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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Tian Ji, who provided information and insights for this video. This case discusses how Luckin Coffee and liquor brand Kweichow Moutai collaborated on a co-branded "Sauce-flavored Latte" promotion that leveraged both brands' influence to target young consumers with innovative flavors. The campaign generated extensive social media buzz and discussion, and the product saw tremendous sales success. The partnership allowed Luckin Coffee to expand its brand appeal and Moutai to reach a younger demographic, demonstrating the power of cross-industry co-branding.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝田吉為本視頻提供信息和見解。本案例討論了瑞幸咖啡和酒類品牌貴州茅臺如何合作推出的聯合品牌“醬香拿鐵”促銷活動，利用兩個品牌的影響力，以創新口味瞄準年輕消費者。該活動引起了社交媒體的廣泛關注和討論，產品銷售取得了巨大的成功。此次合作使瑞幸咖啡擴大了品牌吸引力，茅臺也接觸到了更年輕的人群，展示了跨行業聯合品牌的力量。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Strategic planning Beverages -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zhu Biying, who provided information and insights for this video. This case discusses the marketing strategy implemented by the Jinsha Lake Grand Theater in Hangzhou, China, to quickly establish its reputation as a new, high-end theater. The theater leveraged word-of-mouth marketing through social media platforms, influencers, and co-branding with a luxury hotel to promote a major production of "Phantom of the Opera - Chinese Version." The campaign was highly successful, driving strong ticket sales, boosting the theater's reputation, and establishing it as a landmark cultural destination in the region. The case highlights the importance of integrating regional culture and community for theater development, which can be a key challenge for theaters seeking economic and social benefits.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝朱璧鎣為本視頻提供信息和見解。本案例討論了中國杭州金沙湖大劇院為迅速建立其作為新型高端劇院的聲譽而實施的行銷策略。劇院通過社交媒體平臺、影響者以及與一家豪華酒店合作的口碑營銷，推廣了《歌劇魅影-中文版》的大型製作。該活動非常成功，推動了強勁的門票銷售，提升了劇院的聲譽，並將其確立為該地區的地標性文化目的地。該案凸顯了融合地域文化和社區對劇院發展的重要性，這對於尋求經濟和社會效益的劇院來說可能是一個關鍵挑戰。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Theater--Marketing Arts facilities China -- Hangzhou
- Resource Type:
- Others
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Others
Networking is, as its name implies, work. And like any job, networking takes skills.
That's right: there’s more to the networking hustle than showing up at an event and hitting the bar. (It takes more than inviting someone to meet for a cup of coffee, too.) Networking has its own skillset, one that you have to work to hone. But luckily, you can get good at networking. Here's a guide on how to network—from how to view this often-dreaded activity to what to say and how to keep the conversation going.
- Keywords:
- Job hunting Career development Interpersonal relations Business networks Social networks
- Resource Type:
- Others
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Others
This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
- Resource Type:
- Others
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Video
In a talk that could change how you see things, designer and artist Jiabao Li introduces her conceptual projects that expose the inherent bias of digital media. From a helmet that makes you "allergic" to the color red to a browser plug-in that filters the internet in an unexpected way, Li's creations uncover how technology mediates the way we perceive reality.
- Subjects:
- Interactive and Digital Media, Communication design, and Technology
- Keywords:
- Visual perception in art Digital media Pattern perception
- Resource Type:
- Video
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Video
In 10 episodes, John Green will teach you how to navigate the internet! We’ve partnered with MediaWise, The Poynter Institute, and The Stanford History Education Group to develop this curriculum of hands-on skills to help you evaluate the information you read online. By the end of this course, you will be able to: * Examine information using the same skills and questions as fact-checkers * Read laterally to learn more about the authority and perspective of sources * Evaluate different types of evidence, from videos to infographics * Understand how search engines and social media feeds work * Break bad internet habits like impatience and passivity, and build better ones
- Keywords:
- Information literacy Human-computer interaction Study skills
- Resource Type:
- Video
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MOOC
Driving Hotel Revenues is an online course where you will develop a comprehensive knowledge base related to three key areas of hospitality marketing and sales: - Distribution Channels - Revenue Management - E-Marketing and Social Media
- Course related:
- HTM3202 Financial Management in Hospitality and Tourism and HTM4337 Revenue Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management
- Resource Type:
- MOOC
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MOOC
In this course, you will walk away with finding the goal of operating IG: increase brand exposure, accumulate fanfare, and increase conversion traffic; learn more about IG content marketing strategy and create exclusive eye-catching content; and learn to spot the insight reports and advanced data to optimize IG operations.
- Course related:
- MM2B05 Introduction to Marketing and HTM2324 Marketing in Hospitality Tourism and Events in Digital Age
- Subjects:
- Marketing
- Keywords:
- Marketing Internet marketing
- Resource Type:
- MOOC
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Video
PiXimperfect, hosted by Unmesh Dinda, is a free resource for learning Photoshop and Lightroom. We believe in learning the concept, rather than learning the steps so that you can translate "your" imagination visually to the world. This will make you a better decision-maker, rather than letting others make decisions for you. Since every situation is different and the definition of "beauty" is subjective, it is essential that you master the approach, and then the steps will automatically follow. Our motto is "Keep Creating." We always say to our students: "Don't worry so much about the quality, because time will improve it. Don't spend so much time getting things pixel-perfect, so that you end up not finishing it. Just 'Keep Creating,' and your consistency will take care of the rest."
- Course related:
- SD2862 Advertising Photography
- Subjects:
- Photography
- Keywords:
- Photography -- Digital techniques Adobe Photoshop lightroom Adobe Photoshop
- Resource Type:
- Video