Search Constraints
Number of results to display per page
Results for:
Year
2015
Remove constraint Year: 2015
« Previous |
1 - 50 of 172
|
Next »
Search Results
-
Courseware
This course explores the issue of human trafficking for forced labour and sexual slavery, focusing on its representation in recent scholarly accounts and advocacy as well as in other media. Ethnographic and fictional readings along with media analysis help to develop a contextualized and comparative understanding of the phenomena in both past and present contexts. It examines the wide range of factors and agents that enable these practices, such as technology, cultural practices, social and economic conditions, and the role of governments and international organizations. The course also discusses the analytical, moral and methodological questions of researching, writing, and representing trafficking and slavery.
- Subjects:
- Anthropology and Sociology
- Keywords:
- Slavery Human trafficking
- Resource Type:
- Courseware
-
Courseware
Statistics is the science that turns data into information and information into knowledge. This class covers applied statistical methodology from an analysis-of-data viewpoint. Topics covered include frequency distributions; measures of location; mean, median, mode; measures of dispersion; variance; graphic presentation; elementary probability; populations and samples; sampling distributions; one sample univariate inference problems, and two sample problems; categorical data; regression and correlation; and analysis of variance. Use of computers in data analysis is also explored.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Statistics
- Resource Type:
- Courseware
-
Courseware
The conceptual structure for the course derives from the statement below that expresses the purpose of health informatics. Health informatics applies to a wide range of health-related application domains a set of methods (drawn from the informational and behavioral sciences) to create and study informational resources that support the health-related activities of people (individuals and groups) in these domains. The methods employed in health informatics derive from both the computational/informational sciences and the behavioral/social sciences. This course, as an initial immersion into the field of health informatics, will examine the domains, methods, and classes of information resources that, together, create the scaffolding of the field.
- Subjects:
- Health Technology and Informatics
- Keywords:
- Medical informatics
- Resource Type:
- Courseware
-
Courseware
本課程以研討中國文學史上居於主流地位的「韻文學」,即:唐詩、宋詞、元曲、戲曲以及說唱文學為主要內容。本課程藉由對歌謠、近體詩、說唱文學、古典戲劇的逐一解析,探討歷代韻文學的發展脈絡,讓學生進而能從事專題研究。
- Subjects:
- Chinese Literature
- Keywords:
- Chinese poetry Chinese literature Qu (Chinese literature) Ci (Chinese poetry)
- Resource Type:
- Courseware
-
Courseware
This course introduces the student to global health concepts and the network of organizations working to advance health care internationally. Emphasis for this course is on the global burden of disease and determinates of health. It will provide the student with a broad introduction to programs, systems and policies affecting global health. Students will explore facets of the global health care delivery system, health care economics and the political process and its impact on the health of individuals and populations.
- Subjects:
- Public Health
- Keywords:
- Medical economics Public health administration World health Children -- Health hygiene
- Resource Type:
- Courseware
-
Courseware
The primary goal of this course is to promote an evidence-based approach to advanced nursing practice. Evidenced-based research findings for nursing practice will be evaluated in terms of racial, ethnic, and socioeconomic relevance. An understanding of the research process, applicable theories, organizational dynamics, and leadership functions are applied to design and process of implementing research in health care settings.
- Subjects:
- Statistics and Research Methods and Nursing
- Keywords:
- Nursing -- Research -- Methodology Evidence-based nursing
- Resource Type:
- Courseware
-
Courseware
Systematic reviews and meta-analyses are useful for evidence-based clinical and public health practice. The widespread and growing application of systematic review methods for the synthesis of evidence on important or pressing research and clinical questions underscore the need for health-care professionals to understand and critique this research design. This course will provide a detailed description of the systematic review process, discuss the strengths and limitations of the method, and provide step-by-step guidance on how to actually perform a systematic review and meta-analysis. Specific topics to be covered include: formulation of the review question, searching of literature, quality assessment of studies, data extraction, meta-analytic methods, assessment of heterogeneity and report writing. The course will also cover statistical issues such as selection of statistical models for meta-analysis, practical examples of fixed and random effects models, best evidence syntheses (qualitative systematic reviews) as well as examples of methods to evaluate heterogeneity and publication bias. STATA statistical software will be used to perform meta-analysis during the computer lab, along with tutorials on how to effectively use tools such as PubMed for conducting reviews.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Meta-analysis Research -- Methodology Systematic reviews (Medical research)
- Resource Type:
- Courseware
-
Courseware
HMP 607 is the third in a three-course sequence intended to impart to generalist administrators the knowledge of finance and accounting necessary to manage health care organizations. The first course, HMP 608, covers financial accounting. The second course, HMP 606, focuses on managerial accounting topics. This third course concentrates on corporate finance topics. It aims to impart an understanding of how finance theory and practice can inform the decision-making of the health care firm. As such, HMP 607 is most appropriately considered a corporate finance course, as opposed to a course in financial markets. In addition, it will integrate corporate finance and accounting theories, institutional knowledge of health care finance, and applications to specific problems.
