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The PolyU Academy for Interdisciplinary Research (PAIR) of The Hong Kong Polytechnic University (PolyU) today hosted its inaugural Public Forum for Research and Innovation. Titled “DeepSeek and Beyond”, the keynote speech was delivered by Prof. YANG Hongxia, Associate Dean (Global Engagement) of the PolyU Faculty of Computer and Mathematical Sciences and Professor of the Department of Computing, who highlighted the latest developments in artificial intelligence (AI). The event attracted over a thousand participants, including faculty members, students, alumni, and leaders from the innovation and technology sector, as well as academics and the public. Additionally, over 390,000 viewers tuned in through the live streaming platforms.
The Forum began with a welcoming speech delivered by Prof. CHEN Qingyan, Director of PAIR and Chair Professor of Building Thermal Science of the PolyU Department of Building Environment and Energy Engineering. This was followed by Prof. ZHANG Chenqi, Chair Professor of Artificial Intelligence of the PolyU Department of Data Science and Artificial Intelligence, and Director of the PolyU Shenzhen Research Institute introducing the speaker.
Prof. Zhang said, “The development of large models is at the core of competition in the AI wave. DeepSeek has demonstrated that high-performance AI models can be achieved using fewer and less advanced graphics processing units (GPUs), demonstrating that cutting-edge AI technology can be realised through the optimisation of algorithms.”
The large AI model developed by the mainland Chinese startup DeepSeek has garnered wide acclaim around the world for its low-cost, high-performance, and open-source framework, disrupting the traditional “computing power-first” logic of AI model training. At the Forum, Prof. Yang highlighted the potential of generative AI (GenAI), adding that it presents abundant opportunities for various sectors, including healthcare, finance, manufacturing, retail, media and fashion, and for applications in medical imaging analysis, fraud detection, predictive maintenance, retail inventory management, content creation, and design and marketing.
Prof. Yang also recounted the evolution of AI and shared her professional milestones with the audience, notably the development of the M6 large model, which trained a 10-trillion-parameters model using just 512 GPUs. Prof. Yang further elaborated on how her GenAI project, Co-GenAI, improves the accessibility of AI technology while minimising dependence on large-scale centralised computing resources, thereby transforming the trajectory of AI progress. This ground-breaking effort has positioned Hong Kong and the Mainland at the forefront of global advancement in GenAI.
Moderated by Prof. Zhang Chenqi, a panel discussion was also held, featuring esteemed panellists Prof. Yang Hongxia and Prof. LI Qing, Head and Chair Professor of Data Science of the PolyU Department of Computing, and Co-Director of the Research Centre for Digital Transformation of Tourism. The scholars discussed the opportunities and challenges that advancements in AI present for higher education and research. They also engaged in fruitful discussion with participants during the question-and-answer session. The topics included the application of AI in industry, the regulation of information, its impact on the employment environment and economic development, and the integration of AI technologies.
PolyU is committed to advancing AI education and research. In January 2025, the University established the Faculty of Computer and Mathematical Sciences with a vision to lead global advancements in digital transformation and AI through distinguished education, research, and knowledge transfer.
Event date: 11/03/2025
Speaker: Prof. YANG Hongxia
Hosted by: PolyU Academy for Interdisciplinary Research
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Huang Wenjie, who provided information and insights for this video. This case discusses the strategic brand positioning and marketing initiatives undertaken by Shunde Huaguiyuan Hotel Co., Ltd. to promote the Cantonese cuisine and food culture of Shunde, a well-known culinary destination in China. The hotel launched a high-end Cantonese restaurant called "Finding Shunde's Food," which employed a multifaceted marketing approach, including a digital strategy with online menus and social media engagement, community involvement and tourism partnerships, enhanced customer experience and service quality, as well as offline publicity and event-based promotions. The results were positive, with the restaurant's initial solid performance and positive customer feedback. However, the case also highlights the hotel's ongoing challenges in navigating a highly competitive catering market, managing costs, and adapting to rapidly changing consumer demands and market trends.