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e-book
An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.
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e-book
Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.
- Subjects:
- Business Ethics
- Keywords:
- Business ethics Textbooks
- Resource Type:
- e-book
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e-book
This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study.
- Subjects:
- Corporate Social Responsibility and Business Ethics
- Keywords:
- Business ethics Social responsibility of business Textbooks
- Resource Type:
- e-book
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e-book
The issue of sustainability and specifically sustainable business is of increasing interest and importance to students of business and also students in the sciences, government, public policy, planning and other fields. There can be significant benefits from students learning about sustainable business from the rich experiences of business practice. The Sustainable Business Case Book by Gittell, Magnusson and Merenda is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives. The Sustainable Business Case Book can be used as a stand-alone text or as a supplemental textbook for undergraduate courses that have an interest in sustainable business. While the book's primary focus is on the relationship between business and sustainability, the book can also be used in courses offered in fields other than business, including environmental and earth systems sciences, environmental studies, urban planning, economics and public policy. The first part of The Sustainable Business Case Book, Chapter 1 through Chapter 3, introduces students to the meaning of sustainability, and the practice of sustainable business. The introductory chapters also describe key concepts, analytical frameworks, and contextual information relevant for the understanding of business sustainability. Chapter 1, defines sustainability and describes how and why businesses choose to engage in sustainable practices and how sustainable business practices relate to corporate profitability and social responsibility. Chapters 2 and 3 provide important background and contextual information affecting sustainable business practice. Chapter 2, The Science of Sustainability, reviews scientific evidence about climate change and the human and business influences on climate change. Chapter 3, Sustainability, Public Policy and Business, describes the significant role of government and public policy in sustainability, including setting the rules, regulations and laws that define the market and market opportunities for sustainable business practice. After presenting a framework for understanding business engagement in sustainability and helping your students develop a core background of information on sustainable business seven case studies across the business disciplines illustrating business sustainability practices are presented. At the beginning of each case study chapter Learning Objectives are listed with major sustainable business points and principles that the case will illustrate and illuminate. Each case chapter includes listing of Key Takeaways, Key Terms and Exercises for students. In each case chapter, there are four main areas of focus: Context and motivating interest in sustainability for company; Description of the sustainable business practice and how it was implemented; Results in terms of changes in sales/revenues, costs, profits and competitive positioning from the sustainable business practice; Challenges and opportunities, and future considerations as a result of the company implementing the sustainable business practice.
- Subjects:
- Management
- Keywords:
- Business -- Environmental aspects Sustainable development Textbooks
- Resource Type:
- e-book
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e-book
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing?" Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it?" And "what is the marketing ROI?" And finally, "what is this customer or set of customers worth to us over their lifetime?"
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e-book
This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward ”sustainable development“ has caused many firms to adopt policies and practices that reflect what is sometimes called a ”sustainable business“ or ”triple bottom line“ approach. ”Triple bottom line“ refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.
- Subjects:
- Management
- Keywords:
- Entrepreneurship Business -- Environmental aspects Sustainable development Textbooks
- Resource Type:
- e-book
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Others
Intellectual Property Department was established on 2 July 1990. The Department took over from the Registrar General’s Department the responsibility for the registration of patents and trade marks for goods and for other related matters. The Director of Intellectual Property replaced the Registrar General as the Registrar of Trade Marks and Registrar of Patents. The Department also took over functions relating to copyright from the Attorney General’s Department. In 1998, the Department also became the Government’s civil legal advisor on intellectual property legal matters. This website covers the materials of trademarks, patents, designs, and copyright.
- Course related:
- ISE5601 Managing and Measuring Intellect Property
- Subjects:
- Industrial and Systems Engineering
- Keywords:
- China -- Hong Kong Intellectual property
- Resource Type:
- Others
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MOOC
Responsive cities define the future of urbanization. They evolve from smart cities, with a fundamental difference: The citizens move from the center of attention to the center of action. Responsive citizens use smart technology to contribute to planning, design and management of their cities. Responsive cities are about bringing cities back to their citizens. Responsive cities change the way the technology of a smart city is used. The first Smart Cities were technology driven and they produced large amounts of data from fixed or centrally controlled sensors. But by now, the citizens and their mobile phones have taken the leading role in direct data generation. Rather than using data that are centrally collected and stored, you will see platforms on which the citizens place the data and the information they decide to share. With this, your own responsibility becomes a foundation of a Responsive City. Cities evolve from being smart to being responsive. To demonstrate the potential of Responsive Cities, this course will define the concept of Citizen Design Science, a combination of Citizen Design, Citizen Science and Design Science. Experts, citizens and scientists participate in Citizen Design Science. This approach is still in an early stage of development, but with the Responsive Cities Massive Open Online Course, you will be ahead in exploring and defining its possibilities. ‘Responsive cities’ is the fourth edition of the ‘Future Cities’ series on urban MOOCs. The ‘Future Cities’ series is the first and complete series of urban courses dealing with the design, management and transformation of cities for their sustainable and resilient future. With every edition, the series becomes more interactive. It increasingly empowers citizens around the world to become part of the development of their own cities, especially in those places where this knowledge is needed most. Therefore, the course is inclusive for every individual interested in the planning, construction, redevelopment and management of future cities. The course is open to anyone regardless of background, skills, knowledge, or age.
- Subjects:
- Building Services Engineering and Building and Real Estate
- Keywords:
- Smart cities Sustainable development Cities towns -- Effect of technological innovations on City planning
- Resource Type:
- MOOC
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Video
In this video, Mr Peter Sidorko, the University Librarian of the University of Hong Kong explain the importance of academic integrity. Students are expected to conduct themselves honesty and with integrity. One of the key responsibilities is to assure to credit the materials used to develop the ideas and academic work properly and avoid plagiarism.
- Keywords:
- Intellectual property Plagiarism Information literacy Academic writing
- Resource Type:
- Video
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