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Video
In this talk I examine the role of humanities research where nearly every aspect of human experience is turned into data and analysed, in many cases to model, predict and modify behaviour. As a result and through advances in computing technology, artificial intelligence systems have colonised traditional areas of humanities research, including linguistics and language studies. Today, large multimodal models (LMM) can process text, images, videos and sound, potentially leading to the development of algorithmic approaches to modelling society and culture. In this talk, I explore how humanities researchers can leverage the benefits and mitigate the risks of these latest technological developments and prepare scholars for the challenges which lie ahead. I provide some examples from the Digital Media and Society Institute (DMSI) at the University of Liverpool where communication and media researchers are working with data scientists to investigate how multimodal information is re-contextualised across online media platforms. This includes new methods for studying information distortions (e.g. misinformation, disinformation and memes) and public reactions to key events.
Event date: 31/03/2025
Speaker: Professor Kay O’HALLORAN (University of Liverpool)
Hosted by: Faculty of Humanities
- Keywords:
- Artificial intelligence Research Humanities -- Research
- Resource Type:
- Video
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Video
People are now regularly interacting with voice assistants (VAs), which are conversational agents that allow users to use spoken language to interface with a machine to complete tasks. The huge adoption and daily use of VAs by millions of people - and its increasing use for financial, healthcare, and educational applications - raises important questions about the linguistic and social factors that affect spoken language interactions with machines.
We are exploring issues of linguistic and social biases that impact speech communication in human-computer interaction - particularly during cross-language transfer, learning, or adaptation of some kind. In this talk, I will present two case studies illustrating some of our most recent work in this area. The first study looks at a case of cross-language ASR transfer. We find systematic linguistic and phonetic disparities in language transfer by machines trained on a source language to speech recognition of a novel target, low-resource language. The second study looks at a case of social bias in word learning by humans using voice-enabled apps. We find the word learning is inhibited when there are mismatching social cues presented by the voice and the linguistic information.
Together, along with highlights from other ongoing work in my lab, the aim of this talk is to underscore that human-computer linguistic communication is a rich testing ground for investigating issues in speech and language variation. Examining linguistic variation during HCI can enrich and elaborate linguistic theory, as well as present opportunities for linguists to provide insights for improving both the function and fairness of these technologies.
Event date: 25/03/2025
Speaker: Professor. Georgia ZELLOU (University of California, Davis)
Hosted by: Faculty of Humanities
- Subjects:
- Communication and Language and Languages
- Keywords:
- Linguistics English language -- Variation Speech processing systems English language -- Spoken English Human-computer interaction
- Resource Type:
- Video
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Video
Prof. SO Kwok-fai, Director of GHM Institute of CNS Regeneration at Jinan University, Guangzhou, China, delivered the 37th PAIR Distinguished Lecture titled “Mental Health and Lifestyle Intervention” on 17 April 2025 on the PolyU campus. The lecture attracted about 100 participants to join in person and captivated an online audience of over 13,300 from different countries and regions who watched the live broadcast on multiple social media platforms, including Bilibili, WeChat, Weibo and YouTube.
The lecture commenced with a warm welcome by Prof. ZHANG Weixiong, Associate Director of PAIR, followed by an introduction of the speaker by Prof. WONG Kwok-yin, Vice President (Education). Prof. So kickstarted his presentation by emphasising the importance of disease prevention in safeguarding human health. He highlighted that rapid economic development, an increasingly fast-paced lifestyle, heightened social competition and other factors have contributed to a rise in mental health challenges, chronic conditions, sub-health syndromes and aging-related diseases.
Prof. So elaborated on several neuropathological mechanisms, such as monoamine neurotransmitters, neural circuits, and neuroglial cells. In addition to these central factors, he also discussed how circulating hormones, including glucocorticoids, profoundly influence mental functions, suggesting the interplay between peripheral tissues and central nervous system nuclei.
Additionally, he highlighted the antidepressant effects of light therapy, underscoring the role of the nucleus reuniens in mediating the spatial memory-enhancing outcomes of such treatment. Furthermore, Prof. So presented evidence that taking glucagon-like peptides can alleviate symptoms of depression and reduce the side effects of traditional treatments on the body.
Last but not least, Prof. So underscored the need for healthcare focus to shift from curative to preventive medicine, advocating lifestyle strategies such as regular exercise, light therapy and using supplements derived from goji glycopeptide as effective preventive measures.
