Search Constraints
Number of results to display per page
Results for:
Risk Management
Remove constraint Risk Management
« Previous |
1 - 10 of 34
|
Next »
Search Results
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Xiaotian, who provided information and insights for this video. This case discusses a marketing strategy that leverages popular online trends and public relations tactics to promote a hotel brand and a major e-commerce platform. The key elements include: 1) Tapping into the widespread popularity of "domineering CEO" and "noble butler" themes in Chinese internet culture and staging a "handsome housekeeper" event to attract attention; 2) Carefully controlling the risks and social perceptions around the event, ensuring it is positioned as a one-time promotional activity rather than a regular hotel service; and 3) Filming the event across different hotel venues to showcase the Sofitel Hangzhou Yingguan property and generate significant exposure on social media platforms. The outcomes indicate significant reach and engagement but highlight the potential risks of such an approach, underscoring the importance of meticulous planning and monitoring to avoid unintended negative consequences.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉嘯天為本視頻提供信息和見解。本案例討論了一種利用流行的在線趨勢和公共關係策略來推廣酒店品牌和主要電子商務平台的行銷策略。關鍵要素包括:1)利用「霸道總裁」和「貴族管家」主題在中國網路文化中的廣泛流行,舉辦「帥氣管家」活動吸引眼球;2)謹慎控制活動周圍的風險和社會認知,確保將其明確定位為一次性促銷活動,而不是常規的酒店服務;3)在不同的酒店場所拍攝活動,以展示杭州英冠索菲特酒店,並在社交媒體平台上產生大量曝光。這些結果表明了巨大的影響力和參與度,但也突出了這種方法的潛在風險,強調了細緻的規劃和監測以避免意外的負面後果的重要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Internet marketing Social media Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Gao Boyou, who provided information and insights for this video. This case discusses JellyCat, a UK-based doll company that faced challenges in the Chinese market due to its non-local brand identity and high pricing. To address this, JellyCat adopted a new market segmentation strategy, targeting young consumers with higher purchasing power, and implemented an "Ugly as Beauty" reverse marketing approach. This strategy, which leveraged the social attributes of "ugly" things and aligned with the emotional needs of young consumers, helped JellyCat establish a strong brand identity and product features, leading to increased sales and brand loyalty. However, the approach also carries risks, as improper execution could damage the brand's image, and the phenomenal popularity has a time limit, requiring continuous marketing and maintenance efforts.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝高博悠為本視頻提供信息和見解。本案例討論了總部位於英國的娃娃公司 JellyCat 因其非本地品牌標識和高定價而在中國市場面臨挑戰。為了解決這個問題,JellyCat採用了一種新的市場市場區隔分策略,瞄準購買力較高的年輕消費者,並實施了“醜美”的逆向行銷方法。這一策略利用了“醜陋”事物的社會屬性,符合年輕消費者的情感需求,幫助JellyCat建立了強大的品牌形象和產品特色,從而提高了銷售額和品牌忠誠度。然而,這種方法也存在風險,因為執行不當可能會損害品牌形象,而且驚人的受歡迎程度是有時間限制的,需要持續的營銷和維護工作。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Consumers -- Psychology Consumer behavior -- Psychological aspects Marketing
- Resource Type:
- Others
-
Video
What Is Project Management? | Introduction To Project Management | PMP Training Videos | Simplilearn
This video on what is project management will help us understand the basics of project management. The video explains everything that project management includes beginning from What is a project and the components of project management. We will understand the project life cycle and the responsibilities in project management. Furthermore, it tells about various certifications that one may take to become a project manager and excel in the field of project management. Finally, we will learn the risks in project management and how to manage those risks. Now, let us get started and understand project management in detail.
- Keywords:
- Project management
- Resource Type:
- Video
-
MOOC
Did you know that frailty can affect the quality of life of older people? Did you know that frailty can impose a burden on the significant others of older people? If you are a member of the general public and would like to know about the prevention of frailty and the promotion of healthy ageing, or if you are a healthcare professional who would like to provide the best care for older people and family members in order to combat frailty, this course is for you. The aim of this course is not only to provide theoretical knowledge about frailty, but also to give practical input to help our learners become familiar with frailty and how to manage it. Frailty is a common condition among older people. It is associated with ageing, which is a trend that is becoming a major concern around the globe. Frailty is not only costly in terms of medical expenses, but also imposes a mental and financial burden on the family members of older people with the condition. A person with frailty is also at an increased risk of disease, disability, and death. However, frailty is reversible. Preventing frailty is an important target in the promotion of healthy ageing.
Apart from introducing concepts related to frailty, this course also provides some practical approaches to help individuals, including the older people themselves, caregivers, and healthcare professionals, to monitor and manage frailty in daily life. Short movies and videos are used for illustration. The techniques introduced in this course for managing frailty can be incorporated into daily life, making frailty easier to manage.
This course is designed for anyone interested in the management of frailty. Taking this course will help you to manage the frailty and promote the health of older people around you.
