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Video
What is adaptability? Adaptability is a skill. It's feeling okay when you have to change how you think or act. To create a plan to improve your skills for learning, work and life, visit upskillsforwork.ca
- Keywords:
- Change (Psychology) Adaptability (Psychology)
- Resource Type:
- Video
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Video
Adaptability is having the skills to cope with change as work and industry evolve. In this 5-minute video, you’ll learn how to become an agent of change to improve your outcomes and growth in your area of business.
- Keywords:
- Organizational behavior Change (Psychology) Adaptability (Psychology) Organizational change -- Management
- Resource Type:
- Video
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Video
In this video, we discuss 'how to adapt' as a key to becoming your best self. Knowing how to adapt is key to becoming a master of your reality. This video will help you understand the process of adaptability for a life of success at being true to you.
- Keywords:
- Change (Psychology) Adaptability (Psychology)
- Resource Type:
- Video
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Video
Ken Cooper, Global Head of HR for Bloomberg, shares his insights on why being adaptable matters for individuals and organizations to remain relevant in an ever-changing world.
- Keywords:
- Organizational behavior Change (Psychology) Adaptability (Psychology) Organizational change -- Management
- Resource Type:
- Video
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Video
The world is changing quickly, affecting how we work, live and learn. Whether you’re starting a new job, learning to use new technology or need to develop different abilities to move up at your current job, possessing strong adaptability skills is important if you want to be successful.Skills for Success can help you develop your adaptability skills so you can continue to grow and succeed at work and in life.
- Keywords:
- Adaptability (Psychology) Success -- Psychological aspects Change (Psychology)
- Resource Type:
- Video
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Video
When venture investor Natalie Fratto is determining which start-up founder to support, she doesn't just look for intelligence or charisma; she looks for adaptability. In this insightful talk, Fratto shares three ways to measure your "adaptability quotient" -- and shows why your ability to respond to change really matters.
- Keywords:
- Adaptability (Psychology) Change (Psychology)
- Resource Type:
- Video
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MOOC
To survive in today’s constantly changing business landscape requires being comfortable in uncertainty. Adaptability is what allows people and businesses to solve problems, overcome challenges and move back from the edge of attrition to the more stable ground of relevance. Adaptability is everything. — Jeff Boss, Forbes
Adaptability refers to your ability change your actions, course, or approach in order to suit different conditions or environments. Adaptability implies a sense of personal choice, of purposefully navigating—rather than being driven by—changing circumstances.
Resilience is the capacity to recover quickly from difficulties. Resilience gives you the ability to bounce forward with new insights and learning you can carry into the future.
Both adaptability and resilience include the ability to assess an evolving situation from multiple perspectives, to shift thinking and viewpoint, and to choose the best response. Adaptable people flourish amidst chaos while inflexible people flounder. Adapters find openings in situations where others only see closure. This 4-module course will give you knowledge and tools to become more adaptable and resilient in your workplace and in your life.
- Keywords:
- Adaptability (Psychology) Resilience (Personality trait) Change (Psychology)
- Resource Type:
- MOOC
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MOOC
Everyone experiences adversity and stress at some level, whether it’s the pressure to perform in school or work, relationship problems, financial difficulties, or simply the number of tasks to do in a short period of time. All stress isn’t bad, but chronic stress can take its toll on our minds, bodies, and behavior. Research has shown that people can learn and use specific resilience skills (such as optimistic thinking, relaxation strategies, choosing one’s attention) and positive routines (good sleep, scheduling in fun, and so on) in order to better manage stress, bounce back quicker after a setback, be more effective in their academic and vocational pursuits, develop stronger relationships with others, be physically and mentally healthy, and be satisfied with their lives overall. In short, resilience is ordinary magic and can be learned. It does not necessarily mean that you have to be born resilient or get lucky in life. The purpose of this course is to teach individuals the science behind becoming a resilient person. Stated simply, resilience is the ability to survive and thrive. Resiliency is not only about your ability to positively adapt in the face of adverse or challenging circumstances (that is, survive), but it is also about learning the positive skills, strategies and routines that enable you to live a happy, fulfilling, and meaningful life (in other words, thrive). This course gives you the permission to take care of yourself in order to effectively manage life stressors and do what matters most in life.