- Subjects:
- Management of Health Care Services
- Keywords:
- Health facilities Finance Corporations -- Finance
- Resource Type:
- Courseware
-
Courseware
The focus of this guided inquiry laboratory is to foster critical thinking that allows students to design, perform, and interpret experiments. In addition, the student acquires technical skills that are required for further advancement in experimental sciences. Although an ability to collect and analyze data in a quantitative manner is developed, the emphasis of the course is to provide a qualitative understanding of the basic concepts of chemistry. This is accomplished by demonstrating that chemical principles are derived from experimental data. The goal is to provide students both with a more accurate picture of the scientific process and with skills that are relevant to solving real life problems.
- Subjects:
- Laboratory Techniques and Safety and Chemistry
- Keywords:
- Chemical laboratories Chemical laboratories -- Technique Chemistry
- Resource Type:
- Courseware
-
Courseware
CHEM 216 builds on the experimental approach started in CHEM 211. Students participate in planning exactly what they are going to do in the laboratory by being given general goals and directions that have to be adapted to fit the specific project they will be working on. They use microscale equipment, which requires them to develop manual dexterity and care in working in the laboratory. They also evaluate the results of their experiments by checking for identity and purity using various chromatographic and spectroscopic methods.
- Subjects:
- Laboratory Techniques and Safety and Chemistry
- Keywords:
- Chemical laboratories Chemistry Organic Chemical laboratories -- Technique Organic compounds -- Synthesis
- Resource Type:
- Courseware
-
Courseware
Math 679 is a graduate level mathematics course whose purpose is to prove Mazur's theorem (link is external). Mazur's theorem is a well-known and important result, however it is not often taught in classroom settings. The course is divided into three parts: elliptic curves and abelian varieties, moduli of elliptic curves, and proof of Mazur’s theorem.
- Keywords:
- Abelian varieties Curves Algebraic Curves Elliptic
- Resource Type:
- Courseware
-
Video
In this video, we use the biceps brachii and the deltoid muscles as an example to illustrate the important structures of a skeletal muscle.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Muscles Musculoskeletal system
- Resource Type:
- Video
-
Video
In this video, you can see how our human body is built from the tiny atom to the human being.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy
- Resource Type:
- Video
-
Video
The video illustrates the position and orientation of the heart in the thorax.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Heart -- Anatomy Heart
- Resource Type:
- Video
-
Video
You will learn the basic structure of neuron.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Nervous system Neurons
- Resource Type:
- Video
-
Video
An overview of the spinal cord offering an illustration of how it works in controlling body locomotion and mediate reflexes.
- Subjects:
- Health Sciences
- Keywords:
- Human physiology Human anatomy Spinal cord Spinal cord -- Anatomy
- Resource Type:
- Video
-
Courseware
This is an intermediate algorithms course with an emphasis on teaching techniques for the design and analysis of efficient algorithms, emphasizing methods of application. Topics include divide-and-conquer, randomization, dynamic programming, greedy algorithms, incremental improvement, complexity, and cryptography.
- Subjects:
- Computing
- Keywords:
- Algorithms
- Resource Type:
- Courseware
-
Courseware
This course develops and applies scaling laws and the methods of continuum and statistical mechanics to biomechanical phenomena over a range of length scales, from molecular to cellular to tissue or organ level.
