering youth of color to take back their narratives through storytelling. In this moving talk, Wang explains how she developed a program to train kids in filmmaking so they can create new, authentic stories and break the cycle of bias perpetuated in media.
- Subjects:
- Management
- Keywords:
- Motion pictures -- Production direction Racism Industrial management
- Resource Type:
- Video
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Video
As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.
- Subjects:
- Management
- Keywords:
- Sustainable development Organizational change Industrial management
- Resource Type:
- Video
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Video
"Complete silence is very addictive," says Rebecca Knill, a writer who has cochlear implants that enable her to hear. In this funny, insightful talk, she explores the evolution of assistive listening technology, the outdated way people still respond to deafness and how we can shift our cultural understanding of ability to build a more inclusive world. "Technology has come so far," Knill says. "Our mindset just needs to catch up."
- Subjects:
- Health Technology and Informatics and Communication
- Keywords:
- Deafness -- Social aspects Hearing aids -- Technological innovations
- Resource Type:
- Video
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Video
When you report an emergency in the US, police, firefighters or paramedics answer the call. What if mental health professionals responded, too? Colorado State Representative Leslie Herod shares a straightforward and research-backed approach that brings heart and humanity to criminal justice rather than unnecessary fines and arrests -- and keeps crises from escalating into traumatic, or even deadly, events.
- Subjects:
- Management of Health Care Services and Health Sciences
- Keywords:
- Mental health service Emergency management
- Resource Type:
- Video
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Video
For the poor and vulnerable, the health impacts of climate change are already here, says physician Cheryl Holder. Unseasonably hot temperatures, disease-carrying mosquitoes and climate gentrification threaten those with existing health conditions, while wealthier people move to higher ground. In an impassioned talk, Holder proposes impactful ways clinicians can protect their patients from climate-related health challenges -- and calls on doctors, politicians and others to build a care system that incorporates economic and social justice.
- Subjects:
- Social ecology and Health Sciences
- Keywords:
- Public health Climatic changes -- Social aspects
- Resource Type:
- Video
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Video
The US health care system assumes many things about patients: that they can take off from work in the middle of the day, speak English, have a working telephone and a steady supply of food. Because of that, it's failing many of those who are most in need, says Mitchell Katz, CEO of the largest public health care system in the US. In this eye-opening talk, he shares stories of the challenges low-income patients face -- and how we can build a better system for all.
- Subjects:
- Management of Health Care Services and Health Sciences
- Keywords:
- Medical care Poor -- Health hygiene
- Resource Type:
- Video
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