- Subjects:
- Nursing and Health Sciences
- Keywords:
- Health behavior Aging Lifestyles -- Health aspects Older people -- Health hygiene
- Resource Type:
- MOOC
-
e-book
"This book is organized around the fifteen lessons of a Technical Project Management course, with an emphasis on the connections between the various stages and practices of technical project management. After all, in practice, a project manager must continually draw on a wide base of knowledge, connecting, for instance, effective negotiating techniques with best practices for scheduling and resource allocation. No phase of a project unfolds in complete isolation from other phases of the project. Everything is connected. Our goal in this book is to create doors and windows in the normally self-contained silos of activities involved in technical project management, drawing connections between planning and risk management, between risk management and ethics, between ethics and supply chain management, just to name a few of the many connections you will read about in this book"--BCcampus website.
- Subjects:
- Management
- Keywords:
- Project management Leadership
- Resource Type:
- e-book
-
e-book
"Workplace Safety in the Foodservice Industry is one of a series of Culinary Arts books developed to support the training of students and apprentices in BC's foodservice and hospitality industry. Your health and well-being are your most valuable possessions. Many laws and regulations exist to ensure employee safety, yet every year thousands of serious injuries occur. In many cases, these injuries have serious long-term consequences for both employees and employers. For those new to the workforce, or working in the foodservice industry for the first time, having a solid understanding of both the rights and responsibilities of the employer and employee and training in how to operate safely in the workplace are the keys to minimizing the risk of a workplace injury."--BC Campus website.
- Subjects:
- Food and Beverage
- Keywords:
- British Columbia Food service Industrial safety Textbooks
- Resource Type:
- e-book
-
Others
This set of Presentations comprises an introductory course in Petroleum Geomechanics (Petroleum Rock Mechanics). The presentations start by introducing the basics of rock behaviour and design, initial conditions such as stress and temperature, and then move on to applications in areas such as borehole stability and stress changes in reservoirs. An attempt has been made to cover all of the major issues in Petroleum Geomechanics, but the materials also reflect the interests of the author to some degree.
There are approximately 35-50 hours of lecture material, depending how it is presented, and whether there are problems presented and worked out in class by participants. The materials are suitable for 4th-year students in Petroleum Engineering, Civil Engineering and Mechanical Engineering, although the materials could be used as the basis of a late 3rd-year course providing the students have had exposure to stress and strain in earth materials such as a course in Structural and Petroleum Geology, or an introductory course in Soil Mechanics.
As a professional short course, the materials can be presented in 35 hours, or selected modules can be added or left aside. As a courtesy, if you use these materials and develop modules of your own, develop clear problems sets, or improve these materials, please send a copy to mauriced@uwaterloo.ca, as I am always looking for better ways to present ideas and concepts.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Rock mechanics Petroleum -- Geology
- Resource Type:
- Others
-
MOOC
An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis on financially-savvy leadership skills. Description of practices today and analysis of prospects for the future. Introduction to risk management and behavioral finance principles to understand the real-world functioning of securities, insurance, and banking industries. The ultimate goal of this course is using such industries effectively and towards a better society.
- Course related:
- AF4323 International Finance
- Subjects:
- Finance
- Keywords:
- Foreign exchange market Futures market Capital market Stock exchanges
- Resource Type:
- MOOC
-
e-book
This textbook is based on the MOOC Responsible Innovation offered by the TU Delft. It provides a framework to reflect on the ethics and risks of new technologies. How can we make sure that innovations do justice to social and ethical values? How can we minimize (unknown)risks?The book explains: The concept and importance of responsible innovation for society Key ethical concepts and considerations to analyse the risks of new technologies Different types of innovation (e.g. radical, niche, incremental, frugal) Roadmap for Responsible Innovation by Industry The concept of Value Sensitive Design (VSD) It includes a link to all the web lectures as well as case studies ranging from care robots and nuclear energy to Artificial Intelligence and self-driving vehicles.
- Subjects:
- Philosophy
- Keywords:
- Risk management Technological innovations -- Moral ethical aspects Textbooks
- Resource Type:
- e-book
-
e-book
This reader is an Open Educational Resource, meant to accompany a graduate or higher-level undergraduate university course in climate change resilience, adaptation, and/or planning. While the material is geared toward students in urban and regional planning, it may also be of interest to students of urban studies, public health, geography, political science, sociology, risk management, and others. Each section of this volume includes (1) an introductory summary, (2) a reading list with full text articles, (3) student exercises meant to enhance understanding and facilitate in-class discussion, and (4) additional discussion prompts or activities for instructors to use in class. The format of materials is intended to convey key concepts, while leaving ample space for student exploration, discourse, and creativity. Lessons may culminate in an applied, imaginative final project, a sample framework of which is provided at the end of Section VI.
- Subjects:
- Building Services Engineering and Building and Real Estate
- Keywords:
- City planning -- Environmental aspects Climate change mitigation Textbooks Climatic changes -- Risk management
- Resource Type:
- e-book
- « Previous
- Next »
- 1
- 2
- 3
- 4