- Subjects:
- Biomedical Engineering and Biology
- Keywords:
- Biomedical engineering Biomechanics
- Resource Type:
- Courseware
-
Courseware
This course is an introduction to numerical methods and MATLAB®: Errors, condition numbers and roots of equations. Topics covered include Navier-Stokes; direct and iterative methods for linear systems; finite differences for elliptic, parabolic and hyperbolic equations; Fourier decomposition, error analysis and stability; high-order and compact finite-differences; finite volume methods; time marching methods; Navier-Stokes solvers; grid generation; finite volumes on complex geometries; finite element methods; spectral methods; boundary element and panel methods; turbulent flows; boundary layers; and Lagrangian coherent structures (LCSs).
- Subjects:
- Mechanical Engineering
- Keywords:
- Fluid mechanics
- Resource Type:
- Courseware
-
Others
Projections of commercial airline flight schedules worldwide. Describe characteristics of each flight such as: departure and arrival airports, flight times, carrier, fares, capacity, and more. Projections are made at the beginning of every time period (month or year) and project the schedules for that time period until the next update is received. Data from 1979-March 1987 are available monthly. Data from 1987 onward are available annually.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Airlines Aeronautics Aeronautics -- Flights
- Resource Type:
- Others
-
Video
Jim Bull, Co-founder and chief creative officer of Moving Brands, discusses his own professional path. He was instrumental in developing an innovative approach to branding, storytelling and experience design. His deep understanding of how to create successful brands has enabled Moving Brands to help define internationally known brands such as Apple, Google, Nokia, Microsoft and Stella McCartney. In this dynamic lecture, he speaks about his 16 years of running a creative, global business—when to take risks, how to win work and why you need to pick a leader.
- Subjects:
- Advertising Design and Storytelling
- Keywords:
- Storytelling Bring (Marketing)
- Resource Type:
- Video
-
Video
Being a responsible traveller means leaving a place better than you found it. This video investigates the complex rubbish problem on Mt Rinjani.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Indonesia -- Lombok Tourism -- Environmental aspects
- Resource Type:
- Video
-
e-book
Food Service Industry
- Subjects:
- Food and Beverage
- Keywords:
- Food service -- Vocational guidance Food service employees -- Vocational guidance Food service management
- Resource Type:
- e-book
-
e-book
Food Service Management
- Subjects:
- Food and Beverage
- Keywords:
- Food service Food service management
- Resource Type:
- e-book
-
e-book
Human Resources
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food service -- Personnel management Hospitality industry -- Personnel management Hotels -- Personnel management
- Resource Type:
- e-book
-
Video
An introduction to the Chi Square Test with a demonstration in SPSS.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Statistical methods Research -- Methodology Statistics SPSS (Computer file)
- Resource Type:
- Video
-
Courseware
A full package of course contents with syllabus, course contents and review. There are 6 modules with lecture presentations (PPT), student handouts, quizzes, facilitator guides, and more. Designed for all healthcare professionals in America.
- Subjects:
- Medical and Professional Ethics
- Keywords:
- Medical laws legislation Medical care -- Law legislation Medical ethics
- Resource Type:
- Courseware
-
Courseware
訓練學生日本漢文訓讀法,並了解中國明清文學對日本文學的影響。
- Subjects:
- Japanese Language, Comparative Literature, and Chinese Studies
- Keywords:
- Qing Dynasty (China) Japanese literature Comparative literature -- Japanese Chinese Chinese literature -- Ming dynasty
- Resource Type:
- Courseware
-
Video
Dive into the phenomenon known as circular reporting and how it contributes to the spread of false news and misinformation. In previous decades, most news with global reach came from several major newspapers and networks with the resources to gather information directly. The speed with which information spreads now, however, has created the ideal conditions for something called circular reporting. Noah Tavlin sheds light on this phenomenon.
- Keywords:
- Media literacy Fake news Information literacy
- Resource Type:
- Video
-
Video
In this video, you will learn how to use make use of citation chaining to search related literature on similar topic
- Keywords:
- Research -- Methodology Google (Firm) Online bibliographic searching
- Resource Type:
- Video
-
Video
In this video, it is about the intellectual property. It elaborates the four type of intellectual propery, trademark, copyright, design rights, and patent.
