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Courseware
Originally developed in 2022, this lecture theorizes relationships between research and design, hypothesizing the center and boundaries of Design as an Applied Science in which advanced research incorporates greater overlaps with related Applied and “Pure” Sciences.
- Keywords:
- Design
- Resource Type:
- Courseware
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Video
Are you ready to learn hints, tips, and tricks to IBM SPSS Statistics that are not in typical SPSS training videos? Building on years of practical experience as a statistician doing academic research, Dr. Todd Daniel takes you deeper into SPSS skill building. Even if you are an experienced SPSS user, you will learn new ideas that will help you as a user. For beginning and intermediate students, you will leap ahead by learning techniques that benefit practical users. You will learn to customize SPSS, import data while cleaning it, best practices for categorical and scale data, the power of the Chart Builder, using syntax, and how to organize your output so you can use it better. This series began with SPSS for Beginners; now you can begin Diving Deeper into SPSS.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Statistics -- Data processing Statistics SPSS (Computer file)
- Resource Type:
- Video
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Video
This series assumes that you are brand new to SPSS. You will create a data set that you will use for all the following videos. When you finish all 8 videos, you will be comfortable in SPSS and ready to apply your skills in your statistics course.
- Subjects:
- Statistics and Research Methods
- Keywords:
- SPSS (Computer file) Statistics Statistics -- Data processing
- Resource Type:
- Video
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Others
The "Staying F.O.C.U.S.E.D." philosophy is a strategic thinking framework designed to help prepare the next generation of thought-leaders for a complicated world. By using this framework, you will learn BETTER, learn FASTER and learn MORE than you are used to.
We operationalized this framework through the aid of seven (7) dice to give a “touch-and-feel” of the philosophy. The statements / prompts / questions appearing on each of the seven dice have been statistically determined. The “Staying F.O.C.U.S.E.D.” framework has proven so useful that real organizations are using it to help their senior management and board of directors open up the ALTERNATIVES to better deal with their UNSOLVED problems, issues and challenges."
The F.O.C.U.S.E.D dice are designed based on an extensive survey carried out with 400+ business students at our Faculty of Business and feedback from practitioners on what our students need to do to help take their learning to the next level. The key findings culminated in the importance of the “Staying F.O.C.U.S.E.D.” philosophy where each letter represents a critical competency much sought-after in the real world today:
"F" - Bring Fresh Perspective
"O" - Think, feel and act like an Owner/ Manager
"C" - Show Connected-thinking
"U" - Have a Sense of Urgency
"S" - Show Team SPIRIT
"E" - Always Engage
"D" - Exercise Deliberate Practice
To learn more about the idea of the “ecosystem” that we built around the FOCUSED philosophy and its accompanying 7 colourful dice framework, please visit the FOCUSED homepage or click "View Resource".
- Keywords:
- Problem solving Dice games
- Resource Type:
- Others
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Others
Our Salary Survey is based on the analysis of permanent, interim and contract placements made across each of our geographies and recruitment disciplines during 2018, and our predictions for the year ahead.
- Subjects:
- Management
- Keywords:
- China Southeast Asia Wages
- Resource Type:
- Others
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MOOC
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
- Subjects:
- Marketing and Statistics and Research Methods
- Keywords:
- Quantitative research Marketing research
- Resource Type:
- MOOC
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MOOC
In this course you will be introduced to the basic ideas behind the qualitative research in social science. You will learn about data collection, description, analysis and interpretation in qualitative research. Qualitative research often involves an iterative process. We will focus on the ingredients required for this process: data collection and analysis. You won't learn how to use qualitative methods by just watching video's, so we put much stress on collecting data through observation and interviewing and on analysing and interpreting the collected data in other assignments. Obviously, the most important concepts in qualitative research will be discussed, just as we will discuss quality criteria, good practices, ethics, writing some methods of analysis, and mixing methods. We hope to take away some prejudice, and enthuse many students for qualitative research.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Qualitative research -- Methodology Social sciences -- Research -- Methodology
- Resource Type:
- MOOC
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Video
This EndNote tutorial is prepared by Pao Yue-kong Library, Hong Kong Polytechnic University. This video will show you how to create a reference library in EndNote and what it is for. You will also learn recommended practices in naming your reference libraries.
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Video
This video gives a brief introduction of the Hong Kong Polytechnic University Library’s OneSearch and the types of materials you can find on the platform.
- Keywords:
- Online library catalogs Online bibliographic searching Library catalogs
- Resource Type:
- Video
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Video
This video is a step-by-step guide on how to find journal articles on the Hong Kong Polytechnic University Library’s OneSearch platform.
- Keywords:
- Online library catalogs Electronic information resource searching Online bibliographic searching
- Resource Type:
- Video
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Video
This video is a step-by-step guide on how to find both electronic and print books on the Hong Kong Polytechnic University Library’s OneSearch platform.
- Keywords:
- Online library catalogs Online bibliographic searching Library catalogs
- Resource Type:
- Video
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Video
Cover the adoptions of BPM in organizations, why they are being adopted, to what extent they're being adopted and what if organizations fail to adopt a BPM
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
From the animation of two process managers, who do you think is a better process manager for the organization?
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
A video about the history, the evolution and statistics of MTR
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
An interview with Dr. Josiah Chan, Senior Consultant of a large global IT organizations on process management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
A more indepth on conventional and theoretical treatment about Business Process Management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
A basic introduction to Business Process Management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
An interview with Mr. Ivan Chan, a global PBM director and his experience on rolling BPM in organizations
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
To have a better understanding on the importance of BPM by watching a video about graduates of Industrial Systems Engineering at PolyU and the good work by Professor Devonport Tom Davenport.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
It covers the diversity on BPM and its derivative
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
An animation which illustrates from a real story. 3 students went to a very large IT company in Shanghai for summer placement and they found how difficult it was to capture or rediscover the business process in reality.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
A video about process management. It shows you precisely why processes are important in the operations for organizations, why transitions are so dependent on processes and why they cannot operate without it?
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
The video is about the six core arguments of BPM. It can help you to understand different aspects of a holistic BPM and why these six core elements are important to the success of BPM implementations.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
It covers the principle of Business Process Management and also give you a comparisons between Functional Management and Business Process Management.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
This lecture covers the topic of process-based organizations
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
In this lecture, we further study business process management in particular about how organizational structure or different types of organizational structure can support business process management.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
This video talks about how the world's greatest companies actually focus on value propositions.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
This lecutre is about the design and an excellent of business processes. Established frameworks from the American Productivity and Quality Council (APQC) is introduced.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
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Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
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Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
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Others
This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
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Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Live streaming Tourism -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others