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Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing
- Resource Type:
- Others
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
- Resource Type:
- Others
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Video
In past few years, hybrid/online teaching has been used during the COVID-19 pandemic. In this workshop, a 4C model: Content, Collaboration, Community and Communication is presented for hybrid/online teaching. To support the 4C model, various teaching/learning tools and resources can be used such as: presentation slides with annotations, chatbox communication, open educational resources, multiple choice exercises, group exercises, class surveys etc. Good practice and useful experience (e.g., how to handle the aforementioned tools smoothly in a class) will be shared through the workshop.
Event Date: 7/12/2022
Facilitator(s): Chan, Henry; Zhou, Laura
- Subjects:
- Good Practices
- Keywords:
- Internet in education Educational technology College teaching Blended learning Web-based instruction
- Resource Type:
- Video
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MOOC
The Machine Learning Specialization is a foundational online program created in collaboration between DeepLearning.AI and Stanford Online. This beginner-friendly program will teach you the fundamentals of machine learning and how to use these techniques to build real-world AI applications.
This Specialization is taught by Andrew Ng, an AI visionary who has led critical research at Stanford University and groundbreaking work at Google Brain, Baidu, and Landing.AI to advance the AI field.
This 3-course Specialization is an updated version of Andrew’s pioneering Machine Learning course, rated 4.9 out of 5 and taken by over 4.8 million learners since it launched in 2012.
It provides a broad introduction to modern machine learning, including supervised learning (multiple linear regression, logistic regression, neural networks, and decision trees), unsupervised learning (clustering, dimensionality reduction, recommender systems), and some of the best practices used in Silicon Valley for artificial intelligence and machine learning innovation (evaluating and tuning models, taking a data-centric approach to improving performance, and more.) By the end of this Specialization, you will have mastered key concepts and gained the practical know-how to quickly and powerfully apply machine learning to challenging real-world problems. If you’re looking to break into AI or build a career in machine learning, the new Machine Learning Specialization is the best place to start.
- Course related:
- AAE5103 Artificial Intelligence in Aviation Industry
- Subjects:
- Computing
- Keywords:
- Machine learning Artificial intelligence
- Resource Type:
- MOOC
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Video
【PolyU 85th Anniversary Interview Series】 Dr Marjorie Yang was the first female Council Chairman of PolyU. During her tenure, she actively promoted the translation of research into practical solutions and collaborations between PolyU and industry partners. In this interview, Dr Yang shares a heart-touching experience during her tenure and her efforts in driving sustainability.
【理大八十五周年訪談系列】楊敏德博士是第一位女士出任理大校董會主席。她任內積極推動大學將科研成果轉化為應用，重視大學與業界伙伴的合作。在訪談中，楊博士回顧了在任期間一次感動的經歷，以及她在推動實踐可持續發展所作的努力。
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Video
In this video, it covers the topic of (1).2D layered transition metal dichalcogenides; (2) Theoretical study on opto-electronic properties of 2D materials; and (3) Molecularly thin 2D quantum ruddlesden-popper perovskites.FAST is organizing the Research at FAST Seminar Series 2021/22 in the coming months to explore collaboration opportunities within PolyU community. The series also serve as a platform for colleagues to get to know FAST researchers.
- Subjects:
- Electronic Engineering and Materials Science
- Keywords:
- Two-dimensional materials Quantum chemistry
- Resource Type:
- Video
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Video
PolyU's strategic plan aims to (1) instill in students the desire to learn and strengthen their ability to learn to learn, (2) enhance the student learning experience through the use of interactive pedagogies, (3) transform physical and virtual learning spaces to facilitate new teaching and learning pedagogies. In this webinar, organized by School of Nursing (SN) and in collaboration with the Educational Development Centre (EDC), Dr. Bryan Ho will share his 4-stage model of Virtual Tutorials that he used to cater to the above-mentioned PolyU aims. His data also indicated that this model is able to enhance the self-directed learning abilities. He loves the opportunity to disseminate his experience to other colleagues in PolyU.
Event Date: 26/5/2022
Facilitator(s): Dr Bryan Ho (SN), Darren Harbutt (EDC), Dr Kai Pan Mark (EDC)
- Subjects:
- Good Practices
- Keywords:
- Learning Psychology of Web-based instruction Engagement (Philosophy) Motivation in education
- Resource Type:
- Video