- Subjects:
- Law and Legislation and Statistics and Research Methods
- Keywords:
- Intellectual property Design protection Industrial property
- Resource Type:
- Video
-
Video
In this video, you’ll continue to learn how to evaluate and identify different types of sources.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Engineering -- Research
- Resource Type:
- Video
-
Video
In this video, you’ll learn what databases are, and some tips for searching them effectively.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research Database searching
- Resource Type:
- Video
-
Video
This video demonstrates the search process, starting with finding keywords and ending with executing the search and accessing the literature. Topics covered include advanced searching techniques, using filters in PubMed, and accessing literature through open access websites like PubMed Central. 1. Steps of the literature search process 2. Gathering Keywords on the Internet 3. Understanding MeSH 4. Review the search terms 5. Database search techniques and Boolean operators 6. Searching PubMed and using Advanced search 7. Using PubMed filters 8. PubMed Central 9. MyNCBI 10. Accessing the literature 11. Additional resources
-
Video
People have been grappling with the question of artificial creativity -- alongside the question of artificial intelligence -- for over 170 years. For instance, could we program machines to create high quality original music? And if we do, is it the machine or the programmer that exhibits creativity? Gil Weinberg investigates this creative conundrum.
- Subjects:
- Electronic and Information Engineering
- Keywords:
- Robotics Artificial intelligence
- Resource Type:
- Video
-
Video
Earthquakes have always been a terrifying phenomenon, and they’ve become more deadly as our cities have grown — with collapsing buildings posing one of the largest risks. But why do buildings collapse in an earthquake? And how can it be prevented? Vicki V. May explains the physics of why it is not the sturdiest buildings, but the smartest, that will remain standing.
- Subjects:
- Building and Real Estate and Disaster Control and Management
- Keywords:
- Building failures -- Prevention Earthquake resistant design Earthquake engineering Buildings -- Earthquake effects
- Resource Type:
- Video
-
Video
The Internet of Things gives us access to the data from millions of devices. But how does it work, and what can we do with all that data? Find out in this animated tutorial from IBM's Think Academy. For more information on IBM and the Internet of Things, please visit: http://www.ibm.com/IoT
- Subjects:
- Electronic and Information Engineering
- Keywords:
- Embedded computer systems Internet of things
- Resource Type:
- Video
-
e-book
This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don’t stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.
- Subjects:
- Interactive and Digital Media
- Keywords:
- Graphic arts
- Resource Type:
- e-book
-
Video
This channel contains the complete 8.01x (Physics I: Classical Mechanics), 8.02x (Physics II: Electricity and Magnetism) and 8.03 (Physics III: Vibrations and Waves) lectures as presented by Walter Lewin in the fall of 1999, spring of 2002 and fall of 2004. The 8.01x and 8.02x edX lectures are high resolution (480p) versions of the more commonly seen OCW versions. Some edits were also made by Lewin. 8.03 is the OCW version, also in a 480p resolution. Links to lecture notes, assignments/solutions and exams/solutions are added. Playlists with Help Sessions for 8.01x, 8.02x and 8.03 are also available. They are "mini lectures". The problems discussed in these videos should be apparent after watching the first few minutes. Other playlists show Lewin in various appearances and his Bi-Weekly Physics problems/solutions and several excellent lectures by Feynman and others.
- Subjects:
- Physics and Electrical Engineering
- Keywords:
- Waves Vibration Magnetism Mechanics Electricity Physics
- Resource Type:
- Video
-
Video
3Blue1Brown, by Grant Sanderson, is some combination of math and entertainment, depending on your disposition. The goal is for explanations to be driven by animations and for difficult problems to be made simple with changes in perspective.
- Course related:
- AMA1120 Basic Mathematics II – Calculus and Linear Algebra
- Subjects:
- Social Work and Human Servicessocial and Psychology
- Keywords:
- Algebras Linear
- Resource Type:
- Video
-
e-book
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School
- Subjects:
- English Language
- Keywords:
- Business writing English language -- Business English Business communication Textbooks
- Resource Type:
- e-book
-
e-book
Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology. The teaching approach in Information Systems: A Manager's Guide to Harnessing Technology can change this. The text offers a proven approach that has garnered student praise, increased IS enrollment, and engaged students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students. And while chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned, asking questions like: Why was Netflix able to repel Blockbuster and WalMart? How did Harrah's Casino's become twice as profitable as comparably-sized Caesar's, enabling the former to acquire the latter? How does Spain's fashion giant Zara, a firm that shuns the sort of offshore manufacturing used by every other popular clothing chain, offer cheap fashions that fly off the shelves, all while achieving growth rates and profit margins that put Gap to shame? Why do technology markets often evolve into winner-take-all or winner take-most scenarios? And how can managers compete when these dynamics are present? Why is Google more profitable than Disney? How much is Facebook really worth? The teaching approach in this text encourages students to think deeper and more practically about the space where business and technology meet. Every topic is related to specific business examples, so students gain an immediate appreciation of its importance. Rather than starting with technical topics, the book starts with strategic thinking, focusing on big-picture issues that interest students.