The event concluded with a dynamic question-and-answer session moderated by Prof. Sylvia CHEN, Interim Director of Mental Health Research Centre (MHRC) and Associate Dean of Faculty of Health and Social Sciences (FHSS), where attendees engaged in in-depth discussions with Prof. So.
Event date: 17/04/2025
Speaker: Prof. SO Kwok-Fai
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Health Sciences
- Keywords:
- Medicine Preventive Health promotion Mental health
- Resource Type:
- Video
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Video
Prof. Jesse ZHU, Senior Advisor to the President, Eastern Institute of Technology, Ningbo, China, delivered the 36th PAIR Distinguished Lecture titled “Research Strategy and Planning: How to Prepare a Research Career?” on 12 March 2025 on the PolyU campus. The lecture attracted over 110 participants to join in person and captivated an online audience of over 13,300 from different countries and regions who watched the live broadcast on multiple social media platforms, including Bilibili, WeChat, Weibo and YouTube.
Prof. Zhu kickstarted his presentation by sharing his personal anecdotes from his journey through academia and industry, emphasising that innovation, curiosity and a commitment to societal impact have guided his research trajectory. He stressed the importance of identifying meaningful research themes to ensure both academic rigor and real-world relevance, noting, “True scientific breakthroughs emerge when we chase fundamental truths, not just external accolades.”
Prof. Zhu illustrated these principles with examples from his cross-disciplinary work, including (i) healthcare innovation, the development of a rotating fluidiser which is a device that enable uniform particle suspension to optimise drug delivery systems; (ii) sustainable manufacturing, the application of nanoparticles in paint production to enhance flow efficiency and reduce environmental waste; and (iii) urban sustainability, pioneering compact wastewater treatment technologies for space-constrained urban environments.
In conclusion, Prof. Zhu underscored the transformative role of research in advancing global well-being, advocating for a balance between theoretical exploration and applied solutions. He urged students to cultivate resilience, collaborate across disciplines, and align their work with societal needs, that is, “persistence and purpose are the bedrock of a fulfilling research career.”
The event concluded with a lively question-and-answer session moderated by Prof. Chen, where attendees explored topics ranging from funding strategies to various considerations in technology development with Prof. Zhu.
Event date: 12/03/2025
Speaker: Prof. Jesse ZHU
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Research -- Methodology Research -- Vocational guidance Science--Vocational guidance
- Resource Type:
- Video
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Video
The PolyU Academy for Interdisciplinary Research (PAIR) of The Hong Kong Polytechnic University (PolyU) today hosted its inaugural Public Forum for Research and Innovation. Titled “DeepSeek and Beyond”, the keynote speech was delivered by Prof. YANG Hongxia, Associate Dean (Global Engagement) of the PolyU Faculty of Computer and Mathematical Sciences and Professor of the Department of Computing, who highlighted the latest developments in artificial intelligence (AI). The event attracted over a thousand participants, including faculty members, students, alumni, and leaders from the innovation and technology sector, as well as academics and the public. Additionally, over 390,000 viewers tuned in through the live streaming platforms.
The Forum began with a welcoming speech delivered by Prof. CHEN Qingyan, Director of PAIR and Chair Professor of Building Thermal Science of the PolyU Department of Building Environment and Energy Engineering. This was followed by Prof. ZHANG Chenqi, Chair Professor of Artificial Intelligence of the PolyU Department of Data Science and Artificial Intelligence, and Director of the PolyU Shenzhen Research Institute introducing the speaker.
Prof. Zhang said, “The development of large models is at the core of competition in the AI wave. DeepSeek has demonstrated that high-performance AI models can be achieved using fewer and less advanced graphics processing units (GPUs), demonstrating that cutting-edge AI technology can be realised through the optimisation of algorithms.”
The large AI model developed by the mainland Chinese startup DeepSeek has garnered wide acclaim around the world for its low-cost, high-performance, and open-source framework, disrupting the traditional “computing power-first” logic of AI model training. At the Forum, Prof. Yang highlighted the potential of generative AI (GenAI), adding that it presents abundant opportunities for various sectors, including healthcare, finance, manufacturing, retail, media and fashion, and for applications in medical imaging analysis, fraud detection, predictive maintenance, retail inventory management, content creation, and design and marketing.