By the end of this course, you will have learned about the knowledge and skills that you can apply in your life now and in the future to be a resilient person.
- Keywords:
- Stress management Resilience (Personality trait)
- Resource Type:
- MOOC
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MOOC
Globalisation and advances in information and communication technology have resulted in a 24/7 work environment characterised by rapid change, a greater sense of competition, and an explosion in access to communication and information. These pressures compound stress related to workload and information processing – this not only reduces performance but can lead to a reduced sense of meaning and purpose as well as physical and mental health issues. Understanding stress and how to boost your resilience to it are essential skills for contemporary leaders and play a vital role in managing the demands you face at work. This course will focus on the nature of stressors facing leaders in today’s work environments and how to deal with them. You’ll explore personal resilience – your capacity to withstand and cope with stress – and strategies for self-management, motivation and organisation. You’ll also learn how resilience is impacted by health and social relationships.
- Keywords:
- Adaptability (Psychology) Stress management Resilience (Personality trait) Job stress
- Resource Type:
- MOOC
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Others
Managers have tried various strategies and perks to boost employee engagement—all with little impact on long-term retention and performance. But now, neuroscience offers some answers. Through his research on the brain chemical oxytocin—shown to facilitate collaboration and teamwork—Zak has developed a framework for creating a culture of trust and building a happier, more loyal, and more productive workforce.
By measuring people’s oxytocin levels in response to various situations—first in the lab and later in the workplace—Zak identified eight key management behaviors that stimulate oxytocin production and generate trust: (1) Recognize excellence. (2) Induce “challenge stress.” (3) Give people discretion in how they do their work. (4) Enable job crafting. (5) Share information broadly. (6) Intentionally build relationships. (7) Facilitate whole-person growth. (8) Show vulnerability.
Ultimately, Zak concludes, managers can cultivate trust by setting a clear direction, giving people what they need to see it through, and then getting out of their way. In short, to boost engagement, treat people like responsible adults.
- Keywords:
- Personnel management Corporate culture Employee motivation Trust
- Resource Type:
- Others
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Others
Teamwork has a dramatic effect on organizational performance.
An effective team can help an organization achieve incredible results.
A team that is not working can cause unnecessary disruption, failed delivery and strategic failure.
Nowadays it is almost impossible to avoid being a member of team. If you're not on an official team at work, chances are you function within one in one way or another. So it's important for your personal and career development to know your teamworking strengths and weaknesses.
This assessment helps you uncover common teamworking problems that you might be experiencing. Once you've completed the assessment, we direct you towards team tools that will help you to improve and develop these important skills.
- Keywords:
- Teams in the workplace Performance Organizational effectiveness
- Resource Type:
- Others
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Others
You can't just switch on teamwork. It takes time for a new team to "gel" and work to its full potential. What's more, team members go through stages as they move from strangers to co-workers.
Bruce Tuckman's Forming, Storming, Norming, and Performing model describes these stages. When you understand Tuckman's model, you'll know how to help your new team to become effective – faster. Let's look at how.
- Keywords:
- Teams in the workplace Teams in the workplace -- Management
- Resource Type:
- Others
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Others
Dr Meredith Belbin defines a 'Team Role' as one of nine clusters of behavioural attributes identified by his research at Henley as being effective in order to facilitate team progress.
- Keywords:
- Teams in the workplace Project management
- Resource Type:
- Others
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MOOC
In today’s workplace, professionals don’t work alone, and rarely work with just one other person. More often, we are required to work in groups to strategize, design solutions, ideate, motivate, manage, and execute. This course, part of the Leadership Essentials Professional Certificate program, complements business communication skills and expands those competencies to provide a foundation for decision-making, consensus-building, and problem-solving within a group environment.
In this course, learners will analyze and evaluate their own experiences of leading and participating in teams, and will relate them to industry examples.
Topics in the course also include:
Team formation and development
Building, leading, organizing, and motivating teams
Managing conflict in groups to build productive professional relationships
Collaboration among cross-functional teams
Interpersonal relationship dynamics in small groups
- Keywords:
- Interpersonal communication Teams in the workplace Business communication
- Resource Type:
- MOOC
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MOOC
In this course, you will enhance your ability and opportunity to work creatively within any organization, learn to understand the importance and role of teamwork within the organization, and develop skills that differentiate yourself as a team player. The professional business skills related to teamwork and creativity gained through this course will help you to succeed working in any organization.