- Subjects:
- Computing
- Keywords:
- Information resources management Management information systems Information technology Textbooks
- Resource Type:
- e-book
-
e-book
Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic — All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line — the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager — While the "General Management" course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as "general managers." This course was relabeled "The Entrepreneurial Manager" in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership — Starting with the opening chapter, Principles of Management shows students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist's palette, tools, and techniques) to create the art of management. This book's modular format easily maps to a POLC (Planning, Organizing, Leading, and Controlling) course organization, which was created by Henri Fayol (General and industrial management (1949). London: Pitman Publishing company), and suits the needs of both undergraduate and graduate course in Principles of Management. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.
- Subjects:
- Management
- Keywords:
- Management Textbooks
- Resource Type:
- e-book
-
e-book
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing?" Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it?" And "what is the marketing ROI?" And finally, "what is this customer or set of customers worth to us over their lifetime?"
-
e-book
OpenIntro Statistics covers a first course in statistics, providing a rigorous introduction to appliedstatistics that is clear, concise, and accessible. This book was written with the undergraduate levelin mind, but it’s also popular in high schools and graduate courses.We hope readers will take away three ideas from this book in addition to forming a foundationof statistical thinking and methods. • Statistics is an applied field with a wide range of practical applications.• You don’t have to be a math guru to learn from real, interesting data.• Data are messy, and statistical tools are imperfect. But, when you understand the strengthsand weaknesses of these tools, you can use them to learn about the world.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Statistics Textbooks
- Resource Type:
- e-book
-
e-book
With “Sustainability: A Comprehensive Foundation”, first and second-year college students are introduced to this expanding new field, comprehensively exploring the essential concepts from every branch of knowledge – including engineering and the applied arts, natural and social sciences, and the humanities. As sustainability is a multi-disciplinary area of study, the text is the product of multiple authors drawn from the diverse faculty of the University of Illinois: each chapter is written by a recognized expert in the field. This text is designed to introduce the reader to the essential concepts of sustainability. This subject is of vital importance seeking as it does to uncover the principles of the long-term welfare of all the peoples of the planet but is only peripherally served by existing college textbooks. The content is intended to be useful for both a broad-based introductory class on sustainability and as a useful supplement to specialist courses which wish to review the sustainability dimensions of their areas of study. By covering a wide range of topics with a uniformity of style, and by including glossaries, review questions, case studies, and links to further resources, the text has sufficient range to perform as the core resource for a semester course. Students who cover the material in the book will be conversant in the language and concepts of sustainability, and will be equipped for further study in sustainable planning, policy, economics, climate, ecology, infrastructure, and more. Furthermore, the modular design allows individual chapters and sections to be easily appropriated without the purchase of a whole new text. This allows educators to easily bring sustainability concepts, references, and case studies into their area of study. This appropriation works particularly well as the text is free downloadable to anyone who wishes to use it. Furthermore, readers are encouraged to work with the text. Provided there is attribution to the source, users can adapt, add to, revise and republish the text to meet their own needs. Because sustainability is a cross-disciplinary field of study, producing this text has required the bringing together over twenty experts from a variety of fields. This enables us to cover all of the foundational components of sustainability: understanding our motivations requires the humanities, measuring the challenges of sustainability requires knowledge of the sciences (both natural and social), and building solutions requires technical insight into systems (such as provided by engineering, planning, and management). Readers accustomed to textbooks that present material in a unitary voice might be surprised to find in this one statements that do not always agree. Here, for example, cautious claims about climate change stand beside sweeping pronouncements predicting future social upheaval engendered by a warming world. And a chapter that includes market-based solutions to environmental problems coexists with others that call for increased government control. Such diversity of thought characterizes many of the fields of inquiry represented in the book; by including it, we invite users to engage in the sort of critical thinking a serious study of sustainability requires. It is our sincerest hope that this work is shared freely and widely, as we all struggle to understand and solve the enormous environmental challenges of our time.