Prof. Yang also recounted the evolution of AI and shared her professional milestones with the audience, notably the development of the M6 large model, which trained a 10-trillion-parameters model using just 512 GPUs. Prof. Yang further elaborated on how her GenAI project, Co-GenAI, improves the accessibility of AI technology while minimising dependence on large-scale centralised computing resources, thereby transforming the trajectory of AI progress. This ground-breaking effort has positioned Hong Kong and the Mainland at the forefront of global advancement in GenAI.
Moderated by Prof. Zhang Chenqi, a panel discussion was also held, featuring esteemed panellists Prof. Yang Hongxia and Prof. LI Qing, Head and Chair Professor of Data Science of the PolyU Department of Computing, and Co-Director of the Research Centre for Digital Transformation of Tourism. The scholars discussed the opportunities and challenges that advancements in AI present for higher education and research. They also engaged in fruitful discussion with participants during the question-and-answer session. The topics included the application of AI in industry, the regulation of information, its impact on the employment environment and economic development, and the integration of AI technologies.
PolyU is committed to advancing AI education and research. In January 2025, the University established the Faculty of Computer and Mathematical Sciences with a vision to lead global advancements in digital transformation and AI through distinguished education, research, and knowledge transfer.
Event date: 11/03/2025
Speaker: Prof. YANG Hongxia
Hosted by: PolyU Academy for Interdisciplinary Research
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Video
Prof. John A. ROGERS from Northwestern University, United States, delivered the 35th PAIR Distinguished Lecture titled “Bioelectronics – Frontiers in the Integration of Technology with Biology” on 19 February 2025 on the PolyU campus. The lecture attracted over 130 participants to join in person and captivated an online audience of over 12,800 from different countries and regions who watched the live broadcast on multiple social media platforms, including Bilibili, WeChat, Weibo and YouTube.
The lecture began with a warm welcome and introduction of the speaker by Prof. CHEN Qingyan, Director of PAIR. Prof. Rogers kickstarted his presentation by providing an overview of the advanced electronic technologies designed for stable, intimate integration with living organisms. These technologies serve as the foundations for patient monitoring and disease treatment. Specifically, the ability to inject miniaturised, biocompatible electronic systems into soft tissues or laminate them onto vital organs opens unique opportunities in tracking and manipulating biological activity, with significant implications in human healthcare.
Prof. Rogers also discussed the core concepts in materials science, circuit design, and manufacturing that underpin these technologies, including bioresorbable or “transient” devices engineered to dissolve in the body in sync with natural processes. He also presented several joint interdisciplinary projects with long-time collaborator Prof. HUANG Yonggang, including skin-like wireless devices for tracking vital signs and bioelectronic “medicines” for neuroregeneration and temporary cardiac pacing.
Following the presentation was a question-and-answer session moderated by Prof. ZHENG Zijian, Associate Director of the Research Institute for Intelligent Wearable Systems (RI-IWEAR) and Chair Professor of Soft Materials and Devices in the Department of Applied Biology and Chemical Technology. The audience engaged in a productive discussion with Prof. Rogers.
Event date: 19/02/2025
Speaker: Prof. John A. ROGERS
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Biology
- Keywords:
- Drug delivery systems Biomedical engineering Bioelectronics Patient monitoring
- Resource Type:
- Video
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Video
The lecture commenced with a warm welcome and brief speaker introduction by Prof. CHEN Qingyan, Director of PAIR. Prof. Russell kickstarted his presentation by giving a brief overview of the historical development of photonic crystal fibre (PCF), highlighting how advancements in optical fibres, Bragg scattering, photonic bandgaps and drawing towers laid the foundation for PCF breakthroughs. Prof. Russell shared that he proposed in 1991 a glass fibre with a periodic array of microscopic hollow channels running along its length might guide light in novel ways, and many PCFs emerged from drawing towers at universities in subsequent years. Next, he elaborated on the advantages of PCF, explaining how it offers enhanced control over the propagation light, and how this property has enabled valuable applications. He shared his research in light-guiding PCF, hollow core PCF filled with gas, and twisted PCF, reviewing how some of the scientific discoveries made possible by PCF have evolved into real-world applications.