- Keywords:
- Creative thinking Creative ability in business
- Resource Type:
- MOOC
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MOOC
Recently revised and updated! Effective teamwork and group communication are essential for your professional and personal success. In this course you will learn to: make better decisions, be more creative and innovative, manage conflict and work with difficult group members, negotiate for preferred outcomes, improve group communication in virtual environments, develop a better overall understanding of human interaction, and work more effectively as a team. Our goal is to help you understand these important dynamics of group communication and learn how to put them into practice to improve your overall teamwork.
- Keywords:
- Interpersonal communication Project management Communication in small groups Group problem solving
- Resource Type:
- MOOC
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Video
Are you a first time project manager and need to learn the project manager basics so that your project can be successful? In this video, I’m sharing the most important tips for new project managers so that you’ll never experience a failed project.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
Project Management Skills [WHAT YOU NEED TO SUCCEED AS A PM] / Are you looking to improve your project management skills and want to know the skills required for project manager success? Today, I’ll be sharing with you the most important project manager required skills so that you can be a successful project manager.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
In this video, we’ll take you through 5 of the best project management software, their key features, what each tool is best for as well as pricing information.Project management software mentioned in this video:
- ClickUp
- monday.com
- Hive
- Smartsheet
- Asana
- Keywords:
- Project management -- Computer programs Project management
- Resource Type:
- Video
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Video
Introduction to Project Management. Learn how to manage a project on your own, how to structure projects in large, medium, and small organizations, and understand why some projects are successful while others not. This video covers some of the fundamental knowledge, concepts, tools and techniques you need to understand how a project works and what is the best way to manage it.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
Project Planning | Project Plan In Excel With Gantt Chart | Project Management In Excel |Simplilearn
This video on project planning in Excel will help us understand the process of project planning concerning Excel. The video will explain the process of project management in Excel, elaborating on the reasons why we should use excel for project management. Then we will see the basics of a Gantt chart, along with understanding the process of making a Gantt chart in Excel. We will also see different Microsoft Excel templates, along with their features. Now, let us get started.
- Keywords:
- Project management -- Data processing Project management Microsoft Excel (Computer file)
- Resource Type:
- Video
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Video
This video on project manager roles and responsibilities will help us understand who is a project manager and what all skills are required to be a project manager. The video explains the roles and responsibilities of a project manager. After we know who is a project manager and what all a project manager is supposed to do, we will check the project manager’s salary. We will also see how one can become a project manager. Towards the end, we will review how a project manager’s resume looks like. Now, let us get started.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
This video on Project Management tools will help us understand the popular project management tools in the market. In the beginning, the video will explain the parameters one needs to keep in mind while choosing a project management tool for personal use or their team. The video mentions the release of the PM tool, its features, and the companies that use them. We will also know the different packages in the market, along with their costs and various constraints. Now, let us get started and get to know the Project Management tools in detail.
- Keywords:
- Project management -- Computer programs Project management
- Resource Type:
- Video
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Video
What Is Project Management? | Introduction To Project Management | PMP Training Videos | Simplilearn
This video on what is project management will help us understand the basics of project management. The video explains everything that project management includes beginning from What is a project and the components of project management. We will understand the project life cycle and the responsibilities in project management. Furthermore, it tells about various certifications that one may take to become a project manager and excel in the field of project management. Finally, we will learn the risks in project management and how to manage those risks. Now, let us get started and understand project management in detail.
- Keywords:
- Project management
- Resource Type:
- Video
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Video
Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people. The process is taught in top design and business schools around the world. It has brought many businesses lots of happy customers and helped entrepreneurs from all around the world, to solve problems with innovative new solutions
- Keywords:
- Creative thinking Thought thinking Problem solving Creative ability
- Resource Type:
- Video
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Video
Imagine you were asked to invent something new. It could be whatever you want, made from anything you choose, in any shape or size. That kind of creative freedom sounds so liberating, doesn’t it? Or ... does it? if you're like most people you’d probably be paralyzed by this task. Why? Brandon Rodriguez explains how creative constraints actually help drive discovery and innovation.
