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Welcome! If you’re interested in learning about the growing universe of podcasting, how it works and finding tools and inspiration to create your own podcast, this online resource is for you. My focus is on audio podcasting and this practical guide will help you navigate the technology and best practices in an easy-to-understand handbook. You will also find many audio and video clips that provide examples and video tutorials leading you through editing software, vocal delivery, promotion ideas and more. All videos have closed captioning and there is an extensive section on the importance of transcription of podcasts to enable web accessibility for the deaf, hearing impaired and language learning audiences. There is also an emphasis on diversity and inclusion with resources listing mentorships and employment opportunities. For even more information click on the extensive links throughout this e-book. In addition, each chapter has learning objectives and there are practice exercises in Appendix C at the end of the e-book along with additional resources about podcasting from newsletters and conferences to how-to-create tools and podcast recommendations. Podcasting is a dynamic way to use your smarts and creativity to tell stories about compelling subjects. This handbook provides instruction and tools to produce your own podcast — whether you are a professional in journalism, the arts, sciences, business or law, an activist or just someone who has a story to tell. The tools discussed are focused on keeping costs low for entry-level podcasters and designed to help anyone who wants to record, edit and distribute podcasts.
- Keywords:
- Textbooks Podcasting
- Resource Type:
- e-book
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e-book
Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change. This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form. You can view the book's Review Statement for more information about reviewers and the review process. An Accessibility Assessment for this is book has also been prepared to see how this book meets accessibility standards.
- Subjects:
- Communication
- Keywords:
- Mass media -- Social aspects Mass media Textbooks Mass media -- Influence
- Resource Type:
- e-book
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e-book
This book was written for an experimental freshman course at the University of Colorado. The course is now an elective that the majority of our electrical and computer engineering students take in the second semester of their freshman year, just before their first circuits course. Our department decided to offer this course for several reasons: we wanted to pique student' interest in engineering by acquainting them with engineering teachers early in their university careers and by providing with exposure to the types of problems that electrical and computer engineers are asked to solve; we wanted students entering the electrical and computer engineering programs to be prepared in complex analysis, phasors, and linear algebra, topics that are of fundamental importance in our discipline; we wanted students to have an introduction to a software application tool, such as MATLAB, to complete their preparation for practical and efficient computing in their subsequent courses and in their professional careers; we wanted students to make early contact with advanced topics like vector graphics, filtering, and binary coding so that they would gain a more rounded picture of modern electrical and computer engineering. In order to introduce this course, we had to sacrifice a second semester of Pascal programming. We concluded that the sacrifice was worth making because we found that most of our students were prepared for high-level language computing after just one semester of programming. We believe engineering educators elsewhere are reaching similar conclusions about their own students and curriculums. We hope this book helps create a much needed dialogue about curriculum revision and that it leads to the development of similar introductory courses that encourage students to enter and practice our craft.Students electing to take this course have completed one semester of calculus, computer programming, chemistry, and humanities. Concurrently with this course, students take physics and a second semester of calculus, as well as a second semester in the humanities. By omitting the advanced topics marked by asterisks, we are able to cover Complex Numbers through Linear Algebra, plus two of the three remaining chapters. The book is organized so that the instructor can select any two of the three. If every chapter of this book is covered, including the advanced topics, then enough material exists for a two-semester course. The first three chapters of this book provide a fairly complete coverage of complex numbers, the functions e^x and e^jand phasors. Our department philosophy is that these topics must be understood if a student is to succeed in electrical and computer engineering. These three chapters may also be used as a supplement to a circuits course. A measured pace of presentation, taking between sixteen and eighteen lectures, is sufficient to cover all but the advanced sections in Complex Numbers through Phasors. The chapter on "linear algebra" is prerequisite for all subsequent chapters. We use eight to ten lectures to cover it. We devote twelve to sixteen lectures to cover topics from Vector Graphics through Binary Codes. (We assume a semester consisting of 42 lectures and three exams.) The chapter on vector graphics applies the linear algebra learned in the previous chapter to the problem of translating, scaling, and rotating images. "Filtering" introduces the student to basic ideas in averaging and filtering. The chapter on "Binary Codes" covers the rudiments of binary coding, including Huffman codes and Hamming codes. If the users of this book find "Vector Graphics" through "Binary Codes" too confining, we encourage them to supplement the essential material in "Complex Numbers" through "Linear Algebra" with their own course notes on additional topics. Within electrical and computer engineering there are endless possibilities. Practically any set of topics that can be taught with conviction and enthusiasm will whet the student's appetite. We encourage you to write to us or to our editor, Tom Robbins, about your ideas for additional topics. We would like to think that our book and its subsequent editions will have an open architecture that enables us to accommodate a wide range of student and faculty interests. Throughout this book we have used MATLAB programs to illustrate key ideas. MATLAB is an interactive, matrix-oriented language that is ideally suited to circuit analysis, linear systems, control theory, communications, linear algebra, and numerical analysis. MATLAB is rapidly becoming a standard software tool in universities and engineering companies. (For more information about MATLAB, return the attached card in the back of this book to The MathWorks, Inc.) MATLAB programs are designed to develop the student's ability to solve meaningful problems, compute, and plot in a high-level applications language. Our students get started in MATLAB by working through “An Introduction to MATLAB,” while seated at an IBM PC (or look-alike) or an Apple Macintosh. We also have them run through the demonstration programs in "Complex Numbers". Each week we give three classroom lectures and conduct a one-hour computer lab session. Students use this lab session to hone MATLAB skills, to write programs, or to conduct the numerical experiments that are given at the end of each chapter. We require that these experiments be carried out and then reported in a short lab report that contains (i) introduction, (ii) analytical computations, (iii) computer code, (iv) experimental results, and (v) conclusions. The quality of the numerical results and the computer graphics astonishes students. Solutions to the chapter problems are available from the publisher for instructors who adopt this text for classroom use. We wish to acknowledge our late colleague Richard Roberts, who encouraged us to publish this book, and Michael Lightner and Ruth Ravenel, who taught "Linear Algebra" and "Vector Graphics" and offered helpful suggestions on the manuscript. We thank C. T. Mullis for allowing us to use his notes on binary codes to guide our writing of "Binary Codes". We thank Cédric Demeure and Peter Massey for their contributions to the writing of "An Introduction to MATLAB" and "The Edix Editor". We thank Tom Robbins, our editor at Addison-Wesley, for his encouragement, patience, and many suggestions. We are especially grateful to Julie Fredlund, who composed this text through many drafts and improved it in many ways. We thank her for preparing an excellent manuscript for production.
- Subjects:
- Electrical Engineering and Computing
- Keywords:
- Computer engineering MATLAB Electrical engineering Textbooks
- Resource Type:
- e-book
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e-book
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing?" Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it?" And "what is the marketing ROI?" And finally, "what is this customer or set of customers worth to us over their lifetime?"