Event date: 05/11/2024
Speaker: Prof. Philip RUSSELL
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Physics
- Keywords:
- Fiber optics Optical fibers Optical communications
- Resource Type:
- Video
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MOOC
The metaverse isn’t just for gamers or developers, it will be for everyone. In this free course from the experts at Meta, you’ll learn what the metaverse is, what it means for our world today and into the future, and the opportunities it presents for both professionals and businesses.
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Experts will guide you through a broad range of topics spanning the metaverse ecosystem, from communication and collaboration to NFTs and cryptocurrency, from avatars and devices to platforms and game engines. You’ll learn about augmented reality (AR), virtual reality (VR), extended reality, NFTs, blockchain, web3, cryptocurrency, and more.
Discover new ways to connect, learn, and work
The metaverse provides new ways to connect people, websites, platforms and realities. You’ll explore how it will enhance online social experiences, the future of work and learning.
Opportunities for professionals and businesses
The metaverse will be built by everyone, with creative and practical applications being developed every day by imaginative people. Learn how the metaverse will be applied in areas like healthcare, education, city planning, art, and more—and how you can start creating these experiences today. You’ll also learn how the metaverse can make the world a more diverse, equitable, and inclusive place.
By the end of the course, you’ll be equipped with the fundamental knowledge of the metaverse to determine future areas of interest, learning, or professional growth.
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Xiaotian, who provided information and insights for this video. This case discusses a marketing strategy that leverages popular online trends and public relations tactics to promote a hotel brand and a major e-commerce platform. The key elements include: 1) Tapping into the widespread popularity of "domineering CEO" and "noble butler" themes in Chinese internet culture and staging a "handsome housekeeper" event to attract attention; 2) Carefully controlling the risks and social perceptions around the event, ensuring it is positioned as a one-time promotional activity rather than a regular hotel service; and 3) Filming the event across different hotel venues to showcase the Sofitel Hangzhou Yingguan property and generate significant exposure on social media platforms. The outcomes indicate significant reach and engagement but highlight the potential risks of such an approach, underscoring the importance of meticulous planning and monitoring to avoid unintended negative consequences.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉嘯天為本視頻提供信息和見解。本案例討論了一種利用流行的在線趨勢和公共關係策略來推廣酒店品牌和主要電子商務平台的行銷策略。關鍵要素包括：1）利用「霸道總裁」和「貴族管家」主題在中國網路文化中的廣泛流行，舉辦「帥氣管家」活動吸引眼球；2）謹慎控制活動周圍的風險和社會認知，確保將其明確定位為一次性促銷活動，而不是常規的酒店服務；3）在不同的酒店場所拍攝活動，以展示杭州英冠索菲特酒店，並在社交媒體平台上產生大量曝光。這些結果表明了巨大的影響力和參與度，但也突出了這種方法的潛在風險，強調了細緻的規劃和監測以避免意外的負面後果的重要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Internet marketing Social media Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Chen Hao, who provided information and insights for this video. This case discusses the marketing strategy of Lyf, a co-living apartment brand, using talk show events to engage with its target audience of young, educated consumers in China. The key aspects of the strategy include using the relatable and entertaining format of talk shows to build brand awareness and community, developing communication channels like social media and event activities to drive participation and conversion, and continuously refining the event format and themes to maintain audience interest. While the strategy has yielded positive outcomes in building brand recognition and acquiring new members, the case also highlights the challenges of sustaining the appeal of such events and effectively integrating online and offline engagement. Overall, the case demonstrates how Lyf has leveraged the popularity of talk shows among its target demographic to forge deeper connections with potential customers.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝陳昊為本視頻提供信息和見解。本案例研究討論了共用生活公寓品牌Lyf的行銷策略，該品牌利用脫口秀活動與目標受眾（中國受過良好教育的年輕消費者）互動。該策略的關鍵方面包括使用脫口秀節目的親和力和娛樂性來建立品牌知名度和社區，開發社交媒體和線下活動等溝通管道以推動參與和轉化，以及不斷完善活動形式和主題以保持觀眾的興趣。雖然該策略在建立品牌知名度和獲得新成員方面取得了積極成果，但該案例也凸顯了維持此類活動的吸引力以及有效整合線上和線下參與的挑戰。總體而言，該案例展示了Lyf如何利用脫口秀在其目標人群中的受歡迎程度與潛在客戶建立更深層次的聯繫。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Apartment houses -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others