- Keywords:
- Sustainability Textbooks
- Resource Type:
- e-book
-
e-book
Introduction to the Modeling and Analysis of Complex Systems introduces students to mathematical/computational modeling and analysis developed in the emerging interdisciplinary field of Complex Systems Science. Complex systems are systems made of a large number of microscopic components interacting with each other in nontrivial ways. Many real-world systems can be understood as complex systems, where critically important information resides in the relationships between the parts and not necessarily within the parts themselves. This textbook offers an accessible yet technically-oriented introduction to the modeling and analysis of complex systems. The topics covered include: fundamentals of modeling, basics of dynamical systems, discrete-time models, continuous-time models, bifurcations, chaos, cellular automata, continuous field models, static networks, dynamic networks, and agent-based models. Most of these topics are discussed in two chapters, one focusing on computational modeling and the other on mathematical analysis. This unique approach provides a comprehensive view of related concepts and techniques, and allows readers and instructors to flexibly choose relevant materials based on their objectives and needs. Python sample codes are provided for each modeling example.
- Subjects:
- Computing
- Keywords:
- System analysis -- Mathematical models Computational complexity Textbooks System theory -- Mathematical models
- Resource Type:
- e-book
-
e-book
This is a text that covers the standard topics in a sophomore-level course in discrete mathematics: logic, sets, proof techniques, basic number theory, functions, relations, and elementary combinatorics, with an emphasis on motivation. It explains and clarifies the unwritten conventions in mathematics, and guides the students through a detailed discussion on how a proof is revised from its draft to a final polished form. Hands-on exercises help students understand a concept soon after learning it. The text adopts a spiral approach: many topics are revisited multiple times, sometimes from a different perspective or at a higher level of complexity. The goal is to slowly develop students' problem-solving and writing skills.Open SUNY Textbooks is an open access textbook publishing initiative established by State University of New York libraries and supported by SUNY Innovative Instruction Technology Grants. This initiative publishes high-quality, cost-effective course resources by engaging faculty as authors and peer-reviewers, and libraries as publishing service and infrastructure. The pilot launched in 2012, providing an editorial framework and service to authors, students and faculty, and establishing a community of practice among libraries. Participating libraries in the 2012- 2013 pilot include SUNY Geneseo, College at Brockport, College of Environmental Science and Forestry, SUNY Fredonia, Upstate Medical University, and University at Buffalo, with support from other SUNY libraries and SUNY Press. More information can be found at http://textbooks.opensuny.org.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Mathematics Textbooks Computer science -- Mathematics
- Resource Type:
- e-book
-
e-book
Algebra and Trigonometry provides a comprehensive and multi-layered exploration of algebraic principles. The text is suitable for a typical introductory Algebra & Trigonometry course, and was developed to be used flexibly. The modular approach and the richness of content ensures that the book meets the needs of a variety of programs.Algebra and Trigonometry guides and supports students with differing levels of preparation and experience with mathematics. Ideas are presented as clearly as possible, and progress to more complex understandings with considerable reinforcement along the way. A wealth of examples – usually several dozen per chapter – offer detailed, conceptual explanations, in order to build in students a strong, cumulative foundation in the material before asking them to apply what they've learned. OpenStax College has compiled many resources for faculty and students, from faculty-only content to interactive homework and study guides.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Precalculus Trigonometry Algebra Textbooks
- Resource Type:
- e-book
-
e-book
College Algebra provides a comprehensive and multi-layered exploration of algebraic principles. The text is suitable for a typical introductory Algebra course, and was developed to be used flexibly. The modular approach and the richness of content ensures that the book meets the needs of a variety of programs.College Algebraguides and supports students with differing levels of preparation and experience with mathematics. Ideas are presented as clearly as possible, and progress to more complex understandings with considerable reinforcement along the way. A wealth of examples – usually several dozen per chapter – offer detailed, conceptual explanations, in order to build in students a strong, cumulative foundation in the material before asking them to apply what they've learned. OpenStax College has compiled many resources for faculty and students, from faculty-only content to interactive homework and study guides.
- Subjects:
- Mathematics and Statistics
- Keywords:
- Algebra Textbooks
- Resource Type:
- e-book
- « Previous
- Next »
- 1
- 2
- 3
- 4