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Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
- Subjects:
- Marketing
- Keywords:
- Gender identity Marketing
- Resource Type:
- Video
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Video
Each year, one in seven large corporations commits fraud. Why? To find out, Alexander Wagner takes us inside the economics, ethics and psychology of doing the right thing. Join him for an introspective journey down the slippery slopes of deception as he helps us understand why people behave the way they do.
- Subjects:
- Business Ethics
- Keywords:
- Business ethics Fraud
- Resource Type:
- Video
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Video
Raj Panjabi's life work has been to support and employ community health workers in the country of Liberia, where he grew up. In this talk, the TED Prize winner expands his vision. Over the next three years, his nonprofit Last Mile Health will partner with Living Goods to get smartphones to community health workers in six countries in Africa, bringing quality care to more than 34 million people.
- Subjects:
- Management of Health Care Services
- Keywords:
- Smartphones Public health personnel Community health services
- Resource Type:
- Video
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Video
Rebecca Onie asks audacious questions: What if waiting rooms were a place to improve daily health care? What if doctors could prescribe food, housing and heat in the winter? At TEDMED she describes Health Leads, an organization that does just that -- and does it by building a volunteer base as elite and dedicated as a college sports team.
- Subjects:
- Management of Health Care Services and Health Sciences
- Keywords:
- Social medicine Poor -- Medical care
- Resource Type:
- Video
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Video
In the US, the very same blood test can cost $19 at one clinic and $522 at another clinic just blocks away -- and nobody knows the difference until they get a bill weeks later. Journalist Jeanne Pinder says it doesn't have to be this way. She's built a platform that crowdsources the true costs of medical procedures and makes the data public, revealing the secrets of health care pricing. Learn how knowing what stuff costs in advance could make us healthier, save us money -- and help fix a broken system.
- Subjects:
- Management of Health Care Services and Health Sciences
- Keywords:
- Medical care -- Cost control Medical care Cost of
- Resource Type:
- Video
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Video
We may not be as deeply divided as we think -- at least when it comes to health, says Rebecca Onie. In a talk that cuts through the noise, Onie shares research that shows how, even across economic, political and racial divides, Americans agree on what they need to live good lives -- and asks both health care providers and patients to focus on what makes us healthy, not what makes us angry.
- Subjects:
- Public Heath and Management of Health Care Services
- Keywords:
- Medical care Social medicine
- Resource Type:
- Video
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Video
When stress got to be too much for TED Fellow Sangu Delle, he had to confront his own deep prejudice: that men shouldn't take care of their mental health. In a personal talk, Delle shares how he learned to handle anxiety in a society that's uncomfortable with emotions. As he says: "Being honest about how we feel doesn't make us weak -- it makes us human."
- Subjects:
- Health Sciences
- Keywords:
- Mental health
- Resource Type:
- Video
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Video
"If we want to fix our politics, we have to do something about inequality," says social psychologist Keith Payne. Showing how economic inequality changes the way people see and behave towards one another, Payne helps explain the rise of the political polarization that's slicing up society -- and challenges us to think twice the next time we dismiss someone for the sake of politics.
- Subjects:
- Sociology and Psychology
- Keywords:
- Social psychology Equality
- Resource Type:
- Video
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Video
Once a cared-for patient and now a caregiver himself, Scott Williams highlights the invaluable role of informal caregivers -- those friends and relatives who, out of love, go the extra mile for patients in need. From personal care to advocacy to emotional support, unpaid caregivers form the invisible backbone of health and social systems all over the world, Williams says -- and without them, these systems would crumble. "How can we make sure that their value to patients and society is recognized?" he asks.
- Subjects:
- Management of Health Care Services and Health Sciences
- Keywords:
- Caregivers
- Resource Type:
- Video
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Video
As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.
- Subjects:
- Management
- Keywords:
- Sustainable development Organizational change Industrial management
- Resource Type:
- Video
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