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝黃文傑為本視頻提供信息和見解。本案例討論了順德區華桂園酒店有限公司為推廣中國知名美食目的地順德的粵菜和飲食文化而採取的戰略性品牌定位和營銷舉措。酒店推出了一家名為「尋味順德」的高端粵菜餐廳，採用多方面的行銷方法，包括通過在線菜單和社交媒體參與、社區參與和旅遊合作的數位化策略，提升客戶體驗和服務品質，以及線下宣傳和活動式促銷。結果是積極的，餐廳的初期表現強勁，客戶反饋積極，儘管該案例也凸顯了酒店在駕馭競爭激烈的餐飲市場、管理成本以及適應快速變化的消費者需求和市場趨勢方面面臨的持續挑戰。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Caterers catering Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Wei Fuchun, who provided information and insights for this video. This case discusses how Hilton Zhuji Hotel fully integrated the local cultural elements of Xishi and pearls into its design, services, and marketing strategy. By creating a unique cultural atmosphere and providing immersive pearl-related experiences for guests, the hotel successfully established a distinctive brand image that showcased the rich history and craftsmanship of the Zhuji region. This innovative approach to cultural marketing enhanced customer satisfaction and loyalty. It contributed to the inheritance and promotion of the local Zhuji culture, serving as an excellent example of how hotels can leverage their geographic and cultural context to differentiate their offerings.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝魏福春為本視頻提供信息和見解。本案例探討了諸暨希爾頓酒店如何將西施和珍珠的當地文化元素充分融入其設計、服務和行銷策略中。酒店通過營造獨特的文化氛圍，為賓客提供身臨其境的珍珠相關體驗，成功樹立了鮮明的品牌形象，展現了諸暨地區豐富的歷史和工藝。這種創新的文化行銷方法提高了客戶滿意度和忠誠度。它為諸暨當地文化的傳承和推廣做出了貢獻，是酒店如何利用其地理和文化背景來區分其產品的一個很好的例子。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung 's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Cai Qiyao, who provided information and insights for this video. This case discusses that InterContinental Xiamen has created the "Whale Fantasy World" Metaverse family vacation experience, which combines immersive MR technology, interactive devices, and upgraded art and visual displays to provide a unique and engaging parent-child travel experience. The hotel has used a comprehensive digital marketing strategy, including online promotion, offline activities, and strategic partnerships, to attract family tourists and enhance customer satisfaction and loyalty. Despite the high investment and potential competition in the market, the hotel is confident in maintaining its innovation and standing out in the fierce competition by continuously optimizing its product experience and service quality.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝蔡琪瑶為本視頻提供信息和見解。本案例探討廈門洲際酒店打造了「鯨魚奇幻世界」元宇宙家庭度假體驗，結合沉浸式MR技術、互動設備、升級的藝術和視覺展示，提供獨特而引人入勝的親子旅行體驗。酒店採用全面的數字行銷策略，包括線上推廣、線下活動、戰略合作等，吸引家庭遊客，提高客戶滿意度和忠誠度。儘管市場投資高昂，競爭激烈，但酒店有信心保持創新，通過不斷優化產品體驗和服務品質在激烈的競爭中脫穎而出。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Hu Dongwen, who provided information and insights for this video. The case discusses the digital marketing strategy employed by the Courtyard by Marriott Hotel in Chongli, China, to target the growing parent-child travel market. The key elements of the strategy include enriching the product line with specialized parent-child offerings, cross-border collaborations to enhance the customer experience, and leveraging digital marketing channels to increase brand awareness and traffic. This multi-pronged approach significantly improved the hotel's popularity, built a strong brand reputation, and led to a substantial customer base and revenue growth.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝胡東文為本視頻提供信息和見解。本案例探討了中國崇禮萬怡酒店為瞄準不斷增長的親子旅遊市場而採用的數字行銷策略。該戰略的關鍵要素包括通過專門的親子產品豐富產品線，跨境合作以增強客戶體驗，以及利用數位行銷管道提高品牌知名度和流量。這種多管齊下的方法顯著提高了酒店的知名度，建立了強大的品牌聲譽，並帶來了可觀的客戶群和酒店收入增長。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Luo Jiangwei, who provided information and insights for this video. This case discusses a collaboration between Feizhu (Fliggy) and Macau Pass to launch a co-branded card that offers discounts and benefits for Macau travelers. The marketing strategy involves using the co-branded card to create brand awareness around "Visiting Hong Kong and Macau on Fliggy," integrating online and offline experiences and leveraging Fliggy's and Macau's marketing resources and channels. The partnership has already succeeded, with thousands of Macau hotel bookings made through Fliggy using the co-branded card. It has prospects for further expansion of the Macau customer base. However, the case also highlights challenges around coordinating between government, companies, and customers and managing the high costs associated with such collaborative projects.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝羅江威為本視頻提供信息和見解。本案例討論了飛豬與澳門通合作推出聯名卡，為訪澳旅客提供折扣和優惠。行銷策略包括利用聯名卡，圍繞「飛豬遊港澳」打造品牌知名度，整合線上線下體驗，並利用飛豬和澳門的營銷資源和管道。此次合作已經取得了成功，數以千計的澳門酒店通過飛豬使用聯名卡預訂，並有望進一步擴大澳門客戶群。然而，該案例也凸顯了政府、公司和客戶之間協調以及管理與此類合作專案相關的高成本的挑戰。
