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The lecture commenced with a warm welcome and introduction of the speaker by Prof. CHEN Qingyan, Director of PAIR. Prof. McCulloch kickstarted his presentation by giving a brief overview of the current molecular designs of organic semiconductor polymers for charge transport. He explained how they enable organic thin film transistors to achieve high charge carrier mobility and their applications in flexible screens and other electronic devices. He then elaborated on the molecular characteristics of the indacenodithiophene-co-benzothiadiazole copolymer, a semiconductor polymer that exhibits high carrier mobility and is commonly used in organic transistors.
Prof. McCulloch also emphasised the importance of “conformational coplanarity” and “side chain assisted self-assembly”. These features help enhance one-dimensional transport along the “conjugated polymer backbone” and form sterically free “crossing points”, allowing charges to hop between chains. He further highlighted that current research has shown that the molecular conformation and film microstructure are influenced by the design and processing conditions of organic semiconductor polymers, and these significant findings can help achieve optimal charge transport properties.
Following the presentation was a question-and-answer session moderated by Prof. YAN Feng, Associate Director of the Research Institute for Intelligent Wearable Systems (RI-IWEAR) and Chair Professor of Organic Electronics in the Department of Applied Physics. The audience engaged in a productive discussion with Prof. McCulloch.
Event date: 14/01/2025
Speaker: Prof. Iain McCULLOCH (Princeton University)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Chemistry
- Keywords:
- Organic semiconductors Polymers Charge transfer
- Resource Type:
- Video
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Video
The lecture commenced with a warm welcome and a brief introduction of the speaker by Prof. CHEN Qingyan, Director of PAIR. Prof. Zheng kickstarted his presentation by outlining the key driving forces of innovation and technologies. He shared that achieving success in the “from zero to one” and the subsequent “from one to N” innovation stages often come with the inevitable “valley of death” period, which spans over a decade. He then elaborated on how he and his team have spent 20 years of relentless effort overcoming the “valleys of death” in studying structural superlubricity, building a model for talent development, and entering into the next “one-to-N” development phase. Prof. Zheng also shared the key turning points in his academic and research journey and outlined how the X-Institute nurtures interdisciplinary research talents.
Event date: 21/11/2024
Speaker: Prof. ZHENG Quanshui (Academician of the Chinese Academy of Sciences, Founding Principal of X-Institute and Professor of Tsinghua Shenzhen International Graduate School, China)
Hosted by: PolyU Academy for Interdisciplinary Research
- Keywords:
- Scientists Technological innovations
- Resource Type:
- Video
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MOOC
Explore the frontiers of technology, predict the future, and thrive in an ever-changing world. Our immersive course combines cutting-edge insights, expert guidance, and creative vision to help you become a disruptor, not a bystander. From emerging technology to AI to storytelling and speculative design, gain the knowledge and skills to shape tomorrow's opportunities. Embrace innovation, foresee challenges, and chart your path in the era of disruption. Join us now and unlock your potential to lead and innovate in a dynamic digital landscape.
- Subjects:
- Computing, Data Science and Artificial Intelligence
- Keywords:
- Technology Information technology Artificial intelligence
- Resource Type:
- MOOC
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Others
Maker education and the maker movement is all about project-based or problem-based learning. It relies on hands-on, collaborative experiences where projects focus on solving real problems in order to demonstrate learning.
Maker education originated from the maker movement in 2005 and gained traction in large part due to Make magazine and the popularity of events like Maker Faires. This movement brought together DIY-ers, hobbyists, and tinkerers from all different backgrounds who wanted to improve the world around them through collaboration and experimentation.
This emphasis on discovery through creating is at the heart of maker education—and the maker education movement.
- Keywords:
- Maker movement in education Makerspaces Maker movement Makerspaces in libraries
- Resource Type:
- Others
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Others
When engineers have access to campus makerspaces, they can be more creative, more inspired, and more comfortable with failure. Can these spaces be more inclusive, too?
- Keywords:
- Maker movement in education Makerspaces Makerspaces in libraries
- Resource Type:
- Others
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Video
The metaverse could offer multi-trillion-dollar opportunities for businesses in the long term, with the potential to transform many aspects of daily life.
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Collection
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Lu Yi, who provided information and insights for this video. This case discusses how The Ritz-Carlton Hotel leveraged a creative marketing campaign centered around a lost giraffe doll to enhance the customer experience and build emotional connections with guests. By returning the lost doll and photos of it "vacationing" at the hotel, The Ritz-Carlton was able to delight the family and prompt them to share the heartwarming story on social media, generating positive word-of-mouth and improving brand recognition. The success of this campaign highlights the power of personalized, emotionally driven experiences in driving customer loyalty and advocacy. However, the case also notes the challenges hotels face in consistently delivering such high-touch services. Overall, The Ritz-Carlton's "Giraffe Doll Vacation" campaign demonstrates the marketing potential of tapping into customer emotions and creating memorable, shareable moments.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝陸懿為本視頻提供信息和見解。本案例研究討論了麗思卡爾頓酒店如何利用以丟失的長頸鹿娃娃為中心的創意營銷活動來增強客戶體驗並與客人建立情感聯繫。麗思卡爾頓酒店將丟失的娃娃連同在酒店“度假”的照片一起歸還，讓客人感到高興，並促使他們在社交媒體上分享這個感人的故事，從而產生了積極的口碑，提高了品牌知名度。這項活動的成功凸顯了個人化、情感驅動的體驗在推動客戶忠誠度和擁護方面的力量，儘管該案例也指出了酒店在持續提供此類高接觸服務方面面臨的挑戰。總體而言，麗思卡爾頓酒店的「長頸鹿娃娃假期」活動展示了利用客戶情緒和創造令人難忘、可分享的時刻的營銷潛力。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Customer relations Tourism -- Marketing Hospitality industry -- Marketing Customer services
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung 's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Cai Qiyao, who provided information and insights for this video. This case discusses that InterContinental Xiamen has created the "Whale Fantasy World" Metaverse family vacation experience, which combines immersive MR technology, interactive devices, and upgraded art and visual displays to provide a unique and engaging parent-child travel experience. The hotel has used a comprehensive digital marketing strategy, including online promotion, offline activities, and strategic partnerships, to attract family tourists and enhance customer satisfaction and loyalty. Despite the high investment and potential competition in the market, the hotel is confident in maintaining its innovation and standing out in the fierce competition by continuously optimizing its product experience and service quality.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝蔡琪瑶為本視頻提供信息和見解。本案例探討廈門洲際酒店打造了「鯨魚奇幻世界」元宇宙家庭度假體驗，結合沉浸式MR技術、互動設備、升級的藝術和視覺展示，提供獨特而引人入勝的親子旅行體驗。酒店採用全面的數字行銷策略，包括線上推廣、線下活動、戰略合作等，吸引家庭遊客，提高客戶滿意度和忠誠度。儘管市場投資高昂，競爭激烈，但酒店有信心保持創新，通過不斷優化產品體驗和服務品質在激烈的競爭中脫穎而出。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Wang Xiaokkun, who provided information and insights for this video. This case discusses the marketing strategy adopted by the Sanya Xidao Characteristic Tourism Destination, an ancient fishing village with over 400 years of history. To increase its popularity and attract more visitors, the destination upgraded its facilities to integrate local cultural elements, collaborated with popular travel variety shows for promotional exposure, and leveraged social media marketing tactics like influencer partnerships and user-generated content. These efforts significantly increased the destination's popularity, becoming a top tourist attraction in Sanya. However, the case highlights the need for continuous innovation and a careful balance between maintaining the authenticity of the destination and avoiding excessive commercialization.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝王曉昆為本視頻提供信息和見解。本案例討論了擁有400多年歷史的古老漁村三亞西島特色旅遊勝地所採取的行銷策略。為了提高知名度，吸引更多遊客，該目的地對設施進行了升級，融入了當地文化元素，與熱門旅遊綜藝節目合作進行宣傳曝光，並利用社交媒體行銷策略，如影響者合作夥伴關係和使用者生成的內容。這些努力使該目的地的受歡迎程度顯著提高，成為三亞的頂級旅遊景點。然而，該案例凸顯了持續創新的必要性，並在保持目的地的真實性與避免過度商業化之間保持謹慎平衡的必要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Internet marketing China -- Hainan Sheng Tourism -- Marketing
- Resource Type:
- Others