- Keywords:
- Creative ability Inventions Problem solving
- Resource Type:
- Video
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Video
Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular? It's because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems. Learn to love being bored as Manoush Zomorodi explains the connection between spacing out and creativity.
- Keywords:
- Creative thinking Creative ability Boredom
- Resource Type:
- Video
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Video
People have been grappling with the question of artificial creativity -- alongside the question of artificial intelligence -- for over 170 years. For instance, could we program machines to create high quality original music? And if we do, is it the machine or the programmer that exhibits creativity? Gil Weinberg investigates this creative conundrum.
- Keywords:
- Creative ability Artificial intelligence
- Resource Type:
- Video
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Video
Radio host Julie Burstein talks with creative people for a living -- and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira Nair, writer Richard Ford, sculptor Richard Serra and photographer Joel Meyerowitz.
- Keywords:
- Creative thinking Creative ability
- Resource Type:
- Video
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Others
At IDEO.org, part of our mission is to spread human-centered design to social sector practitioners around the world. The Field Guide to Human-Centered Design reveals our process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centered design in action. The Field Guide has everything you need to understand the people you're designing for, to have more effective brainstorms, to prototype your ideas, and to ultimately arrive at more creative solutions.
- Keywords:
- Design -- Psychological aspects Design -- Social aspects Human engineering
- Resource Type:
- Others
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MOOC
This course deals directly with your ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and concepts to solve problems. Through a series of creativity building exercises, short lectures, and readings, learners develop both an understanding of creativity and increase their own ability.
This course will help you understand the role of creativity and innovation in your own work and in other disciplines. It will challenge you to move outside of your existing comfort zone and to recognize the value of that exploration. This course will help you understand the importance of diverse ideas, and to convey that understanding to others.
The principal learning activity in the course is a series of "differents" where you are challenged to identify and change your own cultural, habitual, and normal patterns of behavior. Beginning with a prompt, e.g. "eat something different", you will begin to recognize your own = limits and to overcome them. In addition, you are encouraged to understand that creativity is based on societal norms, and that by it's nature, it will differ from and be discouraged by society. In this course, the persistence of the creative person is developed through practice. At the same time, these exercises are constrained by concerns of safety, legality, and economics, which are addressed in their creative process.
- Keywords:
- Creative thinking Change Problem solving Critical thinking
- Resource Type:
- MOOC
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Others
The Design Sprint Kit is an open-source resource for design leaders, product owners, developers or anyone who is learning about or running Design Sprints. Whether you are new to Design Sprints and gaining buy in for your first Sprint, or an experienced Sprint facilitator looking for new methods, this site will help you learn, plan, and contribute to the Design Sprint Methodology. The Design Sprint is a proven methodology for solving problems through designing, prototyping, and testing ideas with users. Design Sprints quickly align teams under a shared vision with clearly defined goals and deliverables. Ultimately, it is a tool for developing a hypothesis, prototyping an idea, and testing it rapidly with as little investment as possible in as real an environment as possible.
- Keywords:
- Design -- Psychological aspects Problem solving Creative ability in business
- Resource Type:
- Others
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Others
The Design Thinking Bootcamp Bootleg is an overview of some of our most-used tools. The guide was originally intended for recent graduates of our Bootcamp: Adventures in Design Thinking class. But we’ve heard from folks who’ve never been to the d.school that have used it to create their own introductory experience to design thinking. The Bootcamp Bootleg is more of a cook book than a text book, and more of a constant work-in-progress than a polished and permanent piece. This resource is free for you to use and share—and we hope you do.
- Keywords:
- Creative thinking Design -- Psychological aspects Creative ability Product design Critical thinking
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Aden Select Shenzhen Taizi Hotel, formerly known as the Shenzhen Taizi Hotel, was established in 1983 and recently underwent an upgrade and renovation. It is now managed by Shenzhen China Merchants Aden Hotel and Apartment Management Co., Ltd. It is located in Shekou, Shenzhen, with easy access to transportation and popular tourist attractions. The hotel has 107 rooms with a coastal and retro industrial theme. China Merchants Aden's brand "Aden" has been successful in the hotel industry, providing high-quality service to high-end guests. The aim is to create a comforting experience for travelers and make life on the road enjoyable.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Macau (Special Administrative Region) Tourism -- Marketing
- Resource Type:
- Others