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Wang Xiaokkun, who provided information and insights for this video. This case discusses the marketing strategy adopted by the Sanya Xidao Characteristic Tourism Destination, an ancient fishing village with over 400 years of history. To increase its popularity and attract more visitors, the destination upgraded its facilities to integrate local cultural elements, collaborated with popular travel variety shows for promotional exposure, and leveraged social media marketing tactics like influencer partnerships and user-generated content. These efforts significantly increased the destination's popularity, becoming a top tourist attraction in Sanya. However, the case highlights the need for continuous innovation and a careful balance between maintaining the authenticity of the destination and avoiding excessive commercialization.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝王曉昆為本視頻提供信息和見解。本案例討論了擁有400多年歷史的古老漁村三亞西島特色旅遊勝地所採取的行銷策略。為了提高知名度，吸引更多遊客，該目的地對設施進行了升級，融入了當地文化元素，與熱門旅遊綜藝節目合作進行宣傳曝光，並利用社交媒體行銷策略，如影響者合作夥伴關係和使用者生成的內容。這些努力使該目的地的受歡迎程度顯著提高，成為三亞的頂級旅遊景點。然而，該案例凸顯了持續創新的必要性，並在保持目的地的真實性與避免過度商業化之間保持謹慎平衡的必要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Internet marketing China -- Hainan Sheng Tourism -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Pan Hongling, who provided information and insights for this video. This case discusses the marketing strategies employed by the Altay region in Xinjiang, China, to position itself as a premier skiing destination. The key strategies include: 1) Creating a popular "check-in spot" for skiing experiences by leveraging the region's natural scenery and working with social media influencers, 2) Introducing the Altay Ski Card, which offers unlimited skiing access to drive repeat visits and increase tourist spending on accommodations, dining, and equipment rentals. These strategies have successfully increased tourist traffic, length of stays, and overall revenues for the local tourism industry. However, the case also highlights the need to address challenges around managing the influx of tourists, maintaining service quality, and ensuring sustainable development of the region's natural resources.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝潘虹伶為本視頻提供信息和見解。本案例討論了中國新疆阿勒泰地區為將自己定位為首屈一指的滑雪目的地而採用的行銷策略。主要策略包括：1）通過利用該地區的自然風光並與社交媒體影響者合作，為滑雪體驗創造一個受歡迎的“打卡點”，2）推出阿勒泰滑雪卡，提供無限制的滑雪通道，以推動重複訪問並增加遊客在住宿、餐飲和設備租賃方面的支出。這些策略成功地增加了當地旅遊業的客流量、逗留時間和整體收入。然而，該案例也凸顯了應對遊客湧入、維持服務品質和確保該地區自然資源可持續發展等挑戰的必要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Skis skiing Mountain tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Yang Yi, who provided information and insights for this video. This case discusses the digital marketing strategy of Longfor Group, a major real estate and commercial conglomerate in China. Longfor has developed a comprehensive membership system called "Longzhu" that integrates various consumer touchpoints across its businesses, allowing customers to earn and redeem credits for a wide range of products and services. The membership program has successfully boosted customer loyalty and optimized the company's sales and expense ratio, transforming consumer data into valuable digital assets. However, the case highlights the need to balance data-driven insights with privacy concerns when building detailed user profiles.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝楊轶為本視頻提供信息和見解。本案例討論了中國大型房地產和商業集團龍湖集團的數字行銷策略。龍湖開發了一個名為「瓏珠」的綜合會員系統，整合了其業務中的各種消費者接觸點，使客戶能夠賺取和兌換各種產品和服務的積分。會員計劃成功地提高了客戶忠誠度，優化了公司的銷售和費用比率，將消費者數據轉化為有價值的數字資產。然而，該案例凸顯了在構建詳細的用戶檔案時需要平衡數據驅動的洞察力和隱私問題。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Customer clubs Customer loyalty programs Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Yang Yan, who provided information and insights for this video. This case discusses that during the COVID-19 pandemic, Wuxi Rsun The Lakefart Hotel faced low occupancy and a lack of breakthrough points. However, the hotel quickly seized the opportunity by collaborating with social media influencers to promote a mermaid diving training event in their infinity pool on platforms like Douyin and Xiaohongshu. This innovative new media marketing strategy successfully attracted the attention of young and family customers, leading to a significant increase in reservations and revenue and making the hotel a popular check-in destination. The hotel's ability to adapt to the crisis and leverage new media platforms to reach its target audience demonstrates its flexibility and strategic foresight.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝楊豔為本視頻提供信息和見解。本案例討論了在COVID-19大流行期間，無錫瑞遜湖畔酒店面臨入住率低和缺乏突破點的問題。然而，酒店迅速抓住了這個機會，與社交媒體影響者合作，在抖音和小紅書等平臺上推廣了無邊泳池的美人魚潛水訓練活動。這種創新的新媒體行銷策略成功吸引了年輕和家庭客戶的注意，導致預訂量和收入顯著增加，並使酒店成為受歡迎的入住目的地。酒店能夠適應危機並利用新媒體平台接觸目標受眾，這證明瞭其靈活性和戰略遠見。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Social media -- Influence Hospitality industry -- Marketing
- Resource